Ad system
wurl.com
All 1,004 apps that declare wurl.com hold a DIRECT account with it (353 app-ads.txt files). Of 361 lines checked against its sellers.json (243 sellers), 50% match, 2.5% name an unlisted account and 8.6% declare the wrong seller type.
- Apps declaring it
- 1,004
- Sellers in sellers.json
- 243
- Lines verified
- 50%
- Lines with errors
- 40
- Avg. supply path score
- 59.0 / 100
1,004 DIRECT · 0 RESELLER
23% confidential
181 of 361 checked lines
361 lines in total
1,025 apps scored
App counts, the sellers.json breakdown and the directory ranking are as of , recomputed daily (the same numbers as the directory). Line counts are recounted every 10 minutes. sellers.json last read 13 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).
How to add wurl.com to app-ads.txt
One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.
wurl.com, YOUR_ACCOUNT_ID, DIRECT
wurl.com, YOUR_ACCOUNT_ID, RESELLER- Field 1:
wurl.com, the domain wurl.com uses in app-ads.txt. - Field 2: your account ID with wurl.com. It must equal the
seller_idin wurl.com's sellers.json. - Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
- Field 4 (optional): a certification authority ID. Most lines naming wurl.com carry none, or different ones, so we do not suggest one.
sellers.json at a glance
- Status
- Published
- Sellers listed
- 243
- Confidential
- 56 (23%)
- Passthrough
- 0
- Removed, last 30 days
- 0
- Last read
- Oct 13, 2026
- PUBLISHER235
- INTERMEDIARY3
- BOTH5
Cross-check of lines naming wurl.com
- Verified 181
- Seller ID not found 9
- DIRECT but intermediary 31
- RESELLER but publisher 0
- Seller type BOTH 0
- Confidential seller 140
- No sellers.json 0
- Unchecked 0
Every line naming wurl.com is looked up in its sellers.json. What each status means
Common errors with wurl.com lines
-
Confidential seller
140 lines
The seller is confidential in sellers.json: its name and domain are hidden, so buyers cannot confirm who it is.
-
DIRECT but intermediary
31 lines
If a partner holds this account and resells your inventory, the line should say RESELLER. If the account is yours, ask wurl.com to list it as PUBLISHER.
-
Seller ID not found
9 lines
Ask wurl.com for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
Apps that declare wurl.com
| App | Store | Relationship | Status |
|---|---|---|---|
| iOS | DIRECT | Live | |
| Android | DIRECT | Live | |
| iOS | DIRECT | Live | |
| iOS | DIRECT | Live | |
| iOS | DIRECT | Live | |
| Android | DIRECT | Live | |
| Android | DIRECT | Live | |
| iOS | DIRECT | Live | |
| iOS | DIRECT | Live | |
| iOS | DIRECT | Live | |
| Android | DIRECT | Live | |
| Android | DIRECT | Live | |
| Android | DIRECT | Live | |
| iOS | DIRECT | Live | |
| iOS | DIRECT | Live | |
| iOS | DIRECT | Live | |
| Android | DIRECT | Live | |
| iOS | DIRECT | Live | |
| iOS | DIRECT | Live | |
| iOS | DIRECT | Live |
Questions about wurl.com
Does wurl.com publish a sellers.json?
Yes. Its file at https://wurl-adops.s3.amazonaws.com/sellers_json/sellers.json listed 243 sellers when we last read it on 13 October 2026: 235 publishers, 3 intermediaries and 5 listed as both; 23% are confidential.
How many apps declare wurl.com in app-ads.txt?
1,004 apps in Stoqlab's data (delisted apps included) declare wurl.com: 1,004 with at least one DIRECT line and 0 with at least one RESELLER line, across 353 app-ads.txt files, as of 13 October 2026 (recounted daily).
Why do wurl.com lines fail verification?
Of 361 lines naming wurl.com, 40 contradict its sellers.json. The most common case is "DIRECT but intermediary", on 31 lines. If a partner holds this account and resells your inventory, the line should say RESELLER. If the account is yours, ask wurl.com to list it as PUBLISHER.
Not sure whether your line should say DIRECT or RESELLER? DIRECT vs RESELLER in app-ads.txt
Sources: the public app-ads.txt files of tracked apps and the sellers.json of wurl.com. Something wrong? Tell us.