Commerce media
Criteo
criteo.com
Criteo is a commerce media company; its publisher monetization products appear in ads.txt and app-ads.txt.
Most of the 173,146 apps that declare criteo.com reach it through a reseller: 99% have a RESELLER line, 38% a DIRECT one (25,962 files, 7,502 of them through thunder-monetize.com's account). 93% of the 218,250 lines checked name an account its sellers.json (1,673 sellers) does not list. 4 sellers left its sellers.json in the last 30 days.
- Apps declaring it
- 173,146
- Sellers in sellers.json
- 1,673
- Lines verified
- 0%
- Lines with errors
- 213,699
- Avg. supply path score
- 50.7 / 100
65,721 DIRECT · 170,629 RESELLER
0% confidential
0 of 221,948 checked lines
221,948 lines in total
170,254 apps scored
App counts, the sellers.json breakdown and the directory ranking are as of , recomputed daily (the same numbers as the directory). Line counts are recounted every 10 minutes. sellers.json last read 14 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).
How to add Criteo to app-ads.txt
One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.
criteo.com, YOUR_ACCOUNT_ID, DIRECT, 9fac4a4a87c2a44f
criteo.com, YOUR_ACCOUNT_ID, RESELLER, 9fac4a4a87c2a44f- Field 1:
criteo.com, the domain Criteo uses in app-ads.txt. - Field 2: your account ID with Criteo. It must equal the
seller_idin Criteo's sellers.json. - Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
- Field 4 (optional):
9fac4a4a87c2a44f, the certification authority ID on 83% of the lines naming criteo.com.
sellers.json at a glance
- Status
- Published
- Sellers listed
- 1,673
- Confidential
- 0 (0%)
- Passthrough
- 0
- Removed, last 30 days
- 4
- Last read
- Oct 14, 2026
- PUBLISHER1,150
- INTERMEDIARY382
- BOTH141
Cross-check of lines naming criteo.com
- Verified 0
- Seller ID not found 206,086
- DIRECT but intermediary 0
- RESELLER but publisher 7,613
- Seller type BOTH 8,249
- Confidential seller 0
- No sellers.json 0
- Unchecked 0
Every line naming criteo.com is looked up in its sellers.json. What each status means
Common errors with criteo.com lines
-
Seller ID not found
206,086 lines
Ask Criteo for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
-
Seller type BOTH
8,249 lines
The account is listed as BOTH, so sellers.json alone cannot tell a buyer which relationship applies. Nothing to fix on your side; buyers usually look at the seller's domain.
-
RESELLER but publisher
7,613 lines
If the account is yours, declare it DIRECT. If a partner holds it, ask Criteo why the account is listed as PUBLISHER.
Intermediaries most declared as RESELLER
Accounts on criteo.com that its sellers.json lists as INTERMEDIARY or BOTH, by the number of app-ads.txt files declaring them. Confidential sellers are left out.
| Seller domain | Type | Files |
|---|---|---|
| thunder-monetize.com | BOTH | 7,502 |
Apps that declare criteo.com
| App | Store | Relationship | Status |
|---|---|---|---|
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live |
Questions about Criteo
Does Criteo publish a sellers.json?
Yes. Its file at https://themediagrid.com/sellers.json listed 1,673 sellers when we last read it on 14 October 2026: 1,150 publishers, 382 intermediaries and 141 listed as both; 0% are confidential.
How many apps declare Criteo in app-ads.txt?
173,146 apps in Stoqlab's data (delisted apps included) declare criteo.com: 65,721 with at least one DIRECT line and 170,629 with at least one RESELLER line, across 25,962 app-ads.txt files, as of 14 October 2026 (recounted daily).
What is the certification authority ID for Criteo?
83% of the app-ads.txt lines naming criteo.com carry "9fac4a4a87c2a44f" in the fourth field. The field is optional; the IAB Tech Lab ads.txt 1.1 specification says identifiers in sellers.json supersede it, so a missing or different value does not make a line invalid.
Why do criteo.com lines fail verification?
Of 221,948 lines naming criteo.com, 213,699 contradict its sellers.json. The most common case is "Seller ID not found", on 206,086 lines. Ask Criteo for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
Not sure whether your line should say DIRECT or RESELLER? DIRECT vs RESELLER in app-ads.txt
Sources: the public app-ads.txt files of tracked apps and the sellers.json of criteo.com. Something wrong? Tell us.