Stoqlab

Ad network

Unity Ads

unity3d.com

Unity Ads is Unity's in-app ad network, widely used by mobile games, including games not built with the Unity engine.

Most of the 12,942 apps that declare unity3d.com reach it through a reseller: 59% have a RESELLER line, 59% a DIRECT one. Of 1,701 lines checked against its sellers.json (19,205 sellers), 24% match, 16% name an unlisted account and 61% declare the wrong seller type. 844 sellers left its sellers.json in the last 30 days.

Check an app-ads.txt Open in dashboard
Apps declaring it
12,942

7,569 DIRECT · 7,629 RESELLER

Sellers in sellers.json
19,205

0% confidential

Lines verified
24%

401 of 1,701 checked lines

Lines with errors
1,300

1,701 lines in total

Avg. supply path score
47.7 / 100

12,879 apps scored

App counts, the sellers.json breakdown and the directory ranking are as of , recomputed daily (the same numbers as the directory). Line counts are recounted every 10 minutes. sellers.json last read 12 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).

How to add Unity Ads to app-ads.txt

One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.

unity3d.com, YOUR_ACCOUNT_ID, DIRECT, 96cabb5fbdde37a7
unity3d.com, YOUR_ACCOUNT_ID, RESELLER, 96cabb5fbdde37a7
  • Field 1: unity3d.com, the domain Unity Ads uses in app-ads.txt.
  • Field 2: your account ID with Unity Ads. It must equal the seller_id in Unity Ads's sellers.json.
  • Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
  • Field 4 (optional): 96cabb5fbdde37a7, the certification authority ID on 90% of the lines naming unity3d.com.

sellers.json at a glance

Status
Published
Sellers listed
19,205
Confidential
0 (0%)
Passthrough
0
Removed, last 30 days
844
Last read
Oct 12, 2026
  • PUBLISHER19,205
  • INTERMEDIARY0
  • BOTH0

Cross-check of lines naming unity3d.com

  • Verified 401
  • Seller ID not found 266
  • DIRECT but intermediary 0
  • RESELLER but publisher 1,034
  • Seller type BOTH 0
  • Confidential seller 0
  • No sellers.json 0
  • Unchecked 0

Every line naming unity3d.com is looked up in its sellers.json. What each status means

Common errors with unity3d.com lines

  • RESELLER but publisher 1,034 lines

    If the account is yours, declare it DIRECT. If a partner holds it, ask Unity Ads why the account is listed as PUBLISHER.

  • Seller ID not found 266 lines

    Ask Unity Ads for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.

Common app-ads.txt errors and how to fix them

Apps that declare unity3d.com

AppStoreRelationshipStatus
CSR 2 Realistic Drag Racing CSR 2 Realistic Drag Racing
 Android DIRECT + RESELLER Live
Need for Speed™ No Limits Need for Speed™ No Limits
 Android DIRECT Live
Temple Run Temple Run
 Android DIRECT Live
Akinator Akinator
 Android DIRECT + RESELLER Live
Photo Editor - Polish Photo Editor - Polish
 Android DIRECT Live
Toon Blast Toon Blast
 Android DIRECT + RESELLER Live
Granny Granny
 Android DIRECT Live
Grow Empire: Rome Grow Empire: Rome
 Android DIRECT Live
Special Forces Group 2 Special Forces Group 2
 Android DIRECT Live
迷你世界 迷你世界
 iOS DIRECT Live
Collage Maker | Photo Editor Collage Maker | Photo Editor
 Android DIRECT Live
Monster Legends Monster Legends
 Android DIRECT Live
Mobizen Screen Recorder Mobizen Screen Recorder
 Android DIRECT Live
Cooking Madness: A Chef's Game Cooking Madness: A Chef's Game
 Android DIRECT Live
FarmVille 2: Country Escape FarmVille 2: Country Escape
 Android DIRECT + RESELLER Live
Toy Blast Toy Blast
 Android DIRECT + RESELLER Live
Video Maker Video Maker
 Android DIRECT Live
Harry Potter: Hogwarts Mystery Harry Potter: Hogwarts Mystery
 Android DIRECT Live
PDF Scanner app - TapScanner PDF Scanner app - TapScanner
 Android DIRECT Live
Toon Blast Toon Blast
 iOS DIRECT + RESELLER Live

Questions about Unity Ads

Does Unity Ads publish a sellers.json?

Yes. Its file at https://unity.com/sellers.json listed 19,205 sellers when we last read it on 12 October 2026: 19,205 publishers, 0 intermediaries and 0 listed as both; 0% are confidential.

How many apps declare Unity Ads in app-ads.txt?

12,942 apps in Stoqlab's data (delisted apps included) declare unity3d.com: 7,569 with at least one DIRECT line and 7,629 with at least one RESELLER line, across 1,220 app-ads.txt files, as of 13 October 2026 (recounted daily).

What is the certification authority ID for Unity Ads?

90% of the app-ads.txt lines naming unity3d.com carry "96cabb5fbdde37a7" in the fourth field. The field is optional; the IAB Tech Lab ads.txt 1.1 specification says identifiers in sellers.json supersede it, so a missing or different value does not make a line invalid.

Why do unity3d.com lines fail verification?

Of 1,701 lines naming unity3d.com, 1,300 contradict its sellers.json. The most common case is "RESELLER but publisher", on 1,034 lines. If the account is yours, declare it DIRECT. If a partner holds it, ask Unity Ads why the account is listed as PUBLISHER.

Not sure whether your line should say DIRECT or RESELLER? DIRECT vs RESELLER in app-ads.txt

Sources: the public app-ads.txt files of tracked apps and the sellers.json of unity3d.com. Something wrong? Tell us.