SSP
MobileFuse
mobilefuse.com
MobileFuse is a mobile-focused sell-side platform.
- Apps declaring it
- 57,391
- Sellers in sellers.json
- 284
- Lines verified
- 9.5%
- Lines with errors
- 8,953
- Avg. supply path score
- 48.7 / 100
13,312 DIRECT · 54,785 RESELLER
0% confidential
938 of 9,891 checked lines
9,891 lines in total
58,321 apps scored
Apps and lines are recounted every 10 minutes. The sellers.json breakdown and the directory ranking are as of , recomputed daily. sellers.json last read 9 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).
How to add MobileFuse to app-ads.txt
One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.
mobilefuse.com, YOUR_ACCOUNT_ID, DIRECT, 71e88b065d69c021
mobilefuse.com, YOUR_ACCOUNT_ID, RESELLER, 71e88b065d69c021
- Field 1:
mobilefuse.com, the domain MobileFuse uses in app-ads.txt. - Field 2: your account ID with MobileFuse. It must equal the
seller_idin MobileFuse's sellers.json. - Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
- Field 4 (optional):
71e88b065d69c021, the certification authority ID on 81% of the lines naming mobilefuse.com.
sellers.json at a glance
- Status
- Published
- Sellers listed
- 284
- Confidential
- 0 (0%)
- Passthrough
- 0
- Removed, last 30 days
- 0
- Last read
- Oct 9, 2026
- PUBLISHER278
- INTERMEDIARY6
- BOTH0
Cross-check of lines naming mobilefuse.com
- Verified 938
- Seller ID not found 5,659
- DIRECT but intermediary 2
- RESELLER but publisher 3,292
- Seller type BOTH 0
- Confidential seller 0
- No sellers.json 0
- Unchecked 0
Every line naming mobilefuse.com is looked up in its sellers.json. What each status means
Common errors with mobilefuse.com lines
-
Seller ID not found
5,659 lines
Ask MobileFuse for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
-
RESELLER but publisher
3,292 lines
If the account is yours, declare it DIRECT. If a partner holds it, ask MobileFuse why the account is listed as PUBLISHER.
-
DIRECT but intermediary
2 lines
If a partner holds this account and resells your inventory, the line should say RESELLER. If the account is yours, ask MobileFuse to list it as PUBLISHER.
Apps that declare mobilefuse.com
| App | Store | Relationship | Status |
|---|---|---|---|
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live |
Questions about MobileFuse
How do I add MobileFuse to app-ads.txt?
Add one line for each account MobileFuse gives you: "mobilefuse.com, YOUR_ACCOUNT_ID, DIRECT, 71e88b065d69c021". Use DIRECT when you hold the account yourself and RESELLER when a partner holds it and sells your inventory through mobilefuse.com. The account ID must be the seller_id MobileFuse lists for you in its sellers.json; MobileFuse will give it to you. Put the file at the root of the domain named as your developer website in the App Store and Google Play listings.
Does MobileFuse publish a sellers.json?
Yes. Its file at https://mobilefuse.com/sellers.json listed 284 sellers when we last read it on 9 October 2026: 278 publishers, 6 intermediaries and 0 listed as both; 0% are confidential.
How many apps declare MobileFuse in app-ads.txt?
57,391 apps in Stoqlab's data (delisted apps included) declare mobilefuse.com: 13,312 with at least one DIRECT line and 54,785 with at least one RESELLER line, across 6,045 app-ads.txt files. Counts are recomputed daily.
What is the certification authority ID for MobileFuse?
81% of the app-ads.txt lines naming mobilefuse.com carry "71e88b065d69c021" in the fourth field. The field is optional; the IAB Tech Lab ads.txt 1.1 specification says identifiers in sellers.json supersede it, so a missing or different value does not make a line invalid.
Why do mobilefuse.com lines fail verification?
Of 9,891 lines naming mobilefuse.com, 8,953 contradict its sellers.json. The most common case is "Seller ID not found" (5,659 lines): Ask MobileFuse for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
What is the difference between DIRECT and RESELLER?
DIRECT means the publisher owns the account; RESELLER means an intermediary sells the inventory on the publisher's behalf. DIRECT lines should match a PUBLISHER entry in the network's sellers.json, RESELLER lines an INTERMEDIARY entry.
Sources: the public app-ads.txt files of tracked apps and the sellers.json of mobilefuse.com. Something wrong? Tell us.