Ad system
advertising.com
Most of the 151,489 apps that declare advertising.com reach it through a reseller: 100% have a RESELLER line, 9.5% a DIRECT one (22,522 files, 603 of them through revcontent.com's account). Its sellers.json lists 113 sellers but leaves out 447 accounts that app-ads.txt files name, so we do not grade the lines against it. 2 sellers left its sellers.json in the last 30 days.
- Apps declaring it
- 151,489
- Sellers in sellers.json
- 113
- Lines verified
- —
- Lines with errors
- 119,591
- Avg. supply path score
- 50.0 / 100
14,332 DIRECT · 150,777 RESELLER
0% confidential
sellers.json incomplete
120,324 lines in total
158,032 apps scored
advertising.com's sellers.json looks incomplete: it lists 113 sellers, while app-ads.txt files name 447 other advertising.com accounts it does not list. A line it does not list may be a seller the network never published rather than a stale line, so we show no verified or not-listed share for it.
App counts, the sellers.json breakdown and the directory ranking are as of , recomputed daily (the same numbers as the directory). Line counts are recounted every 10 minutes. sellers.json last read 13 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).
How to add advertising.com to app-ads.txt
One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.
advertising.com, YOUR_ACCOUNT_ID, DIRECT
advertising.com, YOUR_ACCOUNT_ID, RESELLER
- Field 1:
advertising.com, the domain advertising.com uses in app-ads.txt. - Field 2: your account ID with advertising.com. It must equal the
seller_idin advertising.com's sellers.json. - Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
- Field 4 (optional): a certification authority ID. Most lines naming advertising.com carry none, or different ones, so we do not suggest one.
sellers.json at a glance
- Status
- Published
- Sellers listed
- 113
- Confidential
- 0 (0%)
- Passthrough
- 0
- Removed, last 30 days
- 2
- Last read
- Oct 13, 2026
- PUBLISHER92
- INTERMEDIARY13
- BOTH8
Cross-check of lines naming advertising.com
- Verified 725
- Seller ID not found 119,591
- DIRECT but intermediary 0
- RESELLER but publisher 0
- Seller type BOTH 8
- Confidential seller 0
- No sellers.json 0
- Unchecked 0
Every line naming advertising.com is looked up in its sellers.json. What each status means
Common errors with advertising.com lines
-
Seller ID not found
119,591 lines
Ask advertising.com for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
-
Seller type BOTH
8 lines
The account is listed as BOTH, so sellers.json alone cannot tell a buyer which relationship applies. Nothing to fix on your side; buyers usually look at the seller's domain.
Intermediaries most declared as RESELLER
Accounts on advertising.com that its sellers.json lists as INTERMEDIARY or BOTH, by the number of app-ads.txt files declaring them. Confidential sellers are left out.
| Seller domain | Type | Files |
|---|---|---|
| revcontent.com | INTERMEDIARY | 603 |
Apps that declare advertising.com
| App | Store | Relationship | Status |
|---|---|---|---|
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| iOS | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| iOS | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live |
Questions about advertising.com
Does advertising.com publish a sellers.json?
Yes. Its file at https://contango-cdn.technoratimedia.com/sellers.json listed 113 sellers when we last read it on 13 October 2026: 92 publishers, 13 intermediaries and 8 listed as both; 0% are confidential.
How many apps declare advertising.com in app-ads.txt?
151,489 apps in Stoqlab's data (delisted apps included) declare advertising.com: 14,332 with at least one DIRECT line and 150,777 with at least one RESELLER line, across 22,522 app-ads.txt files, as of 13 October 2026 (recounted daily).
Why do advertising.com lines fail verification?
Of 120,324 lines naming advertising.com, 119,591 contradict its sellers.json. The most common case is "Seller ID not found", on 119,591 lines. Ask advertising.com for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
Not sure whether your line should say DIRECT or RESELLER? DIRECT vs RESELLER in app-ads.txt
Sources: the public app-ads.txt files of tracked apps and the sellers.json of advertising.com. Something wrong? Tell us.