Ad system
undertone.com
Most of the 143,855 apps that declare undertone.com reach it through a reseller: 100% have a RESELLER line, 3.9% a DIRECT one (21,059 files, 16,264 of them through unity.com's account). Of 40,769 lines checked against its sellers.json (139 sellers), 66% match, 15% name an unlisted account and 18% declare the wrong seller type.
- Apps declaring it
- 143,855
- Sellers in sellers.json
- 139
- Lines verified
- 66%
- Lines with errors
- 13,414
- Avg. supply path score
- 51.1 / 100
5,626 DIRECT · 143,433 RESELLER
0% confidential
27,021 of 40,893 checked lines
40,893 lines in total
141,660 apps scored
App counts, the sellers.json breakdown and the directory ranking are as of , recomputed daily (the same numbers as the directory). Line counts are recounted every 10 minutes. sellers.json last read 13 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).
How to add undertone.com to app-ads.txt
One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.
undertone.com, YOUR_ACCOUNT_ID, DIRECT
undertone.com, YOUR_ACCOUNT_ID, RESELLER
- Field 1:
undertone.com, the domain undertone.com uses in app-ads.txt. - Field 2: your account ID with undertone.com. It must equal the
seller_idin undertone.com's sellers.json. - Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
- Field 4 (optional): a certification authority ID. Most lines naming undertone.com carry none, or different ones, so we do not suggest one.
sellers.json at a glance
- Status
- Published
- Sellers listed
- 139
- Confidential
- 0 (0%)
- Passthrough
- 0
- Removed, last 30 days
- 0
- Last read
- Oct 13, 2026
- PUBLISHER110
- INTERMEDIARY21
- BOTH8
Cross-check of lines naming undertone.com
- Verified 27,021
- Seller ID not found 6,173
- DIRECT but intermediary 16
- RESELLER but publisher 7,225
- Seller type BOTH 458
- Confidential seller 0
- No sellers.json 0
- Unchecked 0
Every line naming undertone.com is looked up in its sellers.json. What each status means
Common errors with undertone.com lines
-
RESELLER but publisher
7,225 lines
If the account is yours, declare it DIRECT. If a partner holds it, ask undertone.com why the account is listed as PUBLISHER.
-
Seller ID not found
6,173 lines
Ask undertone.com for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
-
Seller type BOTH
458 lines
The account is listed as BOTH, so sellers.json alone cannot tell a buyer which relationship applies. Nothing to fix on your side; buyers usually look at the seller's domain.
-
DIRECT but intermediary
16 lines
If a partner holds this account and resells your inventory, the line should say RESELLER. If the account is yours, ask undertone.com to list it as PUBLISHER.
Intermediaries most declared as RESELLER
Accounts on undertone.com that its sellers.json lists as INTERMEDIARY or BOTH, by the number of app-ads.txt files declaring them. Confidential sellers are left out.
| Seller domain | Type | Files |
|---|---|---|
| unity.com | INTERMEDIARY | 16,264 |
| fyber.com | INTERMEDIARY | 8,628 |
| sendtonews.com | INTERMEDIARY | 593 |
| unrulymedia.com | INTERMEDIARY | 474 |
| hcodemedia.com | BOTH | 106 |
| nextmillennium.io | INTERMEDIARY | 88 |
| nglcollective.com | BOTH | 45 |
Apps that declare undertone.com
| App | Store | Relationship | Status |
|---|---|---|---|
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live |
Questions about undertone.com
Does undertone.com publish a sellers.json?
Yes. Its file at https://undertone.com/sellers.json listed 139 sellers when we last read it on 13 October 2026: 110 publishers, 21 intermediaries and 8 listed as both; 0% are confidential.
How many apps declare undertone.com in app-ads.txt?
143,855 apps in Stoqlab's data (delisted apps included) declare undertone.com: 5,626 with at least one DIRECT line and 143,433 with at least one RESELLER line, across 21,059 app-ads.txt files, as of 14 October 2026 (recounted daily).
Why do undertone.com lines fail verification?
Of 40,893 lines naming undertone.com, 13,414 contradict its sellers.json. The most common case is "RESELLER but publisher", on 7,225 lines. If the account is yours, declare it DIRECT. If a partner holds it, ask undertone.com why the account is listed as PUBLISHER.
Not sure whether your line should say DIRECT or RESELLER? DIRECT vs RESELLER in app-ads.txt
Sources: the public app-ads.txt files of tracked apps and the sellers.json of undertone.com. Something wrong? Tell us.