Ad system
outbrain.com
Most of the 158,334 apps that declare outbrain.com reach it through a reseller: 99% have a RESELLER line, 13% a DIRECT one (23,303 files, 4,241 of them through nsightvideo.com's account). 93% of the 120,688 lines checked name an account its sellers.json (2,915 sellers) does not list.
- Apps declaring it
- 158,334
- Sellers in sellers.json
- 2,915
- Lines verified
- 3%
- Lines with errors
- 118,463
- Avg. supply path score
- 51.0 / 100
21,106 DIRECT · 156,525 RESELLER
0% confidential
3,845 of 127,157 checked lines
127,157 lines in total
165,730 apps scored
App counts, the sellers.json breakdown and the directory ranking are as of , recomputed daily (the same numbers as the directory). Line counts are recounted every 10 minutes. sellers.json last read 13 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).
How to add outbrain.com to app-ads.txt
One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.
outbrain.com, YOUR_ACCOUNT_ID, DIRECT
outbrain.com, YOUR_ACCOUNT_ID, RESELLER
- Field 1:
outbrain.com, the domain outbrain.com uses in app-ads.txt. - Field 2: your account ID with outbrain.com. It must equal the
seller_idin outbrain.com's sellers.json. - Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
- Field 4 (optional): a certification authority ID. Most lines naming outbrain.com carry none, or different ones, so we do not suggest one.
sellers.json at a glance
- Status
- Published
- Sellers listed
- 2,915
- Confidential
- 0 (0%)
- Passthrough
- 0
- Removed, last 30 days
- 0
- Last read
- Oct 13, 2026
- PUBLISHER2,778
- INTERMEDIARY93
- BOTH44
Cross-check of lines naming outbrain.com
- Verified 3,845
- Seller ID not found 118,298
- DIRECT but intermediary 77
- RESELLER but publisher 88
- Seller type BOTH 4,849
- Confidential seller 0
- No sellers.json 0
- Unchecked 0
Every line naming outbrain.com is looked up in its sellers.json. What each status means
Common errors with outbrain.com lines
-
Seller ID not found
118,298 lines
Ask outbrain.com for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
-
Seller type BOTH
4,849 lines
The account is listed as BOTH, so sellers.json alone cannot tell a buyer which relationship applies. Nothing to fix on your side; buyers usually look at the seller's domain.
-
RESELLER but publisher
88 lines
If the account is yours, declare it DIRECT. If a partner holds it, ask outbrain.com why the account is listed as PUBLISHER.
-
DIRECT but intermediary
77 lines
If a partner holds this account and resells your inventory, the line should say RESELLER. If the account is yours, ask outbrain.com to list it as PUBLISHER.
Intermediaries most declared as RESELLER
Accounts on outbrain.com that its sellers.json lists as INTERMEDIARY or BOTH, by the number of app-ads.txt files declaring them. Confidential sellers are left out.
| Seller domain | Type | Files |
|---|---|---|
| nsightvideo.com | BOTH | 4,241 |
| microsoft.com | BOTH | 127 |
Apps that declare outbrain.com
| App | Store | Relationship | Status |
|---|---|---|---|
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live |
Questions about outbrain.com
Does outbrain.com publish a sellers.json?
Yes. Its file at https://www.outbrain.com/sellers.json listed 2,915 sellers when we last read it on 13 October 2026: 2,778 publishers, 93 intermediaries and 44 listed as both; 0% are confidential.
How many apps declare outbrain.com in app-ads.txt?
158,334 apps in Stoqlab's data (delisted apps included) declare outbrain.com: 21,106 with at least one DIRECT line and 156,525 with at least one RESELLER line, across 23,303 app-ads.txt files, as of 13 October 2026 (recounted daily).
Why do outbrain.com lines fail verification?
Of 127,157 lines naming outbrain.com, 118,463 contradict its sellers.json. The most common case is "Seller ID not found", on 118,298 lines. Ask outbrain.com for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
Not sure whether your line should say DIRECT or RESELLER? DIRECT vs RESELLER in app-ads.txt
Sources: the public app-ads.txt files of tracked apps and the sellers.json of outbrain.com. Something wrong? Tell us.