Ad system
mobupps.com
mobupps.com is the domain an ad system uses in app-ads.txt and ads.txt files. 100,486 apps in our data declare it. Its sellers.json lists 166 sellers.
- Apps declaring it
- 100,486
- Sellers in sellers.json
- 166
- Lines verified
- 66%
- Lines with errors
- 11,965
- Avg. supply path score
- 51.2 / 100
29,526 DIRECT · 99,414 RESELLER
1.2% confidential
26,495 of 40,424 checked lines
40,424 lines in total
98,888 apps scored
Apps and lines are recounted every 10 minutes. The sellers.json breakdown and the directory ranking are as of , recomputed daily. sellers.json last read 9 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).
How to add mobupps.com to app-ads.txt
One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.
mobupps.com, YOUR_ACCOUNT_ID, DIRECT
mobupps.com, YOUR_ACCOUNT_ID, RESELLER- Field 1:
mobupps.com, the domain mobupps.com uses in app-ads.txt. - Field 2: your account ID with mobupps.com. It must equal the
seller_idin mobupps.com's sellers.json. - Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
- Field 4 (optional): a certification authority ID. Most lines naming mobupps.com carry none, or different ones, so we do not suggest one.
sellers.json at a glance
- Status
- Published
- Sellers listed
- 166
- Confidential
- 2 (1.2%)
- Passthrough
- 0
- Removed, last 30 days
- 0
- Last read
- Oct 9, 2026
- PUBLISHER76
- INTERMEDIARY83
- BOTH7
Cross-check of lines naming mobupps.com
- Verified 26,495
- Seller ID not found 8,785
- DIRECT but intermediary 2,049
- RESELLER but publisher 1,131
- Seller type BOTH 1,964
- Confidential seller 0
- No sellers.json 0
- Unchecked 0
Every line naming mobupps.com is looked up in its sellers.json. What each status means
Common errors with mobupps.com lines
-
Seller ID not found
8,785 lines
Ask mobupps.com for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
-
DIRECT but intermediary
2,049 lines
If a partner holds this account and resells your inventory, the line should say RESELLER. If the account is yours, ask mobupps.com to list it as PUBLISHER.
-
Seller type BOTH
1,964 lines
The account is listed as BOTH, so sellers.json alone cannot tell a buyer which relationship applies. Nothing to fix on your side; buyers usually look at the seller's domain.
-
RESELLER but publisher
1,131 lines
If the account is yours, declare it DIRECT. If a partner holds it, ask mobupps.com why the account is listed as PUBLISHER.
Intermediaries most declared as RESELLER
Accounts on mobupps.com that its sellers.json lists as INTERMEDIARY or BOTH, by the number of app-ads.txt files declaring them. Confidential sellers are left out.
| Seller domain | Type | Files |
|---|---|---|
| mobilityware.com | INTERMEDIARY | 9,699 |
| display.io | INTERMEDIARY | 4,374 |
| inmobi.com | INTERMEDIARY | 3,576 |
| bidmachine.io | INTERMEDIARY | 1,971 |
| loyal.app | BOTH | 1,889 |
| pubnative.net | INTERMEDIARY | 1,550 |
| omnifytv.com | INTERMEDIARY | 745 |
| iqzone.com | INTERMEDIARY | 683 |
Apps that declare mobupps.com
| App | Store | Relationship | Status |
|---|---|---|---|
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live |
Questions about mobupps.com
How do I add mobupps.com to app-ads.txt?
Add one line for each account mobupps.com gives you: "mobupps.com, YOUR_ACCOUNT_ID, DIRECT". Use DIRECT when you hold the account yourself and RESELLER when a partner holds it and sells your inventory through mobupps.com. The account ID must be the seller_id mobupps.com lists for you in its sellers.json; mobupps.com will give it to you. Put the file at the root of the domain named as your developer website in the App Store and Google Play listings.
Does mobupps.com publish a sellers.json?
Yes. Its file at https://mobupps.com/sellers.json listed 166 sellers when we last read it on 9 October 2026: 76 publishers, 83 intermediaries and 7 listed as both; 1.2% are confidential.
How many apps declare mobupps.com in app-ads.txt?
100,486 apps in Stoqlab's data (delisted apps included) declare mobupps.com: 29,526 with at least one DIRECT line and 99,414 with at least one RESELLER line, across 12,619 app-ads.txt files. Counts are recomputed daily.
Why do mobupps.com lines fail verification?
Of 40,424 lines naming mobupps.com, 11,965 contradict its sellers.json. The most common case is "Seller ID not found" (8,785 lines): Ask mobupps.com for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
What is the difference between DIRECT and RESELLER?
DIRECT means the publisher owns the account; RESELLER means an intermediary sells the inventory on the publisher's behalf. DIRECT lines should match a PUBLISHER entry in the network's sellers.json, RESELLER lines an INTERMEDIARY entry.
Sources: the public app-ads.txt files of tracked apps and the sellers.json of mobupps.com. Something wrong? Tell us.