Android Live app-ads.txt · Found
The New Indian Express

The New Indian Express

by The New Indian Express Group · com.thenewindianexpress.android

The app-ads.txt behind The New Indian Express (newindianexpress.com) declares 1,021 DIRECT lines and 1,992 RESELLER lines naming 360 ad systems. 938 of the 2,782 lines checked name a seller ID the network's sellers.json does not list, so buyers that check drop those paths. The file last changed on 10 October 2026.

Store data

Rating
—
Installs
50,000+
Category
News & Magazines
Contains ads
Yes

app-ads.txt

Domain
newindianexpress.com
Status
Found (200)
Lines
3,013
DIRECT / RESELLER
1,021 / 1,992
OWNERDOMAIN
newindianexpress.com
MANAGERDOMAIN
adpushup.com
Parse errors
200
Last fetched
Oct 10, 2026
Last changed
Oct 10, 2026

sellers.json cross-check

3,013 lines checked

Verified

1,151

Errors

1,299

Warnings

404

  • Seller ID not found 938
  • DIRECT but intermediary 283
  • RESELLER but publisher 78
  • Seller type BOTH 309
  • Confidential seller 23
  • No sellers.json 72
  • Unchecked 159

What each status means

Declared supply tree

1,021 direct accounts across 250 direct sellers · 1,026 resellers buying from them · 966 not matched

Explore the full tree →
The New Indian Express Group Direct seller Resellers buying from it
Direct sellerAccountsResold byIssues
google.com 113 66 resellers: pubmatic.com, rubiconproject.com, openx.com … 61
inmobi.com 14 57 resellers: rubiconproject.com, pubmatic.com, conversantmedia.com … 12
smaato.com 10 34 resellers: bidmachine.io, pubmatic.com, rubiconproject.com … 8
affinity.com 1 34 resellers: smartadserver.com, appnexus.com, pubmatic.com … 0
aps.amazon.com 18 33 resellers: pubmatic.com, rubiconproject.com, uis.mobfox.com … 10
infolinks.com 1 30 resellers: sharethrough.com, axonix.com, copper6.com … 0
adpone.com 3 26 resellers: smartadserver.com, google.com, lijit.com … 2
risecodes.com 5 20 resellers: amxrtb.com, onetag.com, contextweb.com … 5
smilewanted.com 4 20 resellers: eskimi.com, amxrtb.com, quantum-advertising.com … 3
smartadserver.com 14 19 resellers: rubiconproject.com, contextweb.com, pubmatic.com … 11
mgid.com 5 19 resellers: pubmatic.com, amxrtb.com, rubiconproject.com … 3
aniview.com 1 19 resellers: video.unrulymedia.com, freewheel.tv, openx.com … 1
+ 238 more direct sellers in the full tree

966 resellers, intermediary not matched to a direct seller of this app (account not found in the ad system's sellers.json: 596; sellers.json lists the account as a publisher, not an intermediary: 80; the intermediary's domain is not a direct seller of this app: 136; not cross-checked yet: 114; the seller is confidential in sellers.json: 6; the ad system publishes no usable sellers.json: 33; the intermediary has no domain in sellers.json: 1).

Seller IDs the networks do not list

938 lines of this app-ads.txt name an account ID that the ad system's sellers.json does not contain; the first 15 in file order. Usually a stale line or a typo in the ID. How to fix it

LineAd systemAccount IDRelationship
9 appnexus.com 1908 RESELLER
13 pubmatic.com 162414 DIRECT
14 rubiconproject.com 23728 DIRECT
15 sharethrough.com jIzAWFOs DIRECT
29 google.com pub-5862389829718358 RESELLER
39 hindsightsolutions.net 22655109307 RESELLER
40 markappmedia.site 324138 DIRECT
42 freewheel.tv 1139281 RESELLER
44 smartadserver.com 3686-OB RESELLER
46 rubiconproject.com 20100 RESELLER
47 rubiconproject.com 10968 RESELLER
49 improvedigital.com 2487 RESELLER
64 smartadserver.com 4012 RESELLER
68 appnexus.com 12637 RESELLER
70 rubiconproject.com 13918 RESELLER

More apps from The New Indian Express Group

New to these files? What is app-ads.txt · Network directory · Glossary

Last crawled Sat, Oct 10, 2026 10:47 AM. Data derived from the public store listing, the developer's app-ads.txt and the ad systems' sellers.json files.