Ad system
targetbetter.com
Most of the 83,551 apps that declare targetbetter.com reach it through a reseller: 99% have a RESELLER line, 28% a DIRECT one (10,917 files, 8,489 of them through unity.com's account). 22% of the 33,876 lines checked name an account its sellers.json (132 sellers) does not list.
- Apps declaring it
- 83,551
- Sellers in sellers.json
- 132
- Lines verified
- 78%
- Lines with errors
- 7,791
- Avg. supply path score
- 52.3 / 100
23,039 DIRECT · 82,821 RESELLER
0% confidential
27,116 of 34,908 checked lines
34,908 lines in total
83,121 apps scored
App counts, the sellers.json breakdown and the directory ranking are as of , recomputed daily (the same numbers as the directory). Line counts are recounted every 10 minutes. sellers.json last read 13 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).
How to add targetbetter.com to app-ads.txt
One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.
targetbetter.com, YOUR_ACCOUNT_ID, DIRECT
targetbetter.com, YOUR_ACCOUNT_ID, RESELLER- Field 1:
targetbetter.com, the domain targetbetter.com uses in app-ads.txt. - Field 2: your account ID with targetbetter.com. It must equal the
seller_idin targetbetter.com's sellers.json. - Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
- Field 4 (optional): a certification authority ID. Most lines naming targetbetter.com carry none, or different ones, so we do not suggest one.
sellers.json at a glance
- Status
- Published
- Sellers listed
- 132
- Confidential
- 0 (0%)
- Passthrough
- 0
- Removed, last 30 days
- 0
- Last read
- Oct 13, 2026
- PUBLISHER112
- INTERMEDIARY19
- BOTH1
Cross-check of lines naming targetbetter.com
- Verified 27,116
- Seller ID not found 7,708
- DIRECT but intermediary 14
- RESELLER but publisher 69
- Seller type BOTH 1
- Confidential seller 0
- No sellers.json 0
- Unchecked 0
Every line naming targetbetter.com is looked up in its sellers.json. What each status means
Common errors with targetbetter.com lines
-
Seller ID not found
7,708 lines
Ask targetbetter.com for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
-
RESELLER but publisher
69 lines
If the account is yours, declare it DIRECT. If a partner holds it, ask targetbetter.com why the account is listed as PUBLISHER.
-
DIRECT but intermediary
14 lines
If a partner holds this account and resells your inventory, the line should say RESELLER. If the account is yours, ask targetbetter.com to list it as PUBLISHER.
-
Seller type BOTH
1 line
The account is listed as BOTH, so sellers.json alone cannot tell a buyer which relationship applies. Nothing to fix on your side; buyers usually look at the seller's domain.
Intermediaries most declared as RESELLER
Accounts on targetbetter.com that its sellers.json lists as INTERMEDIARY or BOTH, by the number of app-ads.txt files declaring them. Confidential sellers are left out.
| Seller domain | Type | Files |
|---|---|---|
| unity.com | INTERMEDIARY | 8,489 |
| fyber.com | INTERMEDIARY | 3,695 |
| bidmachine.io | INTERMEDIARY | 2,947 |
| bigo.sg | INTERMEDIARY | 2,920 |
| ignitemediatech.com | INTERMEDIARY | 1,832 |
| pubnative.net | INTERMEDIARY | 1,518 |
| smaato.com | INTERMEDIARY | 1,047 |
| zmaticoo.com | INTERMEDIARY | 835 |
Apps that declare targetbetter.com
| App | Store | Relationship | Status |
|---|---|---|---|
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live |
Questions about targetbetter.com
Does targetbetter.com publish a sellers.json?
Yes. Its file at https://sellers.targetbetter.com/sellers.json listed 132 sellers when we last read it on 13 October 2026: 112 publishers, 19 intermediaries and 1 listed as both; 0% are confidential.
How many apps declare targetbetter.com in app-ads.txt?
83,551 apps in Stoqlab's data (delisted apps included) declare targetbetter.com: 23,039 with at least one DIRECT line and 82,821 with at least one RESELLER line, across 10,917 app-ads.txt files, as of 13 October 2026 (recounted daily).
Why do targetbetter.com lines fail verification?
Of 34,908 lines naming targetbetter.com, 7,791 contradict its sellers.json. The most common case is "Seller ID not found", on 7,708 lines. Ask targetbetter.com for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
Not sure whether your line should say DIRECT or RESELLER? DIRECT vs RESELLER in app-ads.txt
Sources: the public app-ads.txt files of tracked apps and the sellers.json of targetbetter.com. Something wrong? Tell us.