Ad system

bematterfull.com

Most of the 125,245 apps that declare bematterfull.com reach it through a reseller: 100% have a RESELLER line, 25% a DIRECT one (17,800 files, 13,606 of them through start.io's account). Of 64,776 lines checked against its sellers.json (119 sellers), 78% match, 15% name an unlisted account and 7% declare the wrong seller type.

Apps declaring it
125,245

31,291 DIRECT · 125,044 RESELLER

Sellers in sellers.json
119

0% confidential

Lines verified
78%

53,113 of 67,887 checked lines

Lines with errors
14,704

67,887 lines in total

Avg. supply path score
50.9 / 100

131,116 apps scored

App counts, the sellers.json breakdown and the directory ranking are as of , recomputed daily (the same numbers as the directory). Line counts are recounted every 10 minutes. sellers.json last read 13 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).

How to add bematterfull.com to app-ads.txt

One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.

bematterfull.com, YOUR_ACCOUNT_ID, DIRECT
bematterfull.com, YOUR_ACCOUNT_ID, RESELLER
  • Field 1: bematterfull.com, the domain bematterfull.com uses in app-ads.txt.
  • Field 2: your account ID with bematterfull.com. It must equal the seller_id in bematterfull.com's sellers.json.
  • Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
  • Field 4 (optional): a certification authority ID. Most lines naming bematterfull.com carry none, or different ones, so we do not suggest one.

sellers.json at a glance

Status
Published
Sellers listed
119
Confidential
0 (0%)
Passthrough
0
Removed, last 30 days
0
Last read
Oct 13, 2026
  • PUBLISHER84
  • INTERMEDIARY30
  • BOTH5

Cross-check of lines naming bematterfull.com

  • Verified 53,113
  • Seller ID not found 9,979
  • DIRECT but intermediary 3,130
  • RESELLER but publisher 1,595
  • Seller type BOTH 70
  • Confidential seller 0
  • No sellers.json 0
  • Unchecked 0

Every line naming bematterfull.com is looked up in its sellers.json. What each status means

Common errors with bematterfull.com lines

  • Seller ID not found 9,979 lines

    Ask bematterfull.com for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.

  • DIRECT but intermediary 3,130 lines

    If a partner holds this account and resells your inventory, the line should say RESELLER. If the account is yours, ask bematterfull.com to list it as PUBLISHER.

  • RESELLER but publisher 1,595 lines

    If the account is yours, declare it DIRECT. If a partner holds it, ask bematterfull.com why the account is listed as PUBLISHER.

  • Seller type BOTH 70 lines

    The account is listed as BOTH, so sellers.json alone cannot tell a buyer which relationship applies. Nothing to fix on your side; buyers usually look at the seller's domain.

Common app-ads.txt errors and how to fix them

Intermediaries most declared as RESELLER

Accounts on bematterfull.com that its sellers.json lists as INTERMEDIARY or BOTH, by the number of app-ads.txt files declaring them. Confidential sellers are left out.

Seller domainTypeFiles
start.io INTERMEDIARY 13,606
lunamedia.io INTERMEDIARY 11,214
chartboost.com INTERMEDIARY 5,833
inmobi.com INTERMEDIARY 4,054
bidmachine.io INTERMEDIARY 3,956
pubnative.net INTERMEDIARY 3,007
smartyads.com INTERMEDIARY 1,685
pubeasy.io INTERMEDIARY 1,519

Apps that declare bematterfull.com

AppStoreRelationshipStatus
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android DIRECT + RESELLER Live
Android DIRECT + RESELLER Live
Android RESELLER Live
Android DIRECT + RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live

Questions about bematterfull.com

Does bematterfull.com publish a sellers.json?

Yes. Its file at https://bematterfull.com/sellers.json listed 119 sellers when we last read it on 13 October 2026: 84 publishers, 30 intermediaries and 5 listed as both; 0% are confidential.

How many apps declare bematterfull.com in app-ads.txt?

125,245 apps in Stoqlab's data (delisted apps included) declare bematterfull.com: 31,291 with at least one DIRECT line and 125,044 with at least one RESELLER line, across 17,800 app-ads.txt files, as of 13 October 2026 (recounted daily).

Why do bematterfull.com lines fail verification?

Of 67,887 lines naming bematterfull.com, 14,704 contradict its sellers.json. The most common case is "Seller ID not found", on 9,979 lines. Ask bematterfull.com for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.

Not sure whether your line should say DIRECT or RESELLER? DIRECT vs RESELLER in app-ads.txt

Sources: the public app-ads.txt files of tracked apps and the sellers.json of bematterfull.com. Something wrong? Tell us.