SSP
Improve Digital
improvedigital.com
Improve Digital is a European sell-side platform, part of Azerion.
Most of the 190,436 apps that declare improvedigital.com reach it through a reseller: 100% have a RESELLER line, 32% a DIRECT one (30,973 files, 16,459 of them through LoopMe's account). Of 939,196 lines checked against its sellers.json (19,076 sellers), 61% match, 9.1% name an unlisted account and 1% declare the wrong seller type. 302 sellers left its sellers.json in the last 30 days.
- Apps declaring it
- 190,436
- Sellers in sellers.json
- 19,076
- Lines verified
- 61%
- Lines with errors
- 98,975
- Avg. supply path score
- 51.9 / 100
59,968 DIRECT · 189,974 RESELLER
0.1% confidential
603,841 of 991,252 checked lines
991,252 lines in total
199,556 apps scored
App counts, the sellers.json breakdown and the directory ranking are as of , recomputed daily (the same numbers as the directory). Line counts are recounted every 10 minutes. sellers.json last read 13 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).
How to add Improve Digital to app-ads.txt
One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.
improvedigital.com, YOUR_ACCOUNT_ID, DIRECT
improvedigital.com, YOUR_ACCOUNT_ID, RESELLER- Field 1:
improvedigital.com, the domain Improve Digital uses in app-ads.txt. - Field 2: your account ID with Improve Digital. It must equal the
seller_idin Improve Digital's sellers.json. - Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
- Field 4 (optional): a certification authority ID. Most lines naming improvedigital.com carry none, or different ones, so we do not suggest one.
sellers.json at a glance
- Status
- Published
- Sellers listed
- 19,076
- Confidential
- 13 (0.1%)
- Passthrough
- 0
- Removed, last 30 days
- 302
- Last read
- Oct 13, 2026
- PUBLISHER18,245
- INTERMEDIARY559
- BOTH272
Cross-check of lines naming improvedigital.com
- Verified 603,841
- Seller ID not found 89,509
- DIRECT but intermediary 4,797
- RESELLER but publisher 4,669
- Seller type BOTH 288,436
- Confidential seller 0
- No sellers.json 0
- Unchecked 0
Every line naming improvedigital.com is looked up in its sellers.json. What each status means
Common errors with improvedigital.com lines
-
Seller type BOTH
288,436 lines
The account is listed as BOTH, so sellers.json alone cannot tell a buyer which relationship applies. Nothing to fix on your side; buyers usually look at the seller's domain.
-
Seller ID not found
89,509 lines
Ask Improve Digital for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
-
DIRECT but intermediary
4,797 lines
If a partner holds this account and resells your inventory, the line should say RESELLER. If the account is yours, ask Improve Digital to list it as PUBLISHER.
-
RESELLER but publisher
4,669 lines
If the account is yours, declare it DIRECT. If a partner holds it, ask Improve Digital why the account is listed as PUBLISHER.
Intermediaries most declared as RESELLER
Accounts on improvedigital.com that its sellers.json lists as INTERMEDIARY or BOTH, by the number of app-ads.txt files declaring them. Confidential sellers are left out.
| Seller domain | Type | Files |
|---|---|---|
| loopme.com | BOTH | 16,459 |
| thunder-monetize.com | INTERMEDIARY | 15,563 |
| betweendigital.com | BOTH | 15,359 |
| applovin.com | INTERMEDIARY | 14,196 |
| unity.com | BOTH | 13,684 |
| bidmachine.io | BOTH | 13,568 |
| mars.media | INTERMEDIARY | 13,384 |
| unruly.co | INTERMEDIARY | 13,303 |
Apps that declare improvedigital.com
| App | Store | Relationship | Status |
|---|---|---|---|
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| iOS | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live |
Questions about Improve Digital
Does Improve Digital publish a sellers.json?
Yes. Its file at https://sellers.improvedigital.com/sellers.json listed 19,076 sellers when we last read it on 13 October 2026: 18,245 publishers, 559 intermediaries and 272 listed as both; 0.1% are confidential.
How many apps declare Improve Digital in app-ads.txt?
190,436 apps in Stoqlab's data (delisted apps included) declare improvedigital.com: 59,968 with at least one DIRECT line and 189,974 with at least one RESELLER line, across 30,973 app-ads.txt files, as of 13 October 2026 (recounted daily).
Why do improvedigital.com lines fail verification?
Of 991,252 lines naming improvedigital.com, 98,975 contradict its sellers.json. The most common case is "Seller ID not found", on 89,509 lines. Ask Improve Digital for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
Not sure whether your line should say DIRECT or RESELLER? DIRECT vs RESELLER in app-ads.txt
Sources: the public app-ads.txt files of tracked apps and the sellers.json of improvedigital.com. Something wrong? Tell us.