Stoqlab

Ad network

Unity Ads

unity3d.com

Unity Ads is Unity's in-app ad network, widely used by mobile games, including games not built with the Unity engine.

Most of the 12,942 apps that declare unity3d.com reach it through a reseller: 59% have a RESELLER line, 59% a DIRECT one. Of 1,701 lines checked against its sellers.json (19,205 sellers), 24% match, 16% name an unlisted account and 61% declare the wrong seller type. 844 sellers left its sellers.json in the last 30 days.

Check an app-ads.txt Open in dashboard
Apps declaring it
12,942

7,569 DIRECT · 7,629 RESELLER

Sellers in sellers.json
19,205

0% confidential

Lines verified
24%

411 of 1,729 checked lines

Lines with errors
1,318

1,729 lines in total

Avg. supply path score
47.7 / 100

12,879 apps scored

App counts, the sellers.json breakdown and the directory ranking are as of , recomputed daily (the same numbers as the directory). Line counts are recounted every 10 minutes. sellers.json last read 13 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).

How to add Unity Ads to app-ads.txt

One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.

unity3d.com, YOUR_ACCOUNT_ID, DIRECT, 96cabb5fbdde37a7
unity3d.com, YOUR_ACCOUNT_ID, RESELLER, 96cabb5fbdde37a7
  • Field 1: unity3d.com, the domain Unity Ads uses in app-ads.txt.
  • Field 2: your account ID with Unity Ads. It must equal the seller_id in Unity Ads's sellers.json.
  • Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
  • Field 4 (optional): 96cabb5fbdde37a7, the certification authority ID on 90% of the lines naming unity3d.com.

sellers.json at a glance

Status
Published
Sellers listed
19,205
Confidential
0 (0%)
Passthrough
0
Removed, last 30 days
844
Last read
Oct 13, 2026
  • PUBLISHER19,205
  • INTERMEDIARY0
  • BOTH0

Cross-check of lines naming unity3d.com

  • Verified 411
  • Seller ID not found 273
  • DIRECT but intermediary 0
  • RESELLER but publisher 1,045
  • Seller type BOTH 0
  • Confidential seller 0
  • No sellers.json 0
  • Unchecked 0

Every line naming unity3d.com is looked up in its sellers.json. What each status means

Common errors with unity3d.com lines

  • RESELLER but publisher 1,045 lines

    If the account is yours, declare it DIRECT. If a partner holds it, ask Unity Ads why the account is listed as PUBLISHER.

  • Seller ID not found 273 lines

    Ask Unity Ads for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.

Common app-ads.txt errors and how to fix them

Apps that declare unity3d.com

AppStoreRelationshipStatus
Subway Bus Rush Runner Subway Bus Rush Runner
 Android DIRECT + RESELLER Live
Words With Friends Word Game Words With Friends Word Game
 iOS DIRECT + RESELLER Live
Airport Security Airport Security
 Android RESELLER Live
Video to MP3 - Video to Audio Video to MP3 - Video to Audio
 Android DIRECT Live
LINE Bubble 2 LINE Bubble 2
 Android RESELLER Live
Royal Cooking - Cooking Game Royal Cooking - Cooking Game
 Android RESELLER Live
MP3 Cutter and Ringtone Maker MP3 Cutter and Ringtone Maker
 Android DIRECT Live
Match Factory! Match Factory!
 Android DIRECT + RESELLER Live
音楽 LINE MUSIC 最新の歌や曲・ミュージック多数！ 音楽 LINE MUSIC 最新の歌や曲・ミュージック多数！
 iOS RESELLER Live
RS Boxing Champions RS Boxing Champions
 Android DIRECT + RESELLER Live
Fashion Stylist: Dress Up Game Fashion Stylist: Dress Up Game
 Android DIRECT + RESELLER Live
Into the Dead 2: Zombie Killer Into the Dead 2: Zombie Killer
 Android DIRECT Live
Horrorfield Multiplayer horror Horrorfield Multiplayer horror
 Android RESELLER Live
Solitaire + Card Game by Zynga Solitaire + Card Game by Zynga
 iOS DIRECT + RESELLER Live
Real Guitar - Music Band Game Real Guitar - Music Band Game
 Android DIRECT Live
Angry Birds POP Bubble Shooter Angry Birds POP Bubble Shooter
 Android DIRECT Live
Text Me - Phone Call + Texting Text Me - Phone Call + Texting
 iOS RESELLER Live
Plants vs. Zombies™ 2 Plants vs. Zombies™ 2
 Android DIRECT Live
Woodoku - Wood Block Puzzles Woodoku - Wood Block Puzzles
 iOS DIRECT Live
LINE ポコポコ：3マッチパズルゲーム LINE ポコポコ：3マッチパズルゲーム
 iOS RESELLER Live

Questions about Unity Ads

Does Unity Ads publish a sellers.json?

Yes. Its file at https://unity.com/sellers.json listed 19,205 sellers when we last read it on 13 October 2026: 19,205 publishers, 0 intermediaries and 0 listed as both; 0% are confidential.

How many apps declare Unity Ads in app-ads.txt?

12,942 apps in Stoqlab's data (delisted apps included) declare unity3d.com: 7,569 with at least one DIRECT line and 7,629 with at least one RESELLER line, across 1,220 app-ads.txt files, as of 13 October 2026 (recounted daily).

What is the certification authority ID for Unity Ads?

90% of the app-ads.txt lines naming unity3d.com carry "96cabb5fbdde37a7" in the fourth field. The field is optional; the IAB Tech Lab ads.txt 1.1 specification says identifiers in sellers.json supersede it, so a missing or different value does not make a line invalid.

Why do unity3d.com lines fail verification?

Of 1,729 lines naming unity3d.com, 1,318 contradict its sellers.json. The most common case is "RESELLER but publisher", on 1,045 lines. If the account is yours, declare it DIRECT. If a partner holds it, ask Unity Ads why the account is listed as PUBLISHER.

Not sure whether your line should say DIRECT or RESELLER? DIRECT vs RESELLER in app-ads.txt

Sources: the public app-ads.txt files of tracked apps and the sellers.json of unity3d.com. Something wrong? Tell us.