Ad system
bematterfull.com
Most of the 125,245 apps that declare bematterfull.com reach it through a reseller: 100% have a RESELLER line, 25% a DIRECT one (17,800 files, 13,606 of them through start.io's account). Of 64,776 lines checked against its sellers.json (119 sellers), 78% match, 15% name an unlisted account and 7% declare the wrong seller type.
- Apps declaring it
- 125,245
- Sellers in sellers.json
- 119
- Lines verified
- 78%
- Lines with errors
- 14,717
- Avg. supply path score
- 50.9 / 100
31,291 DIRECT · 125,044 RESELLER
0% confidential
53,169 of 67,957 checked lines
67,957 lines in total
131,116 apps scored
App counts, the sellers.json breakdown and the directory ranking are as of , recomputed daily (the same numbers as the directory). Line counts are recounted every 10 minutes. sellers.json last read 13 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).
How to add bematterfull.com to app-ads.txt
One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.
bematterfull.com, YOUR_ACCOUNT_ID, DIRECT
bematterfull.com, YOUR_ACCOUNT_ID, RESELLER- Field 1:
bematterfull.com, the domain bematterfull.com uses in app-ads.txt. - Field 2: your account ID with bematterfull.com. It must equal the
seller_idin bematterfull.com's sellers.json. - Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
- Field 4 (optional): a certification authority ID. Most lines naming bematterfull.com carry none, or different ones, so we do not suggest one.
sellers.json at a glance
- Status
- Published
- Sellers listed
- 119
- Confidential
- 0 (0%)
- Passthrough
- 0
- Removed, last 30 days
- 0
- Last read
- Oct 13, 2026
- PUBLISHER84
- INTERMEDIARY30
- BOTH5
Cross-check of lines naming bematterfull.com
- Verified 53,169
- Seller ID not found 9,989
- DIRECT but intermediary 3,132
- RESELLER but publisher 1,596
- Seller type BOTH 71
- Confidential seller 0
- No sellers.json 0
- Unchecked 0
Every line naming bematterfull.com is looked up in its sellers.json. What each status means
Common errors with bematterfull.com lines
-
Seller ID not found
9,989 lines
Ask bematterfull.com for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
-
DIRECT but intermediary
3,132 lines
If a partner holds this account and resells your inventory, the line should say RESELLER. If the account is yours, ask bematterfull.com to list it as PUBLISHER.
-
RESELLER but publisher
1,596 lines
If the account is yours, declare it DIRECT. If a partner holds it, ask bematterfull.com why the account is listed as PUBLISHER.
-
Seller type BOTH
71 lines
The account is listed as BOTH, so sellers.json alone cannot tell a buyer which relationship applies. Nothing to fix on your side; buyers usually look at the seller's domain.
Intermediaries most declared as RESELLER
Accounts on bematterfull.com that its sellers.json lists as INTERMEDIARY or BOTH, by the number of app-ads.txt files declaring them. Confidential sellers are left out.
| Seller domain | Type | Files |
|---|---|---|
| start.io | INTERMEDIARY | 13,606 |
| lunamedia.io | INTERMEDIARY | 11,214 |
| chartboost.com | INTERMEDIARY | 5,833 |
| inmobi.com | INTERMEDIARY | 4,054 |
| bidmachine.io | INTERMEDIARY | 3,956 |
| pubnative.net | INTERMEDIARY | 3,007 |
| smartyads.com | INTERMEDIARY | 1,685 |
| pubeasy.io | INTERMEDIARY | 1,519 |
Apps that declare bematterfull.com
| App | Store | Relationship | Status |
|---|---|---|---|
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| iOS | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live |
Questions about bematterfull.com
Does bematterfull.com publish a sellers.json?
Yes. Its file at https://bematterfull.com/sellers.json listed 119 sellers when we last read it on 13 October 2026: 84 publishers, 30 intermediaries and 5 listed as both; 0% are confidential.
How many apps declare bematterfull.com in app-ads.txt?
125,245 apps in Stoqlab's data (delisted apps included) declare bematterfull.com: 31,291 with at least one DIRECT line and 125,044 with at least one RESELLER line, across 17,800 app-ads.txt files, as of 13 October 2026 (recounted daily).
Why do bematterfull.com lines fail verification?
Of 67,957 lines naming bematterfull.com, 14,717 contradict its sellers.json. The most common case is "Seller ID not found", on 9,989 lines. Ask bematterfull.com for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
Not sure whether your line should say DIRECT or RESELLER? DIRECT vs RESELLER in app-ads.txt
Sources: the public app-ads.txt files of tracked apps and the sellers.json of bematterfull.com. Something wrong? Tell us.