Stoqlab

Ad system

xad.com

Most of the 137,140 apps that declare xad.com reach it through a reseller: 100% have a RESELLER line, 0.1% a DIRECT one (20,477 files, 13,287 of them through Smaato's account). 25% of the 61,143 lines checked name an account its sellers.json (37 sellers) does not list. 1 seller left its sellers.json in the last 30 days.

Check an app-ads.txt Open in dashboard
Apps declaring it
137,140

120 DIRECT · 137,136 RESELLER

Sellers in sellers.json
37

0% confidential

Lines verified
75%

47,014 of 63,000 checked lines

Lines with errors
15,986

63,000 lines in total

Avg. supply path score
49.8 / 100

136,385 apps scored

App counts, the sellers.json breakdown and the directory ranking are as of , recomputed daily (the same numbers as the directory). Line counts are recounted every 10 minutes. sellers.json last read 13 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).

How to add xad.com to app-ads.txt

One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.

xad.com, YOUR_ACCOUNT_ID, DIRECT, 81cbf0a75a5e0e9a
xad.com, YOUR_ACCOUNT_ID, RESELLER, 81cbf0a75a5e0e9a
  • Field 1: xad.com, the domain xad.com uses in app-ads.txt.
  • Field 2: your account ID with xad.com. It must equal the seller_id in xad.com's sellers.json.
  • Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
  • Field 4 (optional): 81cbf0a75a5e0e9a, the certification authority ID on 96% of the lines naming xad.com.

sellers.json at a glance

Status
Published
Sellers listed
37
Confidential
0 (0%)
Passthrough
0
Removed, last 30 days
1
Last read
Oct 13, 2026
  • PUBLISHER15
  • INTERMEDIARY22
  • BOTH0

Cross-check of lines naming xad.com

  • Verified 47,014
  • Seller ID not found 15,966
  • DIRECT but intermediary 20
  • RESELLER but publisher 0
  • Seller type BOTH 0
  • Confidential seller 0
  • No sellers.json 0
  • Unchecked 0

Every line naming xad.com is looked up in its sellers.json. What each status means

Common errors with xad.com lines

  • Seller ID not found 15,966 lines

    Ask xad.com for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.

  • DIRECT but intermediary 20 lines

    If a partner holds this account and resells your inventory, the line should say RESELLER. If the account is yours, ask xad.com to list it as PUBLISHER.

Common app-ads.txt errors and how to fix them

Intermediaries most declared as RESELLER

Accounts on xad.com that its sellers.json lists as INTERMEDIARY or BOTH, by the number of app-ads.txt files declaring them. Confidential sellers are left out.

Seller domainTypeFiles
smaato.com INTERMEDIARY 13,287
mobfox.com INTERMEDIARY 9,019
unrulymedia.com INTERMEDIARY 7,994
digitalturbine.com INTERMEDIARY 7,970
inmobi.com INTERMEDIARY 2,961
verizon.com INTERMEDIARY 1,378
aerserv.com INTERMEDIARY 914
mobilefuse.com INTERMEDIARY 828

Apps that declare xad.com

AppStoreRelationshipStatus
Clash of Clans Clash of Clans
 Android RESELLER Live
Duolingo: Learn Languages Duolingo: Learn Languages
 Android RESELLER Live
Clash Royale Clash Royale
 Android RESELLER Live
Subway Surfers Subway Surfers
 Android RESELLER Live
Candy Crush Saga Candy Crush Saga
 Android RESELLER Live
8 Ball Pool 8 Ball Pool
 Android RESELLER Live
Truecaller: Spam Call Blocker Truecaller: Spam Call Blocker
 Android RESELLER Live
MyJio: For Everything Jio MyJio: For Everything Jio
 Android RESELLER Live
Brawl Stars Brawl Stars
 Android RESELLER Live
Video Editor & Maker - InShot Video Editor & Maker - InShot
 Android RESELLER Live
EA SPORTS FC Soccer Mobile 27 EA SPORTS FC Soccer Mobile 27
 Android RESELLER Live
UC Browser-Safe, Fast, Private UC Browser-Safe, Fast, Private
 Android RESELLER Live
eFootball™ eFootball™
 Android RESELLER Live
Sniper 3D：Gun Shooting Games Sniper 3D：Gun Shooting Games
 Android RESELLER Live
SHAREit: Transfer, Share Files SHAREit: Transfer, Share Files
 Android RESELLER Live
Zedge™ Wallpapers & Ringtones Zedge™ Wallpapers & Ringtones
 Android RESELLER Live
My Talking Tom My Talking Tom
 Android RESELLER Live
Shadow Fight 2 Shadow Fight 2
 Android RESELLER Live
Rakuten Viber Messenger Rakuten Viber Messenger
 Android RESELLER Live
Samsung Notes Samsung Notes
 Android RESELLER Live

Questions about xad.com

Does xad.com publish a sellers.json?

Yes. Its file at https://www.groundtruth.com/sellers.json listed 37 sellers when we last read it on 13 October 2026: 15 publishers, 22 intermediaries and 0 listed as both; 0% are confidential.

How many apps declare xad.com in app-ads.txt?

137,140 apps in Stoqlab's data (delisted apps included) declare xad.com: 120 with at least one DIRECT line and 137,136 with at least one RESELLER line, across 20,477 app-ads.txt files, as of 13 October 2026 (recounted daily).

What is the certification authority ID for xad.com?

96% of the app-ads.txt lines naming xad.com carry "81cbf0a75a5e0e9a" in the fourth field. The field is optional; the IAB Tech Lab ads.txt 1.1 specification says identifiers in sellers.json supersede it, so a missing or different value does not make a line invalid.

Why do xad.com lines fail verification?

Of 63,000 lines naming xad.com, 15,986 contradict its sellers.json. The most common case is "Seller ID not found", on 15,966 lines. Ask xad.com for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.

Not sure whether your line should say DIRECT or RESELLER? DIRECT vs RESELLER in app-ads.txt

Sources: the public app-ads.txt files of tracked apps and the sellers.json of xad.com. Something wrong? Tell us.