Ad system

outbrain.com

Most of the 158,334 apps that declare outbrain.com reach it through a reseller: 99% have a RESELLER line, 13% a DIRECT one (23,303 files, 4,241 of them through nsightvideo.com's account). 93% of the 120,688 lines checked name an account its sellers.json (2,915 sellers) does not list.

Apps declaring it
158,334

21,106 DIRECT · 156,525 RESELLER

Sellers in sellers.json
2,915

0% confidential

Lines verified
3%

3,845 of 127,157 checked lines

Lines with errors
118,463

127,157 lines in total

Avg. supply path score
51.0 / 100

165,730 apps scored

App counts, the sellers.json breakdown and the directory ranking are as of , recomputed daily (the same numbers as the directory). Line counts are recounted every 10 minutes. sellers.json last read 13 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).

How to add outbrain.com to app-ads.txt

One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.

outbrain.com, YOUR_ACCOUNT_ID, DIRECT
outbrain.com, YOUR_ACCOUNT_ID, RESELLER
  • Field 1: outbrain.com, the domain outbrain.com uses in app-ads.txt.
  • Field 2: your account ID with outbrain.com. It must equal the seller_id in outbrain.com's sellers.json.
  • Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
  • Field 4 (optional): a certification authority ID. Most lines naming outbrain.com carry none, or different ones, so we do not suggest one.

sellers.json at a glance

Status
Published
Sellers listed
2,915
Confidential
0 (0%)
Passthrough
0
Removed, last 30 days
0
Last read
Oct 13, 2026
  • PUBLISHER2,778
  • INTERMEDIARY93
  • BOTH44

Cross-check of lines naming outbrain.com

  • Verified 3,845
  • Seller ID not found 118,298
  • DIRECT but intermediary 77
  • RESELLER but publisher 88
  • Seller type BOTH 4,849
  • Confidential seller 0
  • No sellers.json 0
  • Unchecked 0

Every line naming outbrain.com is looked up in its sellers.json. What each status means

Common errors with outbrain.com lines

  • Seller ID not found 118,298 lines

    Ask outbrain.com for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.

  • Seller type BOTH 4,849 lines

    The account is listed as BOTH, so sellers.json alone cannot tell a buyer which relationship applies. Nothing to fix on your side; buyers usually look at the seller's domain.

  • RESELLER but publisher 88 lines

    If the account is yours, declare it DIRECT. If a partner holds it, ask outbrain.com why the account is listed as PUBLISHER.

  • DIRECT but intermediary 77 lines

    If a partner holds this account and resells your inventory, the line should say RESELLER. If the account is yours, ask outbrain.com to list it as PUBLISHER.

Common app-ads.txt errors and how to fix them

Intermediaries most declared as RESELLER

Accounts on outbrain.com that its sellers.json lists as INTERMEDIARY or BOTH, by the number of app-ads.txt files declaring them. Confidential sellers are left out.

Seller domainTypeFiles
nsightvideo.com BOTH 4,241
microsoft.com BOTH 127

Apps that declare outbrain.com

AppStoreRelationshipStatus
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android DIRECT + RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android DIRECT + RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android DIRECT Live
Android RESELLER Live

Questions about outbrain.com

Does outbrain.com publish a sellers.json?

Yes. Its file at https://www.outbrain.com/sellers.json listed 2,915 sellers when we last read it on 13 October 2026: 2,778 publishers, 93 intermediaries and 44 listed as both; 0% are confidential.

How many apps declare outbrain.com in app-ads.txt?

158,334 apps in Stoqlab's data (delisted apps included) declare outbrain.com: 21,106 with at least one DIRECT line and 156,525 with at least one RESELLER line, across 23,303 app-ads.txt files, as of 13 October 2026 (recounted daily).

Why do outbrain.com lines fail verification?

Of 127,157 lines naming outbrain.com, 118,463 contradict its sellers.json. The most common case is "Seller ID not found", on 118,298 lines. Ask outbrain.com for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.

Not sure whether your line should say DIRECT or RESELLER? DIRECT vs RESELLER in app-ads.txt

Sources: the public app-ads.txt files of tracked apps and the sellers.json of outbrain.com. Something wrong? Tell us.