Ad network and exchange

Tappx

tappx.com

Tappx is an in-app ad network and exchange.

Most of the 80,144 apps that declare tappx.com reach it through a reseller: 69% have a RESELLER line, 50% a DIRECT one. Its sellers.json lists 419 sellers but leaves out 3,972 accounts that app-ads.txt files name, so we do not grade the lines against it. 1 seller left its sellers.json in the last 30 days.

Apps declaring it
80,144

39,725 DIRECT · 55,042 RESELLER

Sellers in sellers.json
419

0% confidential

Lines verified
—

sellers.json incomplete

Lines with errors
15,130

16,497 lines in total

Avg. supply path score
50.9 / 100

84,749 apps scored

tappx.com's sellers.json looks incomplete: it lists 419 sellers, while app-ads.txt files name 3,972 other tappx.com accounts it does not list. A line it does not list may be a seller the network never published rather than a stale line, so we show no verified or not-listed share for it.

App counts, the sellers.json breakdown and the directory ranking are as of , recomputed daily (the same numbers as the directory). Line counts are recounted every 10 minutes. sellers.json last read 13 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).

How to add Tappx to app-ads.txt

One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.

tappx.com, YOUR_ACCOUNT_ID, DIRECT, 9f375a07da0318ec
tappx.com, YOUR_ACCOUNT_ID, RESELLER, 9f375a07da0318ec
  • Field 1: tappx.com, the domain Tappx uses in app-ads.txt.
  • Field 2: your account ID with Tappx. It must equal the seller_id in Tappx's sellers.json.
  • Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
  • Field 4 (optional): 9f375a07da0318ec, the certification authority ID on 99% of the lines naming tappx.com.

sellers.json at a glance

Status
Published
Sellers listed
419
Confidential
0 (0%)
Passthrough
0
Removed, last 30 days
1
Last read
Oct 13, 2026
  • PUBLISHER419
  • INTERMEDIARY0
  • BOTH0

Cross-check of lines naming tappx.com

  • Verified 1,367
  • Seller ID not found 14,970
  • DIRECT but intermediary 0
  • RESELLER but publisher 160
  • Seller type BOTH 0
  • Confidential seller 0
  • No sellers.json 0
  • Unchecked 0

Every line naming tappx.com is looked up in its sellers.json. What each status means

Common errors with tappx.com lines

  • Seller ID not found 14,970 lines

    Ask Tappx for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.

  • RESELLER but publisher 160 lines

    If the account is yours, declare it DIRECT. If a partner holds it, ask Tappx why the account is listed as PUBLISHER.

Common app-ads.txt errors and how to fix them

Apps that declare tappx.com

AppStoreRelationshipStatus
Android RESELLER Live
Android RESELLER Live
Android DIRECT + RESELLER Live
Android DIRECT Live
Android DIRECT Live
Android DIRECT Live
Android DIRECT + RESELLER Live
Android DIRECT Live
Android DIRECT + RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android DIRECT Live
Android RESELLER Live
Android DIRECT + RESELLER Live
Android RESELLER Live
Android DIRECT + RESELLER Live
Android RESELLER Live
iOS DIRECT + RESELLER Live
Android DIRECT + RESELLER Live
Android DIRECT + RESELLER Live

Questions about Tappx

Does Tappx publish a sellers.json?

Yes. Its file at https://tappx.com/sellers.json listed 419 sellers when we last read it on 13 October 2026: 419 publishers, 0 intermediaries and 0 listed as both; 0% are confidential.

How many apps declare Tappx in app-ads.txt?

80,144 apps in Stoqlab's data (delisted apps included) declare tappx.com: 39,725 with at least one DIRECT line and 55,042 with at least one RESELLER line, across 10,413 app-ads.txt files, as of 13 October 2026 (recounted daily).

What is the certification authority ID for Tappx?

99% of the app-ads.txt lines naming tappx.com carry "9f375a07da0318ec" in the fourth field. The field is optional; the IAB Tech Lab ads.txt 1.1 specification says identifiers in sellers.json supersede it, so a missing or different value does not make a line invalid.

Why do tappx.com lines fail verification?

Of 16,497 lines naming tappx.com, 15,130 contradict its sellers.json. The most common case is "Seller ID not found", on 14,970 lines. Ask Tappx for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.

Not sure whether your line should say DIRECT or RESELLER? DIRECT vs RESELLER in app-ads.txt

Sources: the public app-ads.txt files of tracked apps and the sellers.json of tappx.com. Something wrong? Tell us.