Ad system
theimpact.digital
theimpact.digital is the domain an ad system uses in app-ads.txt and ads.txt files. 31,151 apps in our data declare it. Its sellers.json lists 85 sellers.
- Apps declaring it
- 31,151
- Sellers in sellers.json
- 85
- Lines verified
- 14%
- Lines with errors
- 8,736
- Avg. supply path score
- 50.1 / 100
8,660 DIRECT · 27,529 RESELLER
0% confidential
1,437 of 10,173 checked lines
10,173 lines in total
30,113 apps scored
Apps and lines are recounted every 10 minutes. The sellers.json breakdown and the directory ranking are as of , recomputed daily. sellers.json last read 10 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).
How to add theimpact.digital to app-ads.txt
One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.
theimpact.digital, YOUR_ACCOUNT_ID, DIRECT
theimpact.digital, YOUR_ACCOUNT_ID, RESELLER- Field 1:
theimpact.digital, the domain theimpact.digital uses in app-ads.txt. - Field 2: your account ID with theimpact.digital. It must equal the
seller_idin theimpact.digital's sellers.json. - Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
- Field 4 (optional): a certification authority ID. Most lines naming theimpact.digital carry none, or different ones, so we do not suggest one.
sellers.json at a glance
- Status
- Published
- Sellers listed
- 85
- Confidential
- 0 (0%)
- Passthrough
- 0
- Removed, last 30 days
- 0
- Last read
- Oct 10, 2026
- PUBLISHER73
- INTERMEDIARY12
- BOTH0
Cross-check of lines naming theimpact.digital
- Verified 1,437
- Seller ID not found 1
- DIRECT but intermediary 0
- RESELLER but publisher 8,735
- Seller type BOTH 0
- Confidential seller 0
- No sellers.json 0
- Unchecked 0
Every line naming theimpact.digital is looked up in its sellers.json. What each status means
Common errors with theimpact.digital lines
-
RESELLER but publisher
8,735 lines
If the account is yours, declare it DIRECT. If a partner holds it, ask theimpact.digital why the account is listed as PUBLISHER.
-
Seller ID not found
1 line
Ask theimpact.digital for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
Intermediaries most declared as RESELLER
Accounts on theimpact.digital that its sellers.json lists as INTERMEDIARY or BOTH, by the number of app-ads.txt files declaring them. Confidential sellers are left out.
| Seller domain | Type | Files |
|---|---|---|
| smaato.com | INTERMEDIARY | 463 |
| pubnative.net | INTERMEDIARY | 379 |
| inmobi.com | INTERMEDIARY | 30 |
| loopme.com | INTERMEDIARY | 30 |
Apps that declare theimpact.digital
| App | Store | Relationship | Status |
|---|---|---|---|
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live |
Questions about theimpact.digital
How do I add theimpact.digital to app-ads.txt?
Add one line for each account theimpact.digital gives you: "theimpact.digital, YOUR_ACCOUNT_ID, DIRECT". Use DIRECT when you hold the account yourself and RESELLER when a partner holds it and sells your inventory through theimpact.digital. The account ID must be the seller_id theimpact.digital lists for you in its sellers.json; theimpact.digital will give it to you. Put the file at the root of the domain named as your developer website in the App Store and Google Play listings.
Does theimpact.digital publish a sellers.json?
Yes. Its file at https://theimpact.digital/sellers.json listed 85 sellers when we last read it on 10 October 2026: 73 publishers, 12 intermediaries and 0 listed as both; 0% are confidential.
How many apps declare theimpact.digital in app-ads.txt?
31,151 apps in Stoqlab's data (delisted apps included) declare theimpact.digital: 8,660 with at least one DIRECT line and 27,529 with at least one RESELLER line, across 2,774 app-ads.txt files. Counts are recomputed daily.
Why do theimpact.digital lines fail verification?
Of 10,173 lines naming theimpact.digital, 8,736 contradict its sellers.json. The most common case is "RESELLER but publisher" (8,735 lines): If the account is yours, declare it DIRECT. If a partner holds it, ask theimpact.digital why the account is listed as PUBLISHER.
What is the difference between DIRECT and RESELLER?
DIRECT means the publisher owns the account; RESELLER means an intermediary sells the inventory on the publisher's behalf. DIRECT lines should match a PUBLISHER entry in the network's sellers.json, RESELLER lines an INTERMEDIARY entry.
Sources: the public app-ads.txt files of tracked apps and the sellers.json of theimpact.digital. Something wrong? Tell us.