SSP
TripleLift
triplelift.com
TripleLift is a sell-side platform known for native and CTV formats.
Most of the 190,265 apps that declare triplelift.com reach it through a reseller: 98% have a RESELLER line, 29% a DIRECT one (30,575 files, 20,678 of them through thebrave.io's account). Of 704,745 lines checked against its sellers.json (7,961 sellers), 77% match, 9.5% name an unlisted account and 9.8% declare the wrong seller type. 97% of the lines carry the certification ID 6c33edb13117fd86.
- Apps declaring it
- 190,265
- Sellers in sellers.json
- 7,961
- Lines verified
- 77%
- Lines with errors
- 139,248
- Avg. supply path score
- 51.8 / 100
55,808 DIRECT · 187,078 RESELLER
0% confidential
552,460 of 721,098 checked lines
721,098 lines in total
194,936 apps scored
App counts, the sellers.json breakdown and the directory ranking are as of , recomputed daily (the same numbers as the directory). Line counts are recounted every 10 minutes. sellers.json last read 14 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).
How to add TripleLift to app-ads.txt
One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.
triplelift.com, YOUR_ACCOUNT_ID, DIRECT, 6c33edb13117fd86
triplelift.com, YOUR_ACCOUNT_ID, RESELLER, 6c33edb13117fd86- Field 1:
triplelift.com, the domain TripleLift uses in app-ads.txt. - Field 2: your account ID with TripleLift. It must equal the
seller_idin TripleLift's sellers.json. - Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
- Field 4 (optional):
6c33edb13117fd86, the certification authority ID on 97% of the lines naming triplelift.com.
sellers.json at a glance
- Status
- Published
- Sellers listed
- 7,961
- Confidential
- 0 (0%)
- Passthrough
- 0
- Removed, last 30 days
- 0
- Last read
- Oct 14, 2026
- PUBLISHER3,817
- INTERMEDIARY4,068
- BOTH76
Cross-check of lines naming triplelift.com
- Verified 552,460
- Seller ID not found 68,628
- DIRECT but intermediary 12,451
- RESELLER but publisher 58,169
- Seller type BOTH 29,390
- Confidential seller 0
- No sellers.json 0
- Unchecked 0
Every line naming triplelift.com is looked up in its sellers.json. What each status means
Common errors with triplelift.com lines
-
Seller ID not found
68,628 lines
Ask TripleLift for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
-
RESELLER but publisher
58,169 lines
If the account is yours, declare it DIRECT. If a partner holds it, ask TripleLift why the account is listed as PUBLISHER.
-
Seller type BOTH
29,390 lines
The account is listed as BOTH, so sellers.json alone cannot tell a buyer which relationship applies. Nothing to fix on your side; buyers usually look at the seller's domain.
-
DIRECT but intermediary
12,451 lines
If a partner holds this account and resells your inventory, the line should say RESELLER. If the account is yours, ask TripleLift to list it as PUBLISHER.
Intermediaries most declared as RESELLER
Accounts on triplelift.com that its sellers.json lists as INTERMEDIARY or BOTH, by the number of app-ads.txt files declaring them. Confidential sellers are left out.
| Seller domain | Type | Files |
|---|---|---|
| thebrave.io | INTERMEDIARY | 20,678 |
| loopme.com | INTERMEDIARY | 20,115 |
| opera.com | INTERMEDIARY | 18,887 |
| unity3d.com | INTERMEDIARY | 16,201 |
| start.io | INTERMEDIARY | 15,286 |
| bidmachine.io | INTERMEDIARY | 15,076 |
| blueseasx.com | INTERMEDIARY | 14,519 |
| azberry.com | INTERMEDIARY | 14,324 |
Apps that declare triplelift.com
| App | Store | Relationship | Status |
|---|---|---|---|
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| iOS | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| iOS | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live |
Questions about TripleLift
Does TripleLift publish a sellers.json?
Yes. Its file at https://cdn.3lift.com/sellers.json listed 7,961 sellers when we last read it on 14 October 2026: 3,817 publishers, 4,068 intermediaries and 76 listed as both; 0% are confidential.
How many apps declare TripleLift in app-ads.txt?
190,265 apps in Stoqlab's data (delisted apps included) declare triplelift.com: 55,808 with at least one DIRECT line and 187,078 with at least one RESELLER line, across 30,575 app-ads.txt files, as of 14 October 2026 (recounted daily).
What is the certification authority ID for TripleLift?
97% of the app-ads.txt lines naming triplelift.com carry "6c33edb13117fd86" in the fourth field. The field is optional; the IAB Tech Lab ads.txt 1.1 specification says identifiers in sellers.json supersede it, so a missing or different value does not make a line invalid.
Why do triplelift.com lines fail verification?
Of 721,098 lines naming triplelift.com, 139,248 contradict its sellers.json. The most common case is "Seller ID not found", on 68,628 lines. Ask TripleLift for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
Not sure whether your line should say DIRECT or RESELLER? DIRECT vs RESELLER in app-ads.txt
Sources: the public app-ads.txt files of tracked apps and the sellers.json of triplelift.com. Something wrong? Tell us.