Ad system
advertising.com
Most of the 160,595 apps that declare advertising.com reach it through a reseller: 100% have a RESELLER line, 9.3% a DIRECT one (23,745 files, 619 of them through revcontent.com's account). Its sellers.json lists 108 sellers but leaves out 450 accounts that app-ads.txt files name, so we do not grade the lines against it. 8 sellers left its sellers.json in the last 30 days.
- Apps declaring it
- 160,595
- Sellers in sellers.json
- 108
- Lines verified
- —
- Lines with errors
- 120,295
- Avg. supply path score
- 50.0 / 100
14,890 DIRECT · 159,857 RESELLER
0% confidential
sellers.json incomplete
121,029 lines in total
158,032 apps scored
advertising.com's sellers.json looks incomplete: it lists 108 sellers, while app-ads.txt files name 450 other advertising.com accounts it does not list. A line it does not list may be a seller the network never published rather than a stale line, so we show no verified or not-listed share for it.
App counts, the sellers.json breakdown and the directory ranking are as of , recomputed daily (the same numbers as the directory). Line counts are recounted every 10 minutes. sellers.json last read 13 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).
How to add advertising.com to app-ads.txt
One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.
advertising.com, YOUR_ACCOUNT_ID, DIRECT
advertising.com, YOUR_ACCOUNT_ID, RESELLER
- Field 1:
advertising.com, the domain advertising.com uses in app-ads.txt. - Field 2: your account ID with advertising.com. It must equal the
seller_idin advertising.com's sellers.json. - Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
- Field 4 (optional): a certification authority ID. Most lines naming advertising.com carry none, or different ones, so we do not suggest one.
sellers.json at a glance
- Status
- Published
- Sellers listed
- 108
- Confidential
- 0 (0%)
- Passthrough
- 0
- Removed, last 30 days
- 8
- Last read
- Oct 13, 2026
- PUBLISHER86
- INTERMEDIARY14
- BOTH8
Cross-check of lines naming advertising.com
- Verified 726
- Seller ID not found 120,295
- DIRECT but intermediary 0
- RESELLER but publisher 0
- Seller type BOTH 8
- Confidential seller 0
- No sellers.json 0
- Unchecked 0
Every line naming advertising.com is looked up in its sellers.json. What each status means
Common errors with advertising.com lines
-
Seller ID not found
120,295 lines
Ask advertising.com for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
-
Seller type BOTH
8 lines
The account is listed as BOTH, so sellers.json alone cannot tell a buyer which relationship applies. Nothing to fix on your side; buyers usually look at the seller's domain.
Intermediaries most declared as RESELLER
Accounts on advertising.com that its sellers.json lists as INTERMEDIARY or BOTH, by the number of app-ads.txt files declaring them. Confidential sellers are left out.
| Seller domain | Type | Files |
|---|---|---|
| revcontent.com | INTERMEDIARY | 619 |
Apps that declare advertising.com
| App | Store | Relationship | Status |
|---|---|---|---|
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live |
Questions about advertising.com
Does advertising.com publish a sellers.json?
Yes. Its file at https://contango-cdn.technoratimedia.com/sellers.json listed 108 sellers when we last read it on 13 October 2026: 86 publishers, 14 intermediaries and 8 listed as both; 0% are confidential.
How many apps declare advertising.com in app-ads.txt?
160,595 apps in Stoqlab's data (delisted apps included) declare advertising.com: 14,890 with at least one DIRECT line and 159,857 with at least one RESELLER line, across 23,745 app-ads.txt files, as of 14 October 2026 (recounted daily).
Why do advertising.com lines fail verification?
Of 121,029 lines naming advertising.com, 120,295 contradict its sellers.json. The most common case is "Seller ID not found", on 120,295 lines. Ask advertising.com for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
Not sure whether your line should say DIRECT or RESELLER? DIRECT vs RESELLER in app-ads.txt
Sources: the public app-ads.txt files of tracked apps and the sellers.json of advertising.com. Something wrong? Tell us.