Ad system
exchange.loyal.app
Most of the 33,714 apps that declare exchange.loyal.app reach it through a reseller: 86% have a RESELLER line, 15% a DIRECT one (3,244 files, 2,612 of them through BidMachine's account). Of 3,512 lines checked against its sellers.json (67 sellers), 86% match, 0% name an unlisted account and 0% declare the wrong seller type.
- Apps declaring it
- 33,714
- Sellers in sellers.json
- 67
- Lines verified
- 86%
- Lines with errors
- 0
- Avg. supply path score
- 50.4 / 100
4,874 DIRECT · 28,987 RESELLER
18% confidential
3,141 of 3,665 checked lines
3,665 lines in total
34,813 apps scored
App counts, the sellers.json breakdown and the directory ranking are as of , recomputed daily (the same numbers as the directory). Line counts are recounted every 10 minutes. sellers.json last read 13 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).
How to add exchange.loyal.app to app-ads.txt
One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.
exchange.loyal.app, YOUR_ACCOUNT_ID, DIRECT
exchange.loyal.app, YOUR_ACCOUNT_ID, RESELLER
- Field 1:
exchange.loyal.app, the domain exchange.loyal.app uses in app-ads.txt. - Field 2: your account ID with exchange.loyal.app. It must equal the
seller_idin exchange.loyal.app's sellers.json. - Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
- Field 4 (optional): a certification authority ID. Most lines naming exchange.loyal.app carry none, or different ones, so we do not suggest one.
sellers.json at a glance
- Status
- Published
- Sellers listed
- 67
- Confidential
- 12 (18%)
- Passthrough
- 0
- Removed, last 30 days
- 0
- Last read
- Oct 13, 2026
- PUBLISHER30
- INTERMEDIARY29
- BOTH8
Cross-check of lines naming exchange.loyal.app
- Verified 3,141
- Seller ID not found 0
- DIRECT but intermediary 0
- RESELLER but publisher 0
- Seller type BOTH 524
- Confidential seller 0
- No sellers.json 0
- Unchecked 0
Every line naming exchange.loyal.app is looked up in its sellers.json. What each status means
Common errors with exchange.loyal.app lines
-
Seller type BOTH
524 lines
The account is listed as BOTH, so sellers.json alone cannot tell a buyer which relationship applies. Nothing to fix on your side; buyers usually look at the seller's domain.
Intermediaries most declared as RESELLER
Accounts on exchange.loyal.app that its sellers.json lists as INTERMEDIARY or BOTH, by the number of app-ads.txt files declaring them. Confidential sellers are left out.
| Seller domain | Type | Files |
|---|---|---|
| bidmachine.io | INTERMEDIARY | 2,612 |
| myfeature.tv | INTERMEDIARY | 306 |
| screencore.io | INTERMEDIARY | 22 |
| gothamads.com | INTERMEDIARY | 12 |
| admixer.com | BOTH | 9 |
| mobiquitytechnologies.com | INTERMEDIARY | 2 |
| edge226.com | INTERMEDIARY | 1 |
Apps that declare exchange.loyal.app
| App | Store | Relationship | Status |
|---|---|---|---|
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| iOS | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| iOS | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live |
Questions about exchange.loyal.app
Does exchange.loyal.app publish a sellers.json?
Yes. Its file at https://exchange.loyal.app/sellers.json listed 67 sellers when we last read it on 13 October 2026: 30 publishers, 29 intermediaries and 8 listed as both; 18% are confidential.
How many apps declare exchange.loyal.app in app-ads.txt?
33,714 apps in Stoqlab's data (delisted apps included) declare exchange.loyal.app: 4,874 with at least one DIRECT line and 28,987 with at least one RESELLER line, across 3,244 app-ads.txt files, as of 13 October 2026 (recounted daily).
Not sure whether your line should say DIRECT or RESELLER? DIRECT vs RESELLER in app-ads.txt
Sources: the public app-ads.txt files of tracked apps and the sellers.json of exchange.loyal.app. Something wrong? Tell us.