Ad system
mobupps.com
Most of the 121,378 apps that declare mobupps.com reach it through a reseller: 99% have a RESELLER line, 28% a DIRECT one (16,814 files, 13,391 of them through mobilityware.com's account). 21% of the 51,971 lines checked name an account its sellers.json (189 sellers) does not list.
- Apps declaring it
- 121,378
- Sellers in sellers.json
- 189
- Lines verified
- 67%
- Lines with errors
- 15,626
- Avg. supply path score
- 51.3 / 100
33,893 DIRECT · 119,996 RESELLER
1.1% confidential
36,729 of 54,852 checked lines
54,852 lines in total
126,967 apps scored
App counts, the sellers.json breakdown and the directory ranking are as of , recomputed daily (the same numbers as the directory). Line counts are recounted every 10 minutes. sellers.json last read 13 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).
How to add mobupps.com to app-ads.txt
One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.
mobupps.com, YOUR_ACCOUNT_ID, DIRECT
mobupps.com, YOUR_ACCOUNT_ID, RESELLER
- Field 1:
mobupps.com, the domain mobupps.com uses in app-ads.txt. - Field 2: your account ID with mobupps.com. It must equal the
seller_idin mobupps.com's sellers.json. - Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
- Field 4 (optional): a certification authority ID. Most lines naming mobupps.com carry none, or different ones, so we do not suggest one.
sellers.json at a glance
- Status
- Published
- Sellers listed
- 189
- Confidential
- 2 (1.1%)
- Passthrough
- 0
- Removed, last 30 days
- 0
- Last read
- Oct 13, 2026
- PUBLISHER94
- INTERMEDIARY87
- BOTH8
Cross-check of lines naming mobupps.com
- Verified 36,729
- Seller ID not found 11,417
- DIRECT but intermediary 2,746
- RESELLER but publisher 1,463
- Seller type BOTH 2,497
- Confidential seller 0
- No sellers.json 0
- Unchecked 0
Every line naming mobupps.com is looked up in its sellers.json. What each status means
Common errors with mobupps.com lines
-
Seller ID not found
11,417 lines
Ask mobupps.com for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
-
DIRECT but intermediary
2,746 lines
If a partner holds this account and resells your inventory, the line should say RESELLER. If the account is yours, ask mobupps.com to list it as PUBLISHER.
-
Seller type BOTH
2,497 lines
The account is listed as BOTH, so sellers.json alone cannot tell a buyer which relationship applies. Nothing to fix on your side; buyers usually look at the seller's domain.
-
RESELLER but publisher
1,463 lines
If the account is yours, declare it DIRECT. If a partner holds it, ask mobupps.com why the account is listed as PUBLISHER.
Intermediaries most declared as RESELLER
Accounts on mobupps.com that its sellers.json lists as INTERMEDIARY or BOTH, by the number of app-ads.txt files declaring them. Confidential sellers are left out.
| Seller domain | Type | Files |
|---|---|---|
| mobilityware.com | INTERMEDIARY | 13,391 |
| display.io | INTERMEDIARY | 5,896 |
| inmobi.com | INTERMEDIARY | 4,939 |
| bidmachine.io | INTERMEDIARY | 2,585 |
| loyal.app | BOTH | 2,376 |
| pubnative.net | INTERMEDIARY | 1,951 |
| omnifytv.com | INTERMEDIARY | 932 |
| iqzone.com | INTERMEDIARY | 854 |
Apps that declare mobupps.com
| App | Store | Relationship | Status |
|---|---|---|---|
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live |
Questions about mobupps.com
Does mobupps.com publish a sellers.json?
Yes. Its file at https://mobupps.com/sellers.json listed 189 sellers when we last read it on 13 October 2026: 94 publishers, 87 intermediaries and 8 listed as both; 1.1% are confidential.
How many apps declare mobupps.com in app-ads.txt?
121,378 apps in Stoqlab's data (delisted apps included) declare mobupps.com: 33,893 with at least one DIRECT line and 119,996 with at least one RESELLER line, across 16,814 app-ads.txt files, as of 13 October 2026 (recounted daily).
Why do mobupps.com lines fail verification?
Of 54,852 lines naming mobupps.com, 15,626 contradict its sellers.json. The most common case is "Seller ID not found", on 11,417 lines. Ask mobupps.com for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
Not sure whether your line should say DIRECT or RESELLER? DIRECT vs RESELLER in app-ads.txt
Sources: the public app-ads.txt files of tracked apps and the sellers.json of mobupps.com. Something wrong? Tell us.