Ad system
concept.dk
Most of the 34 apps that declare concept.dk reach it through a reseller: 65% have a RESELLER line, 35% a DIRECT one (13 files, 1 of them through proad.se's account). Of 13 lines checked against its sellers.json (234 sellers), 77% match, 0% name an unlisted account and 23% declare the wrong seller type.
- Apps declaring it
- 34
- Sellers in sellers.json
- 234
- Lines verified
- 80%
- Lines with errors
- 3
- Avg. supply path score
- 61.7 / 100
12 DIRECT · 22 RESELLER
0% confidential
12 of 15 checked lines
15 lines in total
34 apps scored
App counts, the sellers.json breakdown and the directory ranking are as of , recomputed daily (the same numbers as the directory). Line counts are recounted every 10 minutes. sellers.json last read 10 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).
How to add concept.dk to app-ads.txt
One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.
concept.dk, YOUR_ACCOUNT_ID, DIRECT
concept.dk, YOUR_ACCOUNT_ID, RESELLER
- Field 1:
concept.dk, the domain concept.dk uses in app-ads.txt. - Field 2: your account ID with concept.dk. It must equal the
seller_idin concept.dk's sellers.json. - Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
- Field 4 (optional): a certification authority ID. Most lines naming concept.dk carry none, or different ones, so we do not suggest one.
sellers.json at a glance
- Status
- Published
- Sellers listed
- 234
- Confidential
- 0 (0%)
- Passthrough
- 0
- Removed, last 30 days
- 0
- Last read
- Oct 10, 2026
- PUBLISHER230
- INTERMEDIARY1
- BOTH3
Cross-check of lines naming concept.dk
- Verified 12
- Seller ID not found 0
- DIRECT but intermediary 0
- RESELLER but publisher 3
- Seller type BOTH 0
- Confidential seller 0
- No sellers.json 0
- Unchecked 0
Every line naming concept.dk is looked up in its sellers.json. What each status means
Common errors with concept.dk lines
-
RESELLER but publisher
3 lines
If the account is yours, declare it DIRECT. If a partner holds it, ask concept.dk why the account is listed as PUBLISHER.
Intermediaries most declared as RESELLER
Accounts on concept.dk that its sellers.json lists as INTERMEDIARY or BOTH, by the number of app-ads.txt files declaring them. Confidential sellers are left out.
| Seller domain | Type | Files |
|---|---|---|
| proad.se | INTERMEDIARY | 1 |
Apps that declare concept.dk
| App | Store | Relationship | Status |
|---|---|---|---|
| Android | DIRECT | Live | |
| Android | RESELLER | Live | |
| iOS | RESELLER | Live | |
| Android | DIRECT | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT | Live | |
| iOS | DIRECT | Live | |
| iOS | RESELLER | Live | |
| iOS | RESELLER | Live | |
| Android | DIRECT | Live | |
| iOS | RESELLER | Live | |
| iOS | DIRECT | Live | |
| iOS | DIRECT | Live | |
| iOS | RESELLER | Live | |
| iOS | RESELLER | Live | |
| iOS | DIRECT | Live | |
| iOS | RESELLER | Live | |
| iOS | RESELLER | Live | |
| iOS | DIRECT | Live | |
| iOS | DIRECT | Live |
Questions about concept.dk
Does concept.dk publish a sellers.json?
Yes. Its file at https://concept.dk/sellers.json listed 234 sellers when we last read it on 10 October 2026: 230 publishers, 1 intermediaries and 3 listed as both; 0% are confidential.
How many apps declare concept.dk in app-ads.txt?
34 apps in Stoqlab's data (delisted apps included) declare concept.dk: 12 with at least one DIRECT line and 22 with at least one RESELLER line, across 13 app-ads.txt files, as of 11 October 2026 (recounted daily).
Why do concept.dk lines fail verification?
Of 15 lines naming concept.dk, 3 contradict its sellers.json. The most common case is "RESELLER but publisher", on 3 lines. If the account is yours, declare it DIRECT. If a partner holds it, ask concept.dk why the account is listed as PUBLISHER.
Not sure whether your line should say DIRECT or RESELLER? DIRECT vs RESELLER in app-ads.txt
Sources: the public app-ads.txt files of tracked apps and the sellers.json of concept.dk. Something wrong? Tell us.