Shelf
by HeyTap · com.coloros.assistantscreen
Most of the 794 lines in Shelf's app-ads.txt (brand.heytap.com) are RESELLER lines: 775 against 19 DIRECT, across 201 ad systems. 438 of 737 lines checked against sellers.json match; 181 name a seller ID the network does not list, 45 declare the wrong seller type. The file last changed on 5 October 2026; the same file covers 22 apps of this developer.
Shelf shares its app-ads.txt (brand.heytap.com) with Global Search (Google Play), whose page carries the full analysis of the file.
Store data
- Rating
- 2.63
- Installs
- 500M+
- Category
- Personalization
- Contains ads
- No
33,922 ratings
app-ads.txt
- Domain
- brand.heytap.com
- Status
- Found (200)
- Lines
- 794
- DIRECT / RESELLER
- 19 / 775
- OWNERDOMAIN
- poly-gamma.com
- MANAGERDOMAIN
- poly-gamma.com
- Parse errors
- 81
- Last fetched
- Oct 11, 2026
- Last changed
- Oct 5, 2026
sellers.json cross-check
794 lines checked
Verified
438
Errors
226
Warnings
96
- Seller ID not found 181
- DIRECT but intermediary 2
- RESELLER but publisher 43
- Seller type BOTH 72
- Confidential seller 1
- No sellers.json 23
- Unchecked 34
Declared supply tree
19 direct accounts across 13 direct sellers · 460 resellers buying from them · 315 not matched
| Direct seller | Accounts | Resold by | Issues |
|---|---|---|---|
| yandex.com | 1 | 75 resellers: rubiconproject.com, pubmatic.com, video.unrulymedia.com … | 0 |
| inmobi.com | 1 | 65 resellers: rubiconproject.com, pubmatic.com, smartadserver.com … | 0 |
| unity.com | 1 | 44 resellers: sharethrough.com, rubiconproject.com, pubmatic.com … | 0 |
| bidmachine.io | 1 | 21 resellers: pubmatic.com, openx.com, loopme.com … | 1 |
| applovin.com | 2 | 16 resellers: pubmatic.com, openx.com, taurusx.com … | 1 |
| google.com | 3 | 2 resellers: onetag.com, pubmatic.com | 1 |
| pangleglobal.com | 1 | 1 reseller: pubmatic.com | 1 |
| yango-ads.com | 1 | 1 reseller: rubiconproject.com | 0 |
| rubiconproject.com | 3 | — | 2 |
| poly-gamma.com | 2 | — | 2 |
| aetherxad.com | 1 | — | 1 |
| facebook.com | 1 | — | 0 |
| + 1 more direct sellers in the full tree | |||
315 resellers, intermediary not matched to a direct seller of this app (sellers.json lists the account as a publisher, not an intermediary: 44; account not found in the ad system's sellers.json: 174; not cross-checked yet: 32; the ad system publishes no usable sellers.json: 23; the intermediary's domain is not a direct seller of this app: 41; the seller is confidential in sellers.json: 1).
Seller IDs the networks do not list
181 lines of this app-ads.txt name an account ID that the ad system's sellers.json does not contain; the first 15 in file order. Usually a stale line or a typo in the ID. How to fix it
| Line | Ad system | Account ID | Relationship |
|---|---|---|---|
| 10 | poly-gamma.com | Ww0BoHwG | DIRECT |
| 11 | poly-gamma.com | HERRYhVa | DIRECT |
| 16 | google.com | pub-3204981212388023 | DIRECT |
| 30 | openx.com | 541177349 | RESELLER |
| 32 | loopme.com | 11278 | RESELLER |
| 33 | appnexus.com | 13817 | RESELLER |
| 35 | silvermob.com | 449 | RESELLER |
| 37 | video.unrulymedia.com | 3734122830 | RESELLER |
| 48 | uis.mobfox.com | 165 | RESELLER |
| 49 | video.unrulymedia.com | 456081263 | RESELLER |
| 50 | appnexus.com | 2637 | RESELLER |
| 51 | openx.com | 539249210 | RESELLER |
| 55 | inmobi.com | a5e661acdc384e91a79a58eb3418e99f | RESELLER |
| 56 | vidcrunch.com | 5fb267bc6e2dd520fd551415 | RESELLER |
| 57 | freewheel.tv | 895601 | RESELLER |
More apps from HeyTap
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Global Search Android
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Internet Browser Android
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Videos Android
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Games Android
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OHealth Android
New to these files? What is app-ads.txt · Network directory · Glossary
Last crawled Sun, Oct 11, 2026 8:37 PM. Data derived from the public store listing, the developer's app-ads.txt and the ad systems' sellers.json files.