Ad system

advertising.com

Most of the 151,489 apps that declare advertising.com reach it through a reseller: 100% have a RESELLER line, 9.5% a DIRECT one (22,522 files, 603 of them through revcontent.com's account). Its sellers.json lists 113 sellers but leaves out 447 accounts that app-ads.txt files name, so we do not grade the lines against it. 2 sellers left its sellers.json in the last 30 days.

Apps declaring it
151,489

14,332 DIRECT · 150,777 RESELLER

Sellers in sellers.json
113

0% confidential

Lines verified
—

sellers.json incomplete

Lines with errors
119,591

120,324 lines in total

Avg. supply path score
50.0 / 100

158,032 apps scored

advertising.com's sellers.json looks incomplete: it lists 113 sellers, while app-ads.txt files name 447 other advertising.com accounts it does not list. A line it does not list may be a seller the network never published rather than a stale line, so we show no verified or not-listed share for it.

App counts, the sellers.json breakdown and the directory ranking are as of , recomputed daily (the same numbers as the directory). Line counts are recounted every 10 minutes. sellers.json last read 13 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).

How to add advertising.com to app-ads.txt

One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.

advertising.com, YOUR_ACCOUNT_ID, DIRECT
advertising.com, YOUR_ACCOUNT_ID, RESELLER
  • Field 1: advertising.com, the domain advertising.com uses in app-ads.txt.
  • Field 2: your account ID with advertising.com. It must equal the seller_id in advertising.com's sellers.json.
  • Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
  • Field 4 (optional): a certification authority ID. Most lines naming advertising.com carry none, or different ones, so we do not suggest one.

sellers.json at a glance

Status
Published
Sellers listed
113
Confidential
0 (0%)
Passthrough
0
Removed, last 30 days
2
Last read
Oct 13, 2026
  • PUBLISHER92
  • INTERMEDIARY13
  • BOTH8

Cross-check of lines naming advertising.com

  • Verified 725
  • Seller ID not found 119,591
  • DIRECT but intermediary 0
  • RESELLER but publisher 0
  • Seller type BOTH 8
  • Confidential seller 0
  • No sellers.json 0
  • Unchecked 0

Every line naming advertising.com is looked up in its sellers.json. What each status means

Common errors with advertising.com lines

  • Seller ID not found 119,591 lines

    Ask advertising.com for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.

  • Seller type BOTH 8 lines

    The account is listed as BOTH, so sellers.json alone cannot tell a buyer which relationship applies. Nothing to fix on your side; buyers usually look at the seller's domain.

Common app-ads.txt errors and how to fix them

Intermediaries most declared as RESELLER

Accounts on advertising.com that its sellers.json lists as INTERMEDIARY or BOTH, by the number of app-ads.txt files declaring them. Confidential sellers are left out.

Seller domainTypeFiles
revcontent.com INTERMEDIARY 603

Apps that declare advertising.com

AppStoreRelationshipStatus
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android DIRECT + RESELLER Live
Android DIRECT + RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android DIRECT + RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android DIRECT Live
Android RESELLER Live

Questions about advertising.com

Does advertising.com publish a sellers.json?

Yes. Its file at https://contango-cdn.technoratimedia.com/sellers.json listed 113 sellers when we last read it on 13 October 2026: 92 publishers, 13 intermediaries and 8 listed as both; 0% are confidential.

How many apps declare advertising.com in app-ads.txt?

151,489 apps in Stoqlab's data (delisted apps included) declare advertising.com: 14,332 with at least one DIRECT line and 150,777 with at least one RESELLER line, across 22,522 app-ads.txt files, as of 13 October 2026 (recounted daily).

Why do advertising.com lines fail verification?

Of 120,324 lines naming advertising.com, 119,591 contradict its sellers.json. The most common case is "Seller ID not found", on 119,591 lines. Ask advertising.com for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.

Not sure whether your line should say DIRECT or RESELLER? DIRECT vs RESELLER in app-ads.txt

Sources: the public app-ads.txt files of tracked apps and the sellers.json of advertising.com. Something wrong? Tell us.