SSP
Verve
verve.com
Verve Group operates in-app and mobile web supply platforms, including Smaato and PubNative.
Most of the 171,554 apps that declare verve.com reach it through a reseller: 100% have a RESELLER line, 8.2% a DIRECT one (26,363 files, 22,936 of them through PubNative's account). Its sellers.json lists 734 sellers, and 96% of the 90,937 lines we checked against it match. 91% of the lines carry the certification ID 0c8f5958fc2d6270.
- Apps declaring it
- 171,554
- Sellers in sellers.json
- 734
- Lines verified
- 97%
- Lines with errors
- 3,312
- Avg. supply path score
- 51.2 / 100
14,032 DIRECT · 171,524 RESELLER
0% confidential
90,517 of 93,829 checked lines
93,829 lines in total
170,513 apps scored
App counts, the sellers.json breakdown and the directory ranking are as of , recomputed daily (the same numbers as the directory). Line counts are recounted every 10 minutes. sellers.json last read 12 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).
How to add Verve to app-ads.txt
One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.
verve.com, YOUR_ACCOUNT_ID, DIRECT, 0c8f5958fc2d6270
verve.com, YOUR_ACCOUNT_ID, RESELLER, 0c8f5958fc2d6270- Field 1:
verve.com, the domain Verve uses in app-ads.txt. - Field 2: your account ID with Verve. It must equal the
seller_idin Verve's sellers.json. - Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
- Field 4 (optional):
0c8f5958fc2d6270, the certification authority ID on 91% of the lines naming verve.com.
sellers.json at a glance
- Status
- Published
- Sellers listed
- 734
- Confidential
- 0 (0%)
- Passthrough
- 0
- Removed, last 30 days
- 0
- Last read
- Oct 12, 2026
- PUBLISHER625
- INTERMEDIARY109
- BOTH0
Cross-check of lines naming verve.com
- Verified 90,517
- Seller ID not found 2,908
- DIRECT but intermediary 402
- RESELLER but publisher 2
- Seller type BOTH 0
- Confidential seller 0
- No sellers.json 0
- Unchecked 0
Every line naming verve.com is looked up in its sellers.json. What each status means
Common errors with verve.com lines
-
Seller ID not found
2,908 lines
Ask Verve for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
-
DIRECT but intermediary
402 lines
If a partner holds this account and resells your inventory, the line should say RESELLER. If the account is yours, ask Verve to list it as PUBLISHER.
-
RESELLER but publisher
2 lines
If the account is yours, declare it DIRECT. If a partner holds it, ask Verve why the account is listed as PUBLISHER.
Intermediaries most declared as RESELLER
Accounts on verve.com that its sellers.json lists as INTERMEDIARY or BOTH, by the number of app-ads.txt files declaring them. Confidential sellers are left out.
| Seller domain | Type | Files |
|---|---|---|
| pubnative.net | INTERMEDIARY | 22,936 |
| inmobi.com | INTERMEDIARY | 13,318 |
| smaato.com | INTERMEDIARY | 11,694 |
| fyber.com | INTERMEDIARY | 8,196 |
| toponad.com | INTERMEDIARY | 3,995 |
| vungle.com | INTERMEDIARY | 2,256 |
| ironsrc.com | INTERMEDIARY | 2,192 |
| limpid.tv | INTERMEDIARY | 1,868 |
Apps that declare verve.com
| App | Store | Relationship | Status |
|---|---|---|---|
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| iOS | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live |
Questions about Verve
Does Verve publish a sellers.json?
Yes. Its file at https://verve.com/sellers.json listed 734 sellers when we last read it on 12 October 2026: 625 publishers, 109 intermediaries and 0 listed as both; 0% are confidential.
How many apps declare Verve in app-ads.txt?
171,554 apps in Stoqlab's data (delisted apps included) declare verve.com: 14,032 with at least one DIRECT line and 171,524 with at least one RESELLER line, across 26,363 app-ads.txt files, as of 13 October 2026 (recounted daily).
What is the certification authority ID for Verve?
91% of the app-ads.txt lines naming verve.com carry "0c8f5958fc2d6270" in the fourth field. The field is optional; the IAB Tech Lab ads.txt 1.1 specification says identifiers in sellers.json supersede it, so a missing or different value does not make a line invalid.
Why do verve.com lines fail verification?
Of 93,829 lines naming verve.com, 3,312 contradict its sellers.json. The most common case is "Seller ID not found", on 2,908 lines. Ask Verve for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
Not sure whether your line should say DIRECT or RESELLER? DIRECT vs RESELLER in app-ads.txt
Sources: the public app-ads.txt files of tracked apps and the sellers.json of verve.com. Something wrong? Tell us.