Ad system

mobupps.com

Most of the 129,029 apps that declare mobupps.com reach it through a reseller: 99% have a RESELLER line, 28% a DIRECT one (17,887 files, 14,229 of them through mobilityware.com's account). 21% of the 54,891 lines checked name an account its sellers.json (189 sellers) does not list.

Apps declaring it
129,029

35,575 DIRECT · 127,538 RESELLER

Sellers in sellers.json
189

1.1% confidential

Lines verified
67%

37,309 of 55,701 checked lines

Lines with errors
15,874

55,701 lines in total

Avg. supply path score
51.3 / 100

126,967 apps scored

App counts, the sellers.json breakdown and the directory ranking are as of , recomputed daily (the same numbers as the directory). Line counts are recounted every 10 minutes. sellers.json last read 13 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).

How to add mobupps.com to app-ads.txt

One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.

mobupps.com, YOUR_ACCOUNT_ID, DIRECT
mobupps.com, YOUR_ACCOUNT_ID, RESELLER
  • Field 1: mobupps.com, the domain mobupps.com uses in app-ads.txt.
  • Field 2: your account ID with mobupps.com. It must equal the seller_id in mobupps.com's sellers.json.
  • Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
  • Field 4 (optional): a certification authority ID. Most lines naming mobupps.com carry none, or different ones, so we do not suggest one.

sellers.json at a glance

Status
Published
Sellers listed
189
Confidential
2 (1.1%)
Passthrough
0
Removed, last 30 days
0
Last read
Oct 13, 2026
  • PUBLISHER94
  • INTERMEDIARY87
  • BOTH8

Cross-check of lines naming mobupps.com

  • Verified 37,309
  • Seller ID not found 11,605
  • DIRECT but intermediary 2,780
  • RESELLER but publisher 1,489
  • Seller type BOTH 2,518
  • Confidential seller 0
  • No sellers.json 0
  • Unchecked 0

Every line naming mobupps.com is looked up in its sellers.json. What each status means

Common errors with mobupps.com lines

  • Seller ID not found 11,605 lines

    Ask mobupps.com for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.

  • DIRECT but intermediary 2,780 lines

    If a partner holds this account and resells your inventory, the line should say RESELLER. If the account is yours, ask mobupps.com to list it as PUBLISHER.

  • Seller type BOTH 2,518 lines

    The account is listed as BOTH, so sellers.json alone cannot tell a buyer which relationship applies. Nothing to fix on your side; buyers usually look at the seller's domain.

  • RESELLER but publisher 1,489 lines

    If the account is yours, declare it DIRECT. If a partner holds it, ask mobupps.com why the account is listed as PUBLISHER.

Common app-ads.txt errors and how to fix them

Intermediaries most declared as RESELLER

Accounts on mobupps.com that its sellers.json lists as INTERMEDIARY or BOTH, by the number of app-ads.txt files declaring them. Confidential sellers are left out.

Seller domainTypeFiles
mobilityware.com INTERMEDIARY 14,229
display.io INTERMEDIARY 6,291
inmobi.com INTERMEDIARY 5,231
bidmachine.io INTERMEDIARY 2,712
loyal.app BOTH 2,465
pubnative.net INTERMEDIARY 2,037
omnifytv.com INTERMEDIARY 987
iqzone.com INTERMEDIARY 894

Apps that declare mobupps.com

AppStoreRelationshipStatus
Android DIRECT + RESELLER Live
Android DIRECT + RESELLER Live
Android DIRECT + RESELLER Live
iOS RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android DIRECT + RESELLER Live
Android RESELLER Live
Android DIRECT + RESELLER Live
Android DIRECT + RESELLER Live
Android RESELLER Live
Android DIRECT + RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android DIRECT + RESELLER Live
Android RESELLER Live
Android DIRECT + RESELLER Live
Android DIRECT + RESELLER Live
Android RESELLER Live

Questions about mobupps.com

Does mobupps.com publish a sellers.json?

Yes. Its file at https://mobupps.com/sellers.json listed 189 sellers when we last read it on 13 October 2026: 94 publishers, 87 intermediaries and 8 listed as both; 1.1% are confidential.

How many apps declare mobupps.com in app-ads.txt?

129,029 apps in Stoqlab's data (delisted apps included) declare mobupps.com: 35,575 with at least one DIRECT line and 127,538 with at least one RESELLER line, across 17,887 app-ads.txt files, as of 14 October 2026 (recounted daily).

Why do mobupps.com lines fail verification?

Of 55,701 lines naming mobupps.com, 15,874 contradict its sellers.json. The most common case is "Seller ID not found", on 11,605 lines. Ask mobupps.com for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.

Not sure whether your line should say DIRECT or RESELLER? DIRECT vs RESELLER in app-ads.txt

Sources: the public app-ads.txt files of tracked apps and the sellers.json of mobupps.com. Something wrong? Tell us.