Ad system
bematterfull.com
bematterfull.com is the domain an ad system uses in app-ads.txt and ads.txt files. 107,202 apps in our data declare it. Its sellers.json lists 118 sellers.
- Apps declaring it
- 107,202
- Sellers in sellers.json
- 118
- Lines verified
- 79%
- Lines with errors
- 11,188
- Avg. supply path score
- 50.9 / 100
28,197 DIRECT · 107,057 RESELLER
0% confidential
41,161 of 52,359 checked lines
52,359 lines in total
101,772 apps scored
Apps and lines are recounted every 10 minutes. The sellers.json breakdown and the directory ranking are as of , recomputed daily. sellers.json last read 10 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).
How to add bematterfull.com to app-ads.txt
One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.
bematterfull.com, YOUR_ACCOUNT_ID, DIRECT
bematterfull.com, YOUR_ACCOUNT_ID, RESELLER- Field 1:
bematterfull.com, the domain bematterfull.com uses in app-ads.txt. - Field 2: your account ID with bematterfull.com. It must equal the
seller_idin bematterfull.com's sellers.json. - Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
- Field 4 (optional): a certification authority ID. Most lines naming bematterfull.com carry none, or different ones, so we do not suggest one.
sellers.json at a glance
- Status
- Published
- Sellers listed
- 118
- Confidential
- 0 (0%)
- Passthrough
- 0
- Removed, last 30 days
- 0
- Last read
- Oct 10, 2026
- PUBLISHER84
- INTERMEDIARY29
- BOTH5
Cross-check of lines naming bematterfull.com
- Verified 41,161
- Seller ID not found 7,497
- DIRECT but intermediary 2,470
- RESELLER but publisher 1,221
- Seller type BOTH 10
- Confidential seller 0
- No sellers.json 0
- Unchecked 0
Every line naming bematterfull.com is looked up in its sellers.json. What each status means
Common errors with bematterfull.com lines
-
Seller ID not found
7,497 lines
Ask bematterfull.com for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
-
DIRECT but intermediary
2,470 lines
If a partner holds this account and resells your inventory, the line should say RESELLER. If the account is yours, ask bematterfull.com to list it as PUBLISHER.
-
RESELLER but publisher
1,221 lines
If the account is yours, declare it DIRECT. If a partner holds it, ask bematterfull.com why the account is listed as PUBLISHER.
-
Seller type BOTH
10 lines
The account is listed as BOTH, so sellers.json alone cannot tell a buyer which relationship applies. Nothing to fix on your side; buyers usually look at the seller's domain.
Intermediaries most declared as RESELLER
Accounts on bematterfull.com that its sellers.json lists as INTERMEDIARY or BOTH, by the number of app-ads.txt files declaring them. Confidential sellers are left out.
| Seller domain | Type | Files |
|---|---|---|
| start.io | INTERMEDIARY | 9,796 |
| lunamedia.io | INTERMEDIARY | 8,271 |
| chartboost.com | INTERMEDIARY | 4,246 |
| inmobi.com | INTERMEDIARY | 2,998 |
| bidmachine.io | INTERMEDIARY | 2,985 |
| pubnative.net | INTERMEDIARY | 2,351 |
| smartyads.com | INTERMEDIARY | 1,349 |
| pubeasy.io | INTERMEDIARY | 1,237 |
Apps that declare bematterfull.com
| App | Store | Relationship | Status |
|---|---|---|---|
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live |
Questions about bematterfull.com
How do I add bematterfull.com to app-ads.txt?
Add one line for each account bematterfull.com gives you: "bematterfull.com, YOUR_ACCOUNT_ID, DIRECT". Use DIRECT when you hold the account yourself and RESELLER when a partner holds it and sells your inventory through bematterfull.com. The account ID must be the seller_id bematterfull.com lists for you in its sellers.json; bematterfull.com will give it to you. Put the file at the root of the domain named as your developer website in the App Store and Google Play listings.
Does bematterfull.com publish a sellers.json?
Yes. Its file at https://bematterfull.com/sellers.json listed 118 sellers when we last read it on 10 October 2026: 84 publishers, 29 intermediaries and 5 listed as both; 0% are confidential.
How many apps declare bematterfull.com in app-ads.txt?
107,202 apps in Stoqlab's data (delisted apps included) declare bematterfull.com: 28,197 with at least one DIRECT line and 107,057 with at least one RESELLER line, across 14,086 app-ads.txt files. Counts are recomputed daily.
Why do bematterfull.com lines fail verification?
Of 52,359 lines naming bematterfull.com, 11,188 contradict its sellers.json. The most common case is "Seller ID not found" (7,497 lines): Ask bematterfull.com for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
What is the difference between DIRECT and RESELLER?
DIRECT means the publisher owns the account; RESELLER means an intermediary sells the inventory on the publisher's behalf. DIRECT lines should match a PUBLISHER entry in the network's sellers.json, RESELLER lines an INTERMEDIARY entry.
Sources: the public app-ads.txt files of tracked apps and the sellers.json of bematterfull.com. Something wrong? Tell us.