Stoqlab

Ad system

unity.com

141,401 apps across 18,755 app-ads.txt files declare unity.com; 96% hold a DIRECT account and 6.5% list it as a RESELLER. 23% of the 27,625 lines checked name an account its sellers.json (19,250 sellers) does not list. 965 sellers left its sellers.json in the last 30 days.

Check an app-ads.txt Open in dashboard
Apps declaring it
141,401

136,325 DIRECT · 9,131 RESELLER

Sellers in sellers.json
19,250

0% confidential

Lines verified
72%

20,474 of 28,635 checked lines

Lines with errors
8,161

28,635 lines in total

Avg. supply path score
51.1 / 100

140,706 apps scored

App counts, the sellers.json breakdown and the directory ranking are as of , recomputed daily (the same numbers as the directory). Line counts are recounted every 10 minutes. sellers.json last read 12 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).

How to add unity.com to app-ads.txt

One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.

unity.com, YOUR_ACCOUNT_ID, DIRECT, 96cabb5fbdde37a7
unity.com, YOUR_ACCOUNT_ID, RESELLER, 96cabb5fbdde37a7
  • Field 1: unity.com, the domain unity.com uses in app-ads.txt.
  • Field 2: your account ID with unity.com. It must equal the seller_id in unity.com's sellers.json.
  • Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
  • Field 4 (optional): 96cabb5fbdde37a7, the certification authority ID on 99% of the lines naming unity.com.

sellers.json at a glance

Status
Published
Sellers listed
19,250
Confidential
0 (0%)
Passthrough
0
Removed, last 30 days
965
Last read
Oct 12, 2026
  • PUBLISHER19,250
  • INTERMEDIARY0
  • BOTH0

Cross-check of lines naming unity.com

  • Verified 20,474
  • Seller ID not found 6,752
  • DIRECT but intermediary 0
  • RESELLER but publisher 1,409
  • Seller type BOTH 0
  • Confidential seller 0
  • No sellers.json 0
  • Unchecked 0

Every line naming unity.com is looked up in its sellers.json. What each status means

Common errors with unity.com lines

  • Seller ID not found 6,752 lines

    Ask unity.com for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.

  • RESELLER but publisher 1,409 lines

    If the account is yours, declare it DIRECT. If a partner holds it, ask unity.com why the account is listed as PUBLISHER.

Common app-ads.txt errors and how to fix them

Apps that declare unity.com

AppStoreRelationshipStatus
Clash of Clans Clash of Clans
 Android DIRECT Live
Duolingo: Learn Languages Duolingo: Learn Languages
 Android DIRECT Live
Clash Royale Clash Royale
 Android DIRECT Live
Subway Surfers Subway Surfers
 Android DIRECT Live
Candy Crush Saga Candy Crush Saga
 Android DIRECT Live
8 Ball Pool 8 Ball Pool
 Android DIRECT Live
Truecaller: Spam Call Blocker Truecaller: Spam Call Blocker
 Android DIRECT Live
Brawl Stars Brawl Stars
 Android DIRECT Live
Video Editor & Maker - InShot Video Editor & Maker - InShot
 Android DIRECT Live
EA SPORTS FC Soccer Mobile 27 EA SPORTS FC Soccer Mobile 27
 Android DIRECT Live
UC Browser-Safe, Fast, Private UC Browser-Safe, Fast, Private
 Android DIRECT Live
Sniper 3D：Gun Shooting Games Sniper 3D：Gun Shooting Games
 Android DIRECT Live
SHAREit: Transfer, Share Files SHAREit: Transfer, Share Files
 Android DIRECT Live
Zedge™ Wallpapers & Ringtones Zedge™ Wallpapers & Ringtones
 Android DIRECT Live
My Talking Tom My Talking Tom
 Android DIRECT Live
Shadow Fight 2 Shadow Fight 2
 Android DIRECT Live
Dream League Soccer 2026 Dream League Soccer 2026
 Android DIRECT Live
My Talking Angela My Talking Angela
 Android DIRECT Live
LINE: Calls & Messages LINE: Calls & Messages
 Android DIRECT + RESELLER Live
Homescapes Homescapes
 Android DIRECT Live

Questions about unity.com

Does unity.com publish a sellers.json?

Yes. Its file at https://unity.com/sellers.json listed 19,250 sellers when we last read it on 12 October 2026: 19,250 publishers, 0 intermediaries and 0 listed as both; 0% are confidential.

How many apps declare unity.com in app-ads.txt?

141,401 apps in Stoqlab's data (delisted apps included) declare unity.com: 136,325 with at least one DIRECT line and 9,131 with at least one RESELLER line, across 18,755 app-ads.txt files, as of 13 October 2026 (recounted daily).

What is the certification authority ID for unity.com?

99% of the app-ads.txt lines naming unity.com carry "96cabb5fbdde37a7" in the fourth field. The field is optional; the IAB Tech Lab ads.txt 1.1 specification says identifiers in sellers.json supersede it, so a missing or different value does not make a line invalid.

Why do unity.com lines fail verification?

Of 28,635 lines naming unity.com, 8,161 contradict its sellers.json. The most common case is "Seller ID not found", on 6,752 lines. Ask unity.com for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.

Not sure whether your line should say DIRECT or RESELLER? DIRECT vs RESELLER in app-ads.txt

Sources: the public app-ads.txt files of tracked apps and the sellers.json of unity.com. Something wrong? Tell us.