538
by Talpa Network B.V. · 1495763242
The app-ads.txt behind 538 (538.nl) declares 61 DIRECT lines and 76 RESELLER lines naming 39 ad systems. 46 of the 132 lines checked name a seller ID the network's sellers.json does not list, so buyers that check drop those paths. The file last changed on 5 October 2026.
Store data
- Rating
- 4.9
- Installs
- —
- Category
- Music
- Contains ads
- —
60 ratings
Not published by Apple
app-ads.txt
- Domain
- 538.nl
- Status
- Found (200)
- Lines
- 137
- DIRECT / RESELLER
- 61 / 76
- Parse errors
- 8
- Last fetched
- Oct 11, 2026
- Last changed
- Oct 5, 2026
sellers.json cross-check
137 lines checked
Verified
56
Errors
56
Warnings
20
- Seller ID not found 46
- DIRECT but intermediary 1
- RESELLER but publisher 9
- Seller type BOTH 20
- Unchecked 5
Declared supply tree
61 direct accounts across 20 direct sellers · 41 resellers buying from them · 35 not matched
| Direct seller | Accounts | Resold by | Issues |
|---|---|---|---|
| blockthrough.com | 1 | 21 resellers: appnexus.com, rubiconproject.com, pubmatic.com … | 0 |
| lgads.tv | 1 | 11 resellers: pubmatic.com, conversantmedia.com, smartadserver.com … | 0 |
| adalliance.nl | 1 | 4 resellers: appnexus.com, indexexchange.com, pubmatic.com … | 0 |
| google.com | 3 | 1 reseller: pubmatic.com | 1 |
| tritondigital.com | 2 | 1 reseller: rubiconproject.com | 0 |
| adswizz.com | 22 | — | 21 |
| appnexus.com | 7 | — | 4 |
| pubmatic.com | 4 | — | 3 |
| freewheel.tv | 3 | — | 0 |
| themediagrid.com | 3 | — | 0 |
| criteo.com | 2 | — | 2 |
| indexexchange.com | 2 | — | 0 |
| + 8 more direct sellers in the full tree | |||
35 resellers, intermediary not matched to a direct seller of this app (account not found in the ad system's sellers.json: 13; the intermediary's domain is not a direct seller of this app: 10; sellers.json lists the account as a publisher, not an intermediary: 9; not cross-checked yet: 3).
Seller IDs the networks do not list
46 lines of this app-ads.txt name an account ID that the ad system's sellers.json does not contain; the first 15 in file order. Usually a stale line or a typo in the ID. How to fix it
| Line | Ad system | Account ID | Relationship |
|---|---|---|---|
| 7 | appnexus.com | 9302 | DIRECT |
| 9 | google.com | pub-5285623249468085 | RESELLER |
| 21 | freewheel.tv | 1578381 | RESELLER |
| 29 | pubmatic.com | 160813 | RESELLER |
| 30 | pubmatic.com | 161079 | RESELLER |
| 33 | pubmatic.com | 162544 | DIRECT |
| 40 | smartclip.net | 12235 | RESELLER |
| 41 | smartclip.net | 12339 | RESELLER |
| 45 | adswizz.com | qmusic | DIRECT |
| 46 | teads.tv | 5876 | DIRECT |
| 48 | adswizz.com | 379_1 | DIRECT |
| 49 | adswizz.com | 379_2 | DIRECT |
| 50 | adswizz.com | 379_3 | DIRECT |
| 51 | adswizz.com | 379_4 | DIRECT |
| 52 | adswizz.com | 379_5 | DIRECT |
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New to these files? What is app-ads.txt · Network directory · Glossary
Last crawled Sun, Oct 11, 2026 8:58 PM. Data derived from the public store listing, the developer's app-ads.txt and the ad systems' sellers.json files.