Stoqlab

Commerce media

Criteo

criteo.com

Criteo is a commerce media company; its publisher monetization products appear in ads.txt and app-ads.txt.

Most of the 162,842 apps that declare criteo.com reach it through a reseller: 99% have a RESELLER line, 38% a DIRECT one (24,543 files, 7,012 of them through thunder-monetize.com's account). 93% of the 206,381 lines checked name an account its sellers.json (1,673 sellers) does not list. 3 sellers left its sellers.json in the last 30 days.

Check an app-ads.txt Open in dashboard
Apps declaring it
162,842

62,296 DIRECT · 160,493 RESELLER

Sellers in sellers.json
1,673

0% confidential

Lines verified
0%

0 of 217,326 checked lines

Lines with errors
209,267

217,326 lines in total

Avg. supply path score
50.7 / 100

170,254 apps scored

App counts, the sellers.json breakdown and the directory ranking are as of , recomputed daily (the same numbers as the directory). Line counts are recounted every 10 minutes. sellers.json last read 13 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).

How to add Criteo to app-ads.txt

One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.

criteo.com, YOUR_ACCOUNT_ID, DIRECT, 9fac4a4a87c2a44f
criteo.com, YOUR_ACCOUNT_ID, RESELLER, 9fac4a4a87c2a44f
  • Field 1: criteo.com, the domain Criteo uses in app-ads.txt.
  • Field 2: your account ID with Criteo. It must equal the seller_id in Criteo's sellers.json.
  • Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
  • Field 4 (optional): 9fac4a4a87c2a44f, the certification authority ID on 83% of the lines naming criteo.com.

sellers.json at a glance

Status
Published
Sellers listed
1,673
Confidential
0 (0%)
Passthrough
0
Removed, last 30 days
3
Last read
Oct 13, 2026
  • PUBLISHER1,150
  • INTERMEDIARY382
  • BOTH141

Cross-check of lines naming criteo.com

  • Verified 0
  • Seller ID not found 201,838
  • DIRECT but intermediary 0
  • RESELLER but publisher 7,429
  • Seller type BOTH 8,059
  • Confidential seller 0
  • No sellers.json 0
  • Unchecked 0

Every line naming criteo.com is looked up in its sellers.json. What each status means

Common errors with criteo.com lines

  • Seller ID not found 201,838 lines

    Ask Criteo for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.

  • Seller type BOTH 8,059 lines

    The account is listed as BOTH, so sellers.json alone cannot tell a buyer which relationship applies. Nothing to fix on your side; buyers usually look at the seller's domain.

  • RESELLER but publisher 7,429 lines

    If the account is yours, declare it DIRECT. If a partner holds it, ask Criteo why the account is listed as PUBLISHER.

Common app-ads.txt errors and how to fix them

Intermediaries most declared as RESELLER

Accounts on criteo.com that its sellers.json lists as INTERMEDIARY or BOTH, by the number of app-ads.txt files declaring them. Confidential sellers are left out.

Seller domainTypeFiles
thunder-monetize.com BOTH 7,012

Apps that declare criteo.com

AppStoreRelationshipStatus
Music Player & MP3 Player Music Player & MP3 Player
 Android DIRECT + RESELLER Live
Crunchyroll: Anime Streaming Crunchyroll: Anime Streaming
 Android DIRECT + RESELLER Live
Hunter Assassin Hunter Assassin
 Android DIRECT + RESELLER Live
File Manager File Manager
 Android DIRECT + RESELLER Live
Granny Granny
 Android RESELLER Live
Getcontact Getcontact
 Android DIRECT + RESELLER Live
1945 Air Force: Plane Shooter 1945 Air Force: Plane Shooter
 Android DIRECT + RESELLER Live
Grow Empire: Rome Grow Empire: Rome
 Android DIRECT + RESELLER Live
Episode - Choose Your Story Episode - Choose Your Story
 Android DIRECT + RESELLER Live
Modern Combat 5: mobile FPS Modern Combat 5: mobile FPS
 Android DIRECT + RESELLER Live
Microsoft PowerPoint Microsoft PowerPoint
 Android RESELLER Live
Criminal Case Criminal Case
 Android RESELLER Live
ixigo Train, Bus, Metro Ticket ixigo Train, Bus, Metro Ticket
 Android DIRECT + RESELLER Live
ESPN: Live Sports & Scores ESPN: Live Sports & Scores
 iOS RESELLER Live
Agar.io Agar.io
 Android DIRECT + RESELLER Live
Instabridge: WiFi Hotspot Map Instabridge: WiFi Hotspot Map
 Android RESELLER Live
SimSimi SimSimi
 Android RESELLER Live
My Talking Tom Friends My Talking Tom Friends
 Android DIRECT + RESELLER Live
YouCam Makeup: Face Editor YouCam Makeup: Face Editor
 Android RESELLER Live
迷你世界 迷你世界
 iOS DIRECT + RESELLER Live

Questions about Criteo

Does Criteo publish a sellers.json?

Yes. Its file at https://themediagrid.com/sellers.json listed 1,673 sellers when we last read it on 13 October 2026: 1,150 publishers, 382 intermediaries and 141 listed as both; 0% are confidential.

How many apps declare Criteo in app-ads.txt?

162,842 apps in Stoqlab's data (delisted apps included) declare criteo.com: 62,296 with at least one DIRECT line and 160,493 with at least one RESELLER line, across 24,543 app-ads.txt files, as of 13 October 2026 (recounted daily).

What is the certification authority ID for Criteo?

83% of the app-ads.txt lines naming criteo.com carry "9fac4a4a87c2a44f" in the fourth field. The field is optional; the IAB Tech Lab ads.txt 1.1 specification says identifiers in sellers.json supersede it, so a missing or different value does not make a line invalid.

Why do criteo.com lines fail verification?

Of 217,326 lines naming criteo.com, 209,267 contradict its sellers.json. The most common case is "Seller ID not found", on 201,838 lines. Ask Criteo for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.

Not sure whether your line should say DIRECT or RESELLER? DIRECT vs RESELLER in app-ads.txt

Sources: the public app-ads.txt files of tracked apps and the sellers.json of criteo.com. Something wrong? Tell us.