SSP and ad server
Equativ
smartadserver.com
Equativ, formerly Smart AdServer, is an ad server and sell-side platform. Its lines use the smartadserver.com domain.
- Apps declaring it
- 154,593
- Sellers in sellers.json
- 2,717
- Lines verified
- 70%
- Lines with errors
- 116,765
- Avg. supply path score
- 52.1 / 100
37,890 DIRECT · 154,326 RESELLER
0% confidential
580,406 of 832,544 checked lines
832,544 lines in total
154,494 apps scored
Apps and lines are recounted every 10 minutes. The sellers.json breakdown and the directory ranking are as of , recomputed daily. sellers.json last read 9 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).
How to add Equativ to app-ads.txt
One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.
smartadserver.com, YOUR_ACCOUNT_ID, DIRECT, 060d053dcf45cbf3
smartadserver.com, YOUR_ACCOUNT_ID, RESELLER, 060d053dcf45cbf3- Field 1:
smartadserver.com, the domain Equativ uses in app-ads.txt. - Field 2: your account ID with Equativ. It must equal the
seller_idin Equativ's sellers.json. - Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
- Field 4 (optional):
060d053dcf45cbf3, the certification authority ID on 51% of the lines naming smartadserver.com.
sellers.json at a glance
- Status
- Published
- Sellers listed
- 2,717
- Confidential
- 0 (0%)
- Passthrough
- 0
- Removed, last 30 days
- 1
- Last read
- Oct 9, 2026
- PUBLISHER1,381
- INTERMEDIARY1,123
- BOTH213
Cross-check of lines naming smartadserver.com
- Verified 580,406
- Seller ID not found 99,850
- DIRECT but intermediary 5,094
- RESELLER but publisher 11,821
- Seller type BOTH 135,373
- Confidential seller 0
- No sellers.json 0
- Unchecked 0
Every line naming smartadserver.com is looked up in its sellers.json. What each status means
Common errors with smartadserver.com lines
-
Seller type BOTH
135,373 lines
The account is listed as BOTH, so sellers.json alone cannot tell a buyer which relationship applies. Nothing to fix on your side; buyers usually look at the seller's domain.
-
Seller ID not found
99,850 lines
Ask Equativ for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
-
RESELLER but publisher
11,821 lines
If the account is yours, declare it DIRECT. If a partner holds it, ask Equativ why the account is listed as PUBLISHER.
-
DIRECT but intermediary
5,094 lines
If a partner holds this account and resells your inventory, the line should say RESELLER. If the account is yours, ask Equativ to list it as PUBLISHER.
Intermediaries most declared as RESELLER
Accounts on smartadserver.com that its sellers.json lists as INTERMEDIARY or BOTH, by the number of app-ads.txt files declaring them. Confidential sellers are left out.
| Seller domain | Type | Files |
|---|---|---|
| algorix.co | INTERMEDIARY | 15,000 |
| ignitemediatech.com | INTERMEDIARY | 13,992 |
| admanmedia.com | BOTH | 13,594 |
| loopme.com | INTERMEDIARY | 13,449 |
| opera.com | INTERMEDIARY | 13,111 |
| bigo.sg | INTERMEDIARY | 12,818 |
| inmobi.com | INTERMEDIARY | 12,695 |
| zmaticoo.com | BOTH | 12,683 |
Apps that declare smartadserver.com
| App | Store | Relationship | Status |
|---|---|---|---|
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| iOS | DIRECT | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live |
Questions about Equativ
How do I add Equativ to app-ads.txt?
Add one line for each account Equativ gives you: "smartadserver.com, YOUR_ACCOUNT_ID, DIRECT, 060d053dcf45cbf3". Use DIRECT when you hold the account yourself and RESELLER when a partner holds it and sells your inventory through smartadserver.com. The account ID must be the seller_id Equativ lists for you in its sellers.json; Equativ will give it to you. Put the file at the root of the domain named as your developer website in the App Store and Google Play listings.
Does Equativ publish a sellers.json?
Yes. Its file at https://ced-ns.sascdn.com/iab/sellers.json listed 2,717 sellers when we last read it on 9 October 2026: 1,381 publishers, 1,123 intermediaries and 213 listed as both; 0% are confidential.
How many apps declare Equativ in app-ads.txt?
154,593 apps in Stoqlab's data (delisted apps included) declare smartadserver.com: 37,890 with at least one DIRECT line and 154,326 with at least one RESELLER line, across 23,366 app-ads.txt files. Counts are recomputed daily.
What is the certification authority ID for Equativ?
51% of the app-ads.txt lines naming smartadserver.com carry "060d053dcf45cbf3" in the fourth field. The field is optional; the IAB Tech Lab ads.txt 1.1 specification says identifiers in sellers.json supersede it, so a missing or different value does not make a line invalid.
Why do smartadserver.com lines fail verification?
Of 832,544 lines naming smartadserver.com, 116,765 contradict its sellers.json. The most common case is "Seller ID not found" (99,850 lines): Ask Equativ for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
What is the difference between DIRECT and RESELLER?
DIRECT means the publisher owns the account; RESELLER means an intermediary sells the inventory on the publisher's behalf. DIRECT lines should match a PUBLISHER entry in the network's sellers.json, RESELLER lines an INTERMEDIARY entry.
Sources: the public app-ads.txt files of tracked apps and the sellers.json of smartadserver.com. Something wrong? Tell us.