Ad system
wurl.com
wurl.com is the domain an ad system uses in app-ads.txt and ads.txt files. 840 apps in our data declare it. Its sellers.json lists 243 sellers.
- Apps declaring it
- 840
- Sellers in sellers.json
- 243
- Lines verified
- 52%
- Lines with errors
- 34
- Avg. supply path score
- 59.3 / 100
840 DIRECT · 0 RESELLER
23% confidential
146 of 282 checked lines
282 lines in total
837 apps scored
Apps and lines are recounted every 10 minutes. The sellers.json breakdown and the directory ranking are as of , recomputed daily. sellers.json last read 9 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).
How to add wurl.com to app-ads.txt
One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.
wurl.com, YOUR_ACCOUNT_ID, DIRECT
wurl.com, YOUR_ACCOUNT_ID, RESELLER- Field 1:
wurl.com, the domain wurl.com uses in app-ads.txt. - Field 2: your account ID with wurl.com. It must equal the
seller_idin wurl.com's sellers.json. - Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
- Field 4 (optional): a certification authority ID. Most lines naming wurl.com carry none, or different ones, so we do not suggest one.
sellers.json at a glance
- Status
- Published
- Sellers listed
- 243
- Confidential
- 56 (23%)
- Passthrough
- 0
- Removed, last 30 days
- 0
- Last read
- Oct 9, 2026
- PUBLISHER235
- INTERMEDIARY3
- BOTH5
Cross-check of lines naming wurl.com
- Verified 146
- Seller ID not found 9
- DIRECT but intermediary 25
- RESELLER but publisher 0
- Seller type BOTH 0
- Confidential seller 102
- No sellers.json 0
- Unchecked 0
Every line naming wurl.com is looked up in its sellers.json. What each status means
Common errors with wurl.com lines
-
Confidential seller
102 lines
The seller is confidential in sellers.json: its name and domain are hidden, so buyers cannot confirm who it is.
-
DIRECT but intermediary
25 lines
If a partner holds this account and resells your inventory, the line should say RESELLER. If the account is yours, ask wurl.com to list it as PUBLISHER.
-
Seller ID not found
9 lines
Ask wurl.com for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
Apps that declare wurl.com
| App | Store | Relationship | Status |
|---|---|---|---|
| Android | DIRECT | Live | |
| iOS | DIRECT | Live | |
| Android | DIRECT | Live | |
| iOS | DIRECT | Live | |
| Android | DIRECT | Live | |
| iOS | DIRECT | Live | |
| Android | DIRECT | Live | |
| iOS | DIRECT | Live | |
| Android | DIRECT | Live | |
| iOS | DIRECT | Live | |
| Android | DIRECT | Live | |
| Android | DIRECT | Live | |
| Android | DIRECT | Live | |
| Android | DIRECT | Live | |
| iOS | DIRECT | Live | |
| iOS | DIRECT | Live | |
| iOS | DIRECT | Live | |
| Android | DIRECT | Live | |
| Android | DIRECT | Live | |
| iOS | DIRECT | Live |
Questions about wurl.com
How do I add wurl.com to app-ads.txt?
Add one line for each account wurl.com gives you: "wurl.com, YOUR_ACCOUNT_ID, DIRECT". Use DIRECT when you hold the account yourself and RESELLER when a partner holds it and sells your inventory through wurl.com. The account ID must be the seller_id wurl.com lists for you in its sellers.json; wurl.com will give it to you. Put the file at the root of the domain named as your developer website in the App Store and Google Play listings.
Does wurl.com publish a sellers.json?
Yes. Its file at https://wurl-adops.s3.amazonaws.com/sellers_json/sellers.json listed 243 sellers when we last read it on 9 October 2026: 235 publishers, 3 intermediaries and 5 listed as both; 23% are confidential.
How many apps declare wurl.com in app-ads.txt?
840 apps in Stoqlab's data (delisted apps included) declare wurl.com: 840 with at least one DIRECT line and 0 with at least one RESELLER line, across 274 app-ads.txt files. Counts are recomputed daily.
Why do wurl.com lines fail verification?
Of 282 lines naming wurl.com, 34 contradict its sellers.json. The most common case is "DIRECT but intermediary" (25 lines): If a partner holds this account and resells your inventory, the line should say RESELLER. If the account is yours, ask wurl.com to list it as PUBLISHER.
What is the difference between DIRECT and RESELLER?
DIRECT means the publisher owns the account; RESELLER means an intermediary sells the inventory on the publisher's behalf. DIRECT lines should match a PUBLISHER entry in the network's sellers.json, RESELLER lines an INTERMEDIARY entry.
Sources: the public app-ads.txt files of tracked apps and the sellers.json of wurl.com. Something wrong? Tell us.