Ad system
theimpact.digital
Most of the 36,379 apps that declare theimpact.digital reach it through a reseller: 87% have a RESELLER line, 29% a DIRECT one (3,592 files, 667 of them through Smaato's account). Of 12,879 lines checked against its sellers.json (85 sellers), 15% match, 0% name an unlisted account and 86% declare the wrong seller type.
- Apps declaring it
- 36,379
- Sellers in sellers.json
- 85
- Lines verified
- 15%
- Lines with errors
- 11,067
- Avg. supply path score
- 50.3 / 100
10,706 DIRECT · 31,646 RESELLER
0% confidential
1,898 of 12,965 checked lines
12,965 lines in total
35,907 apps scored
App counts, the sellers.json breakdown and the directory ranking are as of , recomputed daily (the same numbers as the directory). Line counts are recounted every 10 minutes. sellers.json last read 14 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).
How to add theimpact.digital to app-ads.txt
One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.
theimpact.digital, YOUR_ACCOUNT_ID, DIRECT
theimpact.digital, YOUR_ACCOUNT_ID, RESELLER
- Field 1:
theimpact.digital, the domain theimpact.digital uses in app-ads.txt. - Field 2: your account ID with theimpact.digital. It must equal the
seller_idin theimpact.digital's sellers.json. - Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
- Field 4 (optional): a certification authority ID. Most lines naming theimpact.digital carry none, or different ones, so we do not suggest one.
sellers.json at a glance
- Status
- Published
- Sellers listed
- 85
- Confidential
- 0 (0%)
- Passthrough
- 0
- Removed, last 30 days
- 0
- Last read
- Oct 14, 2026
- PUBLISHER73
- INTERMEDIARY12
- BOTH0
Cross-check of lines naming theimpact.digital
- Verified 1,898
- Seller ID not found 1
- DIRECT but intermediary 0
- RESELLER but publisher 11,066
- Seller type BOTH 0
- Confidential seller 0
- No sellers.json 0
- Unchecked 0
Every line naming theimpact.digital is looked up in its sellers.json. What each status means
Common errors with theimpact.digital lines
-
RESELLER but publisher
11,066 lines
If the account is yours, declare it DIRECT. If a partner holds it, ask theimpact.digital why the account is listed as PUBLISHER.
-
Seller ID not found
1 line
Ask theimpact.digital for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
Intermediaries most declared as RESELLER
Accounts on theimpact.digital that its sellers.json lists as INTERMEDIARY or BOTH, by the number of app-ads.txt files declaring them. Confidential sellers are left out.
| Seller domain | Type | Files |
|---|---|---|
| smaato.com | INTERMEDIARY | 667 |
| pubnative.net | INTERMEDIARY | 499 |
| inmobi.com | INTERMEDIARY | 36 |
| loopme.com | INTERMEDIARY | 36 |
Apps that declare theimpact.digital
| App | Store | Relationship | Status |
|---|---|---|---|
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| iOS | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| iOS | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| iOS | RESELLER | Live | |
| iOS | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live |
Questions about theimpact.digital
Does theimpact.digital publish a sellers.json?
Yes. Its file at https://theimpact.digital/sellers.json listed 85 sellers when we last read it on 14 October 2026: 73 publishers, 12 intermediaries and 0 listed as both; 0% are confidential.
How many apps declare theimpact.digital in app-ads.txt?
36,379 apps in Stoqlab's data (delisted apps included) declare theimpact.digital: 10,706 with at least one DIRECT line and 31,646 with at least one RESELLER line, across 3,592 app-ads.txt files, as of 14 October 2026 (recounted daily).
Why do theimpact.digital lines fail verification?
Of 12,965 lines naming theimpact.digital, 11,067 contradict its sellers.json. The most common case is "RESELLER but publisher", on 11,066 lines. If the account is yours, declare it DIRECT. If a partner holds it, ask theimpact.digital why the account is listed as PUBLISHER.
Not sure whether your line should say DIRECT or RESELLER? DIRECT vs RESELLER in app-ads.txt
Sources: the public app-ads.txt files of tracked apps and the sellers.json of theimpact.digital. Something wrong? Tell us.