iOS Live app-ads.txt · Found

Sky Sports Box Office

by Sky UK Limited · 1183717339

The app-ads.txt behind Sky Sports Box Office (sky.com) declares 95 DIRECT lines and 195 RESELLER lines naming 77 ad systems. 129 of 269 lines checked against sellers.json match; 75 name a seller ID the network does not list, 38 declare the wrong seller type. The file last changed on 4 October 2026; the same file covers 8 apps of this developer.

Sky Sports Box Office shares its app-ads.txt (sky.com) with Sky Go (Q / +) (App Store), whose page carries the full analysis of the file.

Rating: 1.82
Installs: —
Category: Sports
Contains ads: —

app-ads.txt

Domain: sky.com
Status: Found (200)
Lines: 290
DIRECT / RESELLER: 95 / 195
OWNERDOMAIN: sky.com
Parse errors: 44
Last fetched: Oct 11, 2026
Last changed: Oct 4, 2026

sellers.json cross-check

290 lines checked

Verified

129

Errors

113

Warnings

Seller ID not found 75
DIRECT but intermediary 33
RESELLER but publisher 5
Seller type BOTH 25
Confidential seller 2
No sellers.json 8
Unchecked 13

What each status means

Declared supply tree

95 direct accounts across 45 direct sellers · 110 resellers buying from them · 85 not matched

Explore the full tree →

Sky UK Limited Direct seller Resellers buying from it

Direct seller	Accounts	Resold by	Issues
aps.amazon.com	1	21 resellers: sharethrough.com, media.net, blis.com …	0
adyoulike.com	2	13 resellers: eskimi.com, vistarsagency.com, videoheroes.tv …	0
outbrain.com	1	12 resellers: pubmatic.com, sharethrough.com, improvedigital.com …	0
imds.tv	1	7 resellers: conversantmedia.com, improvedigital.com, indexexchange.com …	1
lijit.com	5	6 resellers: pubmatic.com, video.unrulymedia.com, openx.com …	4
ogury.com	1	6 resellers: thebrave.io, appnexus.com, rubiconproject.com …	0
vi.ai	1	6 resellers: openx.com, smartadserver.com, pubmatic.com …	0
yieldmo.com	1	5 resellers: pubnative.net, lunamedia.io, loopme.com …	1
amxrtb.com	3	4 resellers: appnexus.com, pubmatic.com, lijit.com …	3
33across.com	1	4 resellers: appnexus.com, triplelift.com, google.com …	1
gumgum.com	2	3 resellers: conversantmedia.com, pubmatic.com, openx.com	1
kargo.com	1	3 resellers: video.unrulymedia.com, contextweb.com, rubiconproject.com	0
+ 33 more direct sellers in the full tree

85 resellers, intermediary not matched to a direct seller of this app (account not found in the ad system's sellers.json: 49; not cross-checked yet: 9; the intermediary's domain is not a direct seller of this app: 17; sellers.json lists the account as a publisher, not an intermediary: 5; the ad system publishes no usable sellers.json: 3; the seller is confidential in sellers.json: 2).

Seller IDs the networks do not list

75 lines of this app-ads.txt name an account ID that the ad system's sellers.json does not contain; the first 15 in file order. Usually a stale line or a typo in the ID. How to fix it

Line	Ad system	Account ID	Relationship
16	appnexus.com	7290	RESELLER
19	sonobi.com	24f603762e	RESELLER
21	inmobi.com	c9b845dbfad04876ae2e709f93b08258	RESELLER
28	improvedigital.com	2050	RESELLER
32	themediagrid.com	V8Y3FI	DIRECT
36	xandr.com	13338	DIRECT
46	risecodes.com	63832beef8189a00015cb6d3	RESELLER
56	opera.com	pub12058951686464	RESELLER
68	dianomi.com	2436	DIRECT
69	dianomi.com	2437	DIRECT
71	themediagrid.com	DXW9CT	DIRECT
74	freewheel.tv	1585055	DIRECT
75	freewheel.tv	1585058	DIRECT
81	video.unrulymedia.com	101013	DIRECT
86	google.com	pub-8544626876536809	DIRECT

More apps from Sky UK Limited

New to these files? What is app-ads.txt · Network directory · Glossary

Last crawled Sun, Oct 11, 2026 9:41 PM. Data derived from the public store listing, the developer's app-ads.txt and the ad systems' sellers.json files.