SSP
PubNative (Verve)
pubnative.net
PubNative is an in-app sell-side platform that is part of Verve Group.
Most of the 197,502 apps that declare pubnative.net reach it through a reseller: 100% have a RESELLER line, 27% a DIRECT one (31,639 files, 19,075 of them through algorix.co's account). Its sellers.json lists 2,867 sellers, and 90% of the 635,002 lines we checked against it match. 98% of the lines carry the certification ID d641df8625486a7b.
- Apps declaring it
- 197,502
- Sellers in sellers.json
- 2,867
- Lines verified
- 90%
- Lines with errors
- 60,062
- Avg. supply path score
- 52.1 / 100
52,918 DIRECT · 197,416 RESELLER
0% confidential
605,044 of 669,883 checked lines
669,883 lines in total
207,000 apps scored
App counts, the sellers.json breakdown and the directory ranking are as of , recomputed daily (the same numbers as the directory). Line counts are recounted every 10 minutes. sellers.json last read 13 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).
How to add PubNative (Verve) to app-ads.txt
One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.
pubnative.net, YOUR_ACCOUNT_ID, DIRECT, d641df8625486a7b
pubnative.net, YOUR_ACCOUNT_ID, RESELLER, d641df8625486a7b- Field 1:
pubnative.net, the domain PubNative (Verve) uses in app-ads.txt. - Field 2: your account ID with PubNative (Verve). It must equal the
seller_idin PubNative (Verve)'s sellers.json. - Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
- Field 4 (optional):
d641df8625486a7b, the certification authority ID on 98% of the lines naming pubnative.net.
sellers.json at a glance
- Status
- Published
- Sellers listed
- 2,867
- Confidential
- 0 (0%)
- Passthrough
- 0
- Removed, last 30 days
- 0
- Last read
- Oct 13, 2026
- PUBLISHER2,294
- INTERMEDIARY566
- BOTH7
Cross-check of lines naming pubnative.net
- Verified 605,044
- Seller ID not found 21,693
- DIRECT but intermediary 1,136
- RESELLER but publisher 37,233
- Seller type BOTH 4,777
- Confidential seller 0
- No sellers.json 0
- Unchecked 0
Every line naming pubnative.net is looked up in its sellers.json. What each status means
Common errors with pubnative.net lines
-
RESELLER but publisher
37,233 lines
If the account is yours, declare it DIRECT. If a partner holds it, ask PubNative (Verve) why the account is listed as PUBLISHER.
-
Seller ID not found
21,693 lines
Ask PubNative (Verve) for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
-
Seller type BOTH
4,777 lines
The account is listed as BOTH, so sellers.json alone cannot tell a buyer which relationship applies. Nothing to fix on your side; buyers usually look at the seller's domain.
-
DIRECT but intermediary
1,136 lines
If a partner holds this account and resells your inventory, the line should say RESELLER. If the account is yours, ask PubNative (Verve) to list it as PUBLISHER.
Intermediaries most declared as RESELLER
Accounts on pubnative.net that its sellers.json lists as INTERMEDIARY or BOTH, by the number of app-ads.txt files declaring them. Confidential sellers are left out.
| Seller domain | Type | Files |
|---|---|---|
| algorix.co | INTERMEDIARY | 19,075 |
| blueseasx.com | INTERMEDIARY | 17,162 |
| verve.com | INTERMEDIARY | 17,133 |
| bigo.sg | INTERMEDIARY | 17,014 |
| smartadserver.com | INTERMEDIARY | 16,808 |
| thunder-monetize.com | INTERMEDIARY | 15,466 |
| bidmachine.io | INTERMEDIARY | 15,332 |
| toponad.com | INTERMEDIARY | 15,167 |
Apps that declare pubnative.net
| App | Store | Relationship | Status |
|---|---|---|---|
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live |
Questions about PubNative (Verve)
Does PubNative (Verve) publish a sellers.json?
Yes. Its file at https://pubnative.net/sellers.json/ listed 2,867 sellers when we last read it on 13 October 2026: 2,294 publishers, 566 intermediaries and 7 listed as both; 0% are confidential.
How many apps declare PubNative (Verve) in app-ads.txt?
197,502 apps in Stoqlab's data (delisted apps included) declare pubnative.net: 52,918 with at least one DIRECT line and 197,416 with at least one RESELLER line, across 31,639 app-ads.txt files, as of 13 October 2026 (recounted daily).
What is the certification authority ID for PubNative (Verve)?
98% of the app-ads.txt lines naming pubnative.net carry "d641df8625486a7b" in the fourth field. The field is optional; the IAB Tech Lab ads.txt 1.1 specification says identifiers in sellers.json supersede it, so a missing or different value does not make a line invalid.
Why do pubnative.net lines fail verification?
Of 669,883 lines naming pubnative.net, 60,062 contradict its sellers.json. The most common case is "RESELLER but publisher", on 37,233 lines. If the account is yours, declare it DIRECT. If a partner holds it, ask PubNative (Verve) why the account is listed as PUBLISHER.
Not sure whether your line should say DIRECT or RESELLER? DIRECT vs RESELLER in app-ads.txt
Sources: the public app-ads.txt files of tracked apps and the sellers.json of pubnative.net. Something wrong? Tell us.