Android Live app-ads.txt · Found

Bing Wallpapers

by Microsoft Corporation · com.microsoft.bing.wallpapers

View on Google Play Open full supply tree

The app-ads.txt behind Bing Wallpapers (bing.com) declares 215 DIRECT lines and 619 RESELLER lines naming 119 ad systems. 486 of 807 lines checked against sellers.json match; 152 name a seller ID the network does not list, 15 declare the wrong seller type. The file last changed on 3 October 2026; the same file covers 3 apps of this developer.

Bing Wallpapers shares its app-ads.txt (bing.com) with Microsoft Bing Search (Google Play), whose page carries the full analysis of the file.

Rating: 3.42
Installs: 10M+
Category: Personalization
Contains ads: No

app-ads.txt

Domain: bing.com
Status: Found (200)
Lines: 834
DIRECT / RESELLER: 215 / 619
MANAGERDOMAIN: prismamedia.com
Parse errors: 86
Last fetched: Oct 11, 2026
Last changed: Oct 3, 2026

sellers.json cross-check

834 lines checked

Verified

486

Errors

167

Warnings

161

Seller ID not found 152
DIRECT but intermediary 8
RESELLER but publisher 7
Seller type BOTH 151
Confidential seller 3
No sellers.json 7
Unchecked 20

What each status means

Declared supply tree

215 direct accounts across 71 direct sellers · 349 resellers buying from them · 270 not matched

Explore the full tree →

Microsoft Corporation Direct seller Resellers buying from it

Direct seller	Accounts	Resold by	Issues
google.com	38	56 resellers: rubiconproject.com, indexexchange.com, pubmatic.com …	5
blockthrough.com	1	32 resellers: rubiconproject.com, pubmatic.com, sharethrough.com …	1
outbrain.com	3	29 resellers: pubmatic.com, video.unrulymedia.com, rubiconproject.com …	2
adops.com	1	25 resellers: pubmatic.com, sharethrough.com, conversantmedia.com …	0
nsightvideo.com	1	22 resellers: pubmatic.com, appnexus.com, smartadserver.com …	0
taboola.com	6	16 resellers: video.unrulymedia.com, vidazoo.com, sonobi.com …	2
glomex.com	1	15 resellers: pubmatic.com, aps.amazon.com, indexexchange.com …	0
smartadserver.com	4	14 resellers: pubmatic.com, xandr.com, smaato.com …	0
33across.com	2	10 resellers: appnexus.com, rubiconproject.com, pubmatic.com …	0
showheroes.com	2	9 resellers: google.com, triplelift.com, smartadserver.com …	0
viralize.com	2	9 resellers: appnexus.com, smartadserver.com, openx.com …	0
footballco.com	1	8 resellers: indexexchange.com, themediagrid.com, smartadserver.com …	0
+ 59 more direct sellers in the full tree

270 resellers, intermediary not matched to a direct seller of this app (the intermediary's domain is not a direct seller of this app: 123; sellers.json lists the account as a publisher, not an intermediary: 7; account not found in the ad system's sellers.json: 115; the ad system publishes no usable sellers.json: 6; not cross-checked yet: 16; the intermediary has no domain in sellers.json: 2; the seller is confidential in sellers.json: 1).

Seller IDs the networks do not list

152 lines of this app-ads.txt name an account ID that the ad system's sellers.json does not contain; the first 15 in file order. Usually a stale line or a typo in the ID. How to fix it

Line	Ad system	Account ID	Relationship
28	gumgum.com	15814	DIRECT
29	openx.com	540651369	DIRECT
34	rubiconproject.com	21462	RESELLER
60	indexexchange.com	191503	RESELLER
86	criteo.com	B-069954	DIRECT
90	google.com	pub-6595851468600049	DIRECT
91	indexexchange.com	183875	DIRECT
92	indexexchange.com	191111	DIRECT
98	pubmatic.com	162156	DIRECT
115	google.com	pub-5038666584748769	DIRECT
131	themediagrid.com	B8ZEVT	DIRECT
141	pubmatic.com	162156	RESELLER
149	appnexus.com	9624	DIRECT
150	contextweb.com	562263	RESELLER
152	freewheel.tv	20393	DIRECT

More apps from Microsoft Corporation

New to these files? What is app-ads.txt · Network directory · Glossary

Last crawled Sun, Oct 11, 2026 12:01 PM. Data derived from the public store listing, the developer's app-ads.txt and the ad systems' sellers.json files.