SSP
TripleLift
triplelift.com
TripleLift is a sell-side platform known for native and CTV formats.
Most of the 178,420 apps that declare triplelift.com reach it through a reseller: 98% have a RESELLER line, 30% a DIRECT one (28,873 files, 19,441 of them through thebrave.io's account). Of 666,479 lines checked against its sellers.json (7,961 sellers), 77% match, 9.5% name an unlisted account and 9.8% declare the wrong seller type. 97% of the lines carry the certification ID 6c33edb13117fd86.
- Apps declaring it
- 178,420
- Sellers in sellers.json
- 7,961
- Lines verified
- 77%
- Lines with errors
- 136,023
- Avg. supply path score
- 51.7 / 100
53,047 DIRECT · 175,379 RESELLER
0% confidential
539,247 of 703,960 checked lines
703,960 lines in total
187,037 apps scored
App counts, the sellers.json breakdown and the directory ranking are as of , recomputed daily (the same numbers as the directory). Line counts are recounted every 10 minutes. sellers.json last read 13 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).
How to add TripleLift to app-ads.txt
One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.
triplelift.com, YOUR_ACCOUNT_ID, DIRECT, 6c33edb13117fd86
triplelift.com, YOUR_ACCOUNT_ID, RESELLER, 6c33edb13117fd86- Field 1:
triplelift.com, the domain TripleLift uses in app-ads.txt. - Field 2: your account ID with TripleLift. It must equal the
seller_idin TripleLift's sellers.json. - Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
- Field 4 (optional):
6c33edb13117fd86, the certification authority ID on 97% of the lines naming triplelift.com.
sellers.json at a glance
- Status
- Published
- Sellers listed
- 7,961
- Confidential
- 0 (0%)
- Passthrough
- 0
- Removed, last 30 days
- 0
- Last read
- Oct 13, 2026
- PUBLISHER3,817
- INTERMEDIARY4,068
- BOTH76
Cross-check of lines naming triplelift.com
- Verified 539,247
- Seller ID not found 66,958
- DIRECT but intermediary 12,263
- RESELLER but publisher 56,802
- Seller type BOTH 28,690
- Confidential seller 0
- No sellers.json 0
- Unchecked 0
Every line naming triplelift.com is looked up in its sellers.json. What each status means
Common errors with triplelift.com lines
-
Seller ID not found
66,958 lines
Ask TripleLift for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
-
RESELLER but publisher
56,802 lines
If the account is yours, declare it DIRECT. If a partner holds it, ask TripleLift why the account is listed as PUBLISHER.
-
Seller type BOTH
28,690 lines
The account is listed as BOTH, so sellers.json alone cannot tell a buyer which relationship applies. Nothing to fix on your side; buyers usually look at the seller's domain.
-
DIRECT but intermediary
12,263 lines
If a partner holds this account and resells your inventory, the line should say RESELLER. If the account is yours, ask TripleLift to list it as PUBLISHER.
Intermediaries most declared as RESELLER
Accounts on triplelift.com that its sellers.json lists as INTERMEDIARY or BOTH, by the number of app-ads.txt files declaring them. Confidential sellers are left out.
| Seller domain | Type | Files |
|---|---|---|
| thebrave.io | INTERMEDIARY | 19,441 |
| loopme.com | INTERMEDIARY | 18,967 |
| opera.com | INTERMEDIARY | 17,754 |
| unity3d.com | INTERMEDIARY | 15,339 |
| start.io | INTERMEDIARY | 14,339 |
| bidmachine.io | INTERMEDIARY | 14,193 |
| blueseasx.com | INTERMEDIARY | 13,616 |
| azberry.com | INTERMEDIARY | 13,446 |
Apps that declare triplelift.com
| App | Store | Relationship | Status |
|---|---|---|---|
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live |
Questions about TripleLift
Does TripleLift publish a sellers.json?
Yes. Its file at https://cdn.3lift.com/sellers.json listed 7,961 sellers when we last read it on 13 October 2026: 3,817 publishers, 4,068 intermediaries and 76 listed as both; 0% are confidential.
How many apps declare TripleLift in app-ads.txt?
178,420 apps in Stoqlab's data (delisted apps included) declare triplelift.com: 53,047 with at least one DIRECT line and 175,379 with at least one RESELLER line, across 28,873 app-ads.txt files, as of 13 October 2026 (recounted daily).
What is the certification authority ID for TripleLift?
97% of the app-ads.txt lines naming triplelift.com carry "6c33edb13117fd86" in the fourth field. The field is optional; the IAB Tech Lab ads.txt 1.1 specification says identifiers in sellers.json supersede it, so a missing or different value does not make a line invalid.
Why do triplelift.com lines fail verification?
Of 703,960 lines naming triplelift.com, 136,023 contradict its sellers.json. The most common case is "Seller ID not found", on 66,958 lines. Ask TripleLift for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
Not sure whether your line should say DIRECT or RESELLER? DIRECT vs RESELLER in app-ads.txt
Sources: the public app-ads.txt files of tracked apps and the sellers.json of triplelift.com. Something wrong? Tell us.