Ad system

mgid.com

Most of the 97,260 apps that declare mgid.com reach it through a reseller: 98% have a RESELLER line, 31% a DIRECT one (12,954 files, 406 of them through infolinks.com's account). 97% of the 31,752 lines checked name an account its sellers.json (2,552 sellers) does not list. 53 sellers left its sellers.json in the last 30 days.

Apps declaring it
97,260

30,492 DIRECT · 95,113 RESELLER

Sellers in sellers.json
2,552

0% confidential

Lines verified
1.9%

645 of 33,401 checked lines

Lines with errors
32,305

33,401 lines in total

Avg. supply path score
49.6 / 100

101,607 apps scored

App counts, the sellers.json breakdown and the directory ranking are as of , recomputed daily (the same numbers as the directory). Line counts are recounted every 10 minutes. sellers.json last read 13 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).

How to add mgid.com to app-ads.txt

One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.

mgid.com, YOUR_ACCOUNT_ID, DIRECT, d4c29acad76ce94f
mgid.com, YOUR_ACCOUNT_ID, RESELLER, d4c29acad76ce94f
  • Field 1: mgid.com, the domain mgid.com uses in app-ads.txt.
  • Field 2: your account ID with mgid.com. It must equal the seller_id in mgid.com's sellers.json.
  • Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
  • Field 4 (optional): d4c29acad76ce94f, the certification authority ID on 100% of the lines naming mgid.com.

sellers.json at a glance

Status
Published
Sellers listed
2,552
Confidential
0 (0%)
Passthrough
0
Removed, last 30 days
53
Last read
Oct 13, 2026
  • PUBLISHER2,541
  • INTERMEDIARY6
  • BOTH5

Cross-check of lines naming mgid.com

  • Verified 645
  • Seller ID not found 32,254
  • DIRECT but intermediary 3
  • RESELLER but publisher 48
  • Seller type BOTH 451
  • Confidential seller 0
  • No sellers.json 0
  • Unchecked 0

Every line naming mgid.com is looked up in its sellers.json. What each status means

Common errors with mgid.com lines

  • Seller ID not found 32,254 lines

    Ask mgid.com for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.

  • Seller type BOTH 451 lines

    The account is listed as BOTH, so sellers.json alone cannot tell a buyer which relationship applies. Nothing to fix on your side; buyers usually look at the seller's domain.

  • RESELLER but publisher 48 lines

    If the account is yours, declare it DIRECT. If a partner holds it, ask mgid.com why the account is listed as PUBLISHER.

  • DIRECT but intermediary 3 lines

    If a partner holds this account and resells your inventory, the line should say RESELLER. If the account is yours, ask mgid.com to list it as PUBLISHER.

Common app-ads.txt errors and how to fix them

Intermediaries most declared as RESELLER

Accounts on mgid.com that its sellers.json lists as INTERMEDIARY or BOTH, by the number of app-ads.txt files declaring them. Confidential sellers are left out.

Seller domainTypeFiles
infolinks.com BOTH 406
bidmatic.io INTERMEDIARY 45
adplay.it BOTH 13
google.com INTERMEDIARY 13
azerion.com INTERMEDIARY 7

Apps that declare mgid.com

AppStoreRelationshipStatus
Android DIRECT + RESELLER Live
Android DIRECT + RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android DIRECT + RESELLER Live
Android DIRECT + RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android DIRECT + RESELLER Live
iOS DIRECT + RESELLER Live
Android DIRECT + RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
iOS RESELLER Live
Android DIRECT + RESELLER Live
Android DIRECT + RESELLER Live

Questions about mgid.com

Does mgid.com publish a sellers.json?

Yes. Its file at https://www.mgid.com/sellers.json listed 2,552 sellers when we last read it on 13 October 2026: 2,541 publishers, 6 intermediaries and 5 listed as both; 0% are confidential.

How many apps declare mgid.com in app-ads.txt?

97,260 apps in Stoqlab's data (delisted apps included) declare mgid.com: 30,492 with at least one DIRECT line and 95,113 with at least one RESELLER line, across 12,954 app-ads.txt files, as of 13 October 2026 (recounted daily).

What is the certification authority ID for mgid.com?

100% of the app-ads.txt lines naming mgid.com carry "d4c29acad76ce94f" in the fourth field. The field is optional; the IAB Tech Lab ads.txt 1.1 specification says identifiers in sellers.json supersede it, so a missing or different value does not make a line invalid.

Why do mgid.com lines fail verification?

Of 33,401 lines naming mgid.com, 32,305 contradict its sellers.json. The most common case is "Seller ID not found", on 32,254 lines. Ask mgid.com for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.

Not sure whether your line should say DIRECT or RESELLER? DIRECT vs RESELLER in app-ads.txt

Sources: the public app-ads.txt files of tracked apps and the sellers.json of mgid.com. Something wrong? Tell us.