NBC Sports
by NBCUniversal Media, LLC · air.com.nbcuni.com.nbcsports.liveextra
The app-ads.txt behind NBC Sports (nbcsports.com) declares 71 DIRECT lines and 41 RESELLER lines naming 37 ad systems. 53 of 100 lines checked against sellers.json match; 18 name a seller ID the network does not list, 16 declare the wrong seller type. The file last changed on 4 October 2026; the same file covers 4 apps of this developer.
NBC Sports shares its app-ads.txt (nbcsports.com) with NBC Sports (App Store), whose page carries the full analysis of the file.
Store data
- Rating
- 3.67
- Installs
- 10M+
- Category
- Sports
- Contains ads
- Yes
108,363 ratings
app-ads.txt
- Domain
- nbcsports.com
- Status
- Found (200)
- Lines
- 112
- DIRECT / RESELLER
- 71 / 41
- OWNERDOMAIN
- nbc.com
- Parse errors
- 2
- Last fetched
- Oct 13, 2026
- Last changed
- Oct 4, 2026
sellers.json cross-check
112 lines checked
Verified
53
Errors
34
Warnings
15
- Seller ID not found 18
- DIRECT but intermediary 6
- RESELLER but publisher 10
- Seller type BOTH 13
- No sellers.json 2
- Unchecked 10
Declared supply tree
71 direct accounts across 31 direct sellers · 3 resellers buying from them · 38 not matched
| Direct seller | Accounts | Resold by | Issues |
|---|---|---|---|
| tritondigital.com | 1 | 3 resellers: smartadserver.com, smartyads.com, rubiconproject.com | 0 |
| freewheel.tv | 11 | — | 6 |
| telaria.com | 7 | — | 0 |
| tremorhub.com | 7 | — | 0 |
| indexexchange.com | 5 | — | 1 |
| pubmatic.com | 5 | — | 1 |
| google.com | 4 | — | 1 |
| appnexus.com | 2 | — | 0 |
| aps.amazon.com | 2 | — | 1 |
| openx.com | 2 | — | 1 |
| rubiconproject.com | 2 | — | 1 |
| spotx.tv | 2 | — | 0 |
| + 19 more direct sellers in the full tree | |||
38 resellers, intermediary not matched to a direct seller of this app (account not found in the ad system's sellers.json: 7; sellers.json lists the account as a publisher, not an intermediary: 10; the intermediary's domain is not a direct seller of this app: 16; not cross-checked yet: 5).
Seller IDs the networks do not list
18 lines of this app-ads.txt name an account ID that the ad system's sellers.json does not contain; the first 15 in file order. Usually a stale line or a typo in the ID. How to fix it
| Line | Ad system | Account ID | Relationship |
|---|---|---|---|
| 4 | freewheel.tv | 453249 | DIRECT |
| 5 | freewheel.tv | 466321 | RESELLER |
| 17 | adswizz.com | NBC Sports | RESELLER |
| 32 | google.com | pub-1155772220135153 | DIRECT |
| 40 | advertising.com | 151 | RESELLER |
| 60 | rubiconproject.com | 21134 | RESELLER |
| 61 | rubiconproject.com | 17346 | RESELLER |
| 68 | freewheel.tv | 5343065 | RESELLER |
| 91 | smaato.com | 1100047232 | DIRECT |
| 93 | themediagrid.com | OWXYER | DIRECT |
| 105 | freewheel.tv | 1599735 | DIRECT |
| 106 | freewheel.tv | 1599769 | DIRECT |
| 115 | freewheel.tv | 1119041 | DIRECT |
| 116 | freewheel.tv | 1119265 | DIRECT |
| 117 | aps.amazon.com | 3d45668-23d1-4eca-a762-4c4c87f95e23 | DIRECT |
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New to these files? What is app-ads.txt · Network directory · Glossary
Last crawled Tue, Oct 13, 2026 4:35 AM. Data derived from the public store listing, the developer's app-ads.txt and the ad systems' sellers.json files.