SSP and ad server
Equativ
smartadserver.com
Equativ, formerly Smart AdServer, is an ad server and sell-side platform. Its lines use the smartadserver.com domain.
Most of the 194,941 apps that declare smartadserver.com reach it through a reseller: 100% have a RESELLER line, 23% a DIRECT one (32,326 files, 20,974 of them through algorix.co's account). Of 1,110,249 lines checked against its sellers.json (2,718 sellers), 70% match, 12% name an unlisted account and 2% declare the wrong seller type. 1 seller left its sellers.json in the last 30 days.
- Apps declaring it
- 194,941
- Sellers in sellers.json
- 2,718
- Lines verified
- 70%
- Lines with errors
- 160,523
- Avg. supply path score
- 52.2 / 100
45,401 DIRECT · 194,560 RESELLER
0% confidential
812,392 of 1,162,867 checked lines
1,162,867 lines in total
204,303 apps scored
App counts, the sellers.json breakdown and the directory ranking are as of , recomputed daily (the same numbers as the directory). Line counts are recounted every 10 minutes. sellers.json last read 12 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).
How to add Equativ to app-ads.txt
One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.
smartadserver.com, YOUR_ACCOUNT_ID, DIRECT, 060d053dcf45cbf3
smartadserver.com, YOUR_ACCOUNT_ID, RESELLER, 060d053dcf45cbf3- Field 1:
smartadserver.com, the domain Equativ uses in app-ads.txt. - Field 2: your account ID with Equativ. It must equal the
seller_idin Equativ's sellers.json. - Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
- Field 4 (optional):
060d053dcf45cbf3, the certification authority ID on 51% of the lines naming smartadserver.com.
sellers.json at a glance
- Status
- Published
- Sellers listed
- 2,718
- Confidential
- 0 (0%)
- Passthrough
- 0
- Removed, last 30 days
- 1
- Last read
- Oct 12, 2026
- PUBLISHER1,381
- INTERMEDIARY1,124
- BOTH213
Cross-check of lines naming smartadserver.com
- Verified 812,392
- Seller ID not found 137,008
- DIRECT but intermediary 7,163
- RESELLER but publisher 16,352
- Seller type BOTH 189,952
- Confidential seller 0
- No sellers.json 0
- Unchecked 0
Every line naming smartadserver.com is looked up in its sellers.json. What each status means
Common errors with smartadserver.com lines
-
Seller type BOTH
189,952 lines
The account is listed as BOTH, so sellers.json alone cannot tell a buyer which relationship applies. Nothing to fix on your side; buyers usually look at the seller's domain.
-
Seller ID not found
137,008 lines
Ask Equativ for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
-
RESELLER but publisher
16,352 lines
If the account is yours, declare it DIRECT. If a partner holds it, ask Equativ why the account is listed as PUBLISHER.
-
DIRECT but intermediary
7,163 lines
If a partner holds this account and resells your inventory, the line should say RESELLER. If the account is yours, ask Equativ to list it as PUBLISHER.
Intermediaries most declared as RESELLER
Accounts on smartadserver.com that its sellers.json lists as INTERMEDIARY or BOTH, by the number of app-ads.txt files declaring them. Confidential sellers are left out.
| Seller domain | Type | Files |
|---|---|---|
| algorix.co | INTERMEDIARY | 20,974 |
| ignitemediatech.com | INTERMEDIARY | 19,683 |
| admanmedia.com | BOTH | 18,952 |
| loopme.com | INTERMEDIARY | 18,841 |
| opera.com | INTERMEDIARY | 18,279 |
| bigo.sg | INTERMEDIARY | 17,969 |
| zmaticoo.com | BOTH | 17,704 |
| inmobi.com | INTERMEDIARY | 17,669 |
Apps that declare smartadserver.com
| App | Store | Relationship | Status |
|---|---|---|---|
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| iOS | DIRECT | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live |
Questions about Equativ
Does Equativ publish a sellers.json?
Yes. Its file at https://ced-ns.sascdn.com/iab/sellers.json listed 2,718 sellers when we last read it on 12 October 2026: 1,381 publishers, 1,124 intermediaries and 213 listed as both; 0% are confidential.
How many apps declare Equativ in app-ads.txt?
194,941 apps in Stoqlab's data (delisted apps included) declare smartadserver.com: 45,401 with at least one DIRECT line and 194,560 with at least one RESELLER line, across 32,326 app-ads.txt files, as of 13 October 2026 (recounted daily).
What is the certification authority ID for Equativ?
51% of the app-ads.txt lines naming smartadserver.com carry "060d053dcf45cbf3" in the fourth field. The field is optional; the IAB Tech Lab ads.txt 1.1 specification says identifiers in sellers.json supersede it, so a missing or different value does not make a line invalid.
Why do smartadserver.com lines fail verification?
Of 1,162,867 lines naming smartadserver.com, 160,523 contradict its sellers.json. The most common case is "Seller ID not found", on 137,008 lines. Ask Equativ for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
Not sure whether your line should say DIRECT or RESELLER? DIRECT vs RESELLER in app-ads.txt
Sources: the public app-ads.txt files of tracked apps and the sellers.json of smartadserver.com. Something wrong? Tell us.