Stoqlab

Ad system

xad.com

Most of the 145,522 apps that declare xad.com reach it through a reseller: 100% have a RESELLER line, 0.1% a DIRECT one (21,606 files, 14,015 of them through Smaato's account). 25% of the 64,356 lines checked name an account its sellers.json (37 sellers) does not list. 1 seller left its sellers.json in the last 30 days.

Check an app-ads.txt Open in dashboard
Apps declaring it
145,522

129 DIRECT · 145,518 RESELLER

Sellers in sellers.json
37

0% confidential

Lines verified
75%

48,280 of 64,802 checked lines

Lines with errors
16,522

64,802 lines in total

Avg. supply path score
49.8 / 100

143,058 apps scored

App counts, the sellers.json breakdown and the directory ranking are as of , recomputed daily (the same numbers as the directory). Line counts are recounted every 10 minutes. sellers.json last read 14 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).

How to add xad.com to app-ads.txt

One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.

xad.com, YOUR_ACCOUNT_ID, DIRECT, 81cbf0a75a5e0e9a
xad.com, YOUR_ACCOUNT_ID, RESELLER, 81cbf0a75a5e0e9a
  • Field 1: xad.com, the domain xad.com uses in app-ads.txt.
  • Field 2: your account ID with xad.com. It must equal the seller_id in xad.com's sellers.json.
  • Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
  • Field 4 (optional): 81cbf0a75a5e0e9a, the certification authority ID on 96% of the lines naming xad.com.

sellers.json at a glance

Status
Published
Sellers listed
37
Confidential
0 (0%)
Passthrough
0
Removed, last 30 days
1
Last read
Oct 14, 2026
  • PUBLISHER15
  • INTERMEDIARY22
  • BOTH0

Cross-check of lines naming xad.com

  • Verified 48,280
  • Seller ID not found 16,498
  • DIRECT but intermediary 24
  • RESELLER but publisher 0
  • Seller type BOTH 0
  • Confidential seller 0
  • No sellers.json 0
  • Unchecked 0

Every line naming xad.com is looked up in its sellers.json. What each status means

Common errors with xad.com lines

  • Seller ID not found 16,498 lines

    Ask xad.com for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.

  • DIRECT but intermediary 24 lines

    If a partner holds this account and resells your inventory, the line should say RESELLER. If the account is yours, ask xad.com to list it as PUBLISHER.

Common app-ads.txt errors and how to fix them

Intermediaries most declared as RESELLER

Accounts on xad.com that its sellers.json lists as INTERMEDIARY or BOTH, by the number of app-ads.txt files declaring them. Confidential sellers are left out.

Seller domainTypeFiles
smaato.com INTERMEDIARY 14,015
mobfox.com INTERMEDIARY 9,524
unrulymedia.com INTERMEDIARY 8,437
digitalturbine.com INTERMEDIARY 8,361
inmobi.com INTERMEDIARY 3,074
verizon.com INTERMEDIARY 1,408
aerserv.com INTERMEDIARY 939
mobilefuse.com INTERMEDIARY 842

Apps that declare xad.com

AppStoreRelationshipStatus
Dragon City: Mobile Adventure Dragon City: Mobile Adventure
 Android RESELLER Live
Hill Climb Racing Hill Climb Racing
 Android RESELLER Live
Minion Rush: Running Game Minion Rush: Running Game
 Android RESELLER Live
Ludo King® Ludo King®
 Android RESELLER Live
Turbo VPN - Secure VPN Proxy Turbo VPN - Secure VPN Proxy
 Android RESELLER Live
Opera Mini: Fast Web Browser Opera Mini: Fast Web Browser
 Android RESELLER Live
Brain Test: Tricky Puzzles Brain Test: Tricky Puzzles
 Android RESELLER Live
Temple Run 2 Temple Run 2
 Android RESELLER Live
Farm Heroes Saga Farm Heroes Saga
 Android RESELLER Live
VK: music, video, messenger VK: music, video, messenger
 Android RESELLER Live
Lords Mobile x Transformers Lords Mobile x Transformers
 Android RESELLER Live
Audiomack: Music Downloader Audiomack: Music Downloader
 Android RESELLER Live
JioSaavn - Music & Podcasts JioSaavn - Music & Podcasts
 Android RESELLER Live
imo-International Calls & Chat imo-International Calls & Chat
 Android RESELLER Live
Candy Crush Soda Saga Candy Crush Soda Saga
 Android RESELLER Live
YouCut - Video Editor & Maker YouCut - Video Editor & Maker
 Android RESELLER Live
Carrom Pool: Disc Game Carrom Pool: Disc Game
 Android RESELLER Live
Score! Hero Score! Hero
 Android RESELLER Live
Trivia Crack: Brain Quiz Games Trivia Crack: Brain Quiz Games
 Android RESELLER Live
Geometry Dash Lite Geometry Dash Lite
 Android RESELLER Live

Questions about xad.com

Does xad.com publish a sellers.json?

Yes. Its file at https://www.groundtruth.com/sellers.json listed 37 sellers when we last read it on 14 October 2026: 15 publishers, 22 intermediaries and 0 listed as both; 0% are confidential.

How many apps declare xad.com in app-ads.txt?

145,522 apps in Stoqlab's data (delisted apps included) declare xad.com: 129 with at least one DIRECT line and 145,518 with at least one RESELLER line, across 21,606 app-ads.txt files, as of 14 October 2026 (recounted daily).

What is the certification authority ID for xad.com?

96% of the app-ads.txt lines naming xad.com carry "81cbf0a75a5e0e9a" in the fourth field. The field is optional; the IAB Tech Lab ads.txt 1.1 specification says identifiers in sellers.json supersede it, so a missing or different value does not make a line invalid.

Why do xad.com lines fail verification?

Of 64,802 lines naming xad.com, 16,522 contradict its sellers.json. The most common case is "Seller ID not found", on 16,498 lines. Ask xad.com for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.

Not sure whether your line should say DIRECT or RESELLER? DIRECT vs RESELLER in app-ads.txt

Sources: the public app-ads.txt files of tracked apps and the sellers.json of xad.com. Something wrong? Tell us.