SSP
Sovrn (Lijit)
lijit.com
lijit.com is the domain of Sovrn's exchange; Sovrn acquired Lijit.
Most of the 183,910 apps that declare lijit.com reach it through a reseller: 98% have a RESELLER line, 35% a DIRECT one (29,860 files, 18,542 of them through opera.com's account). Its sellers.json lists 7,350 sellers, and 90% of the 952,978 lines we checked against it match. 99% of the lines carry the certification ID fafdf38b16bf6b2b.
- Apps declaring it
- 183,910
- Sellers in sellers.json
- 7,350
- Lines verified
- 90%
- Lines with errors
- 90,020
- Avg. supply path score
- 52.1 / 100
65,020 DIRECT · 180,964 RESELLER
0% confidential
908,100 of 1,005,023 checked lines
1,005,023 lines in total
192,821 apps scored
App counts, the sellers.json breakdown and the directory ranking are as of , recomputed daily (the same numbers as the directory). Line counts are recounted every 10 minutes. sellers.json last read 13 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).
How to add Sovrn (Lijit) to app-ads.txt
One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.
lijit.com, YOUR_ACCOUNT_ID, DIRECT, fafdf38b16bf6b2b
lijit.com, YOUR_ACCOUNT_ID, RESELLER, fafdf38b16bf6b2b- Field 1:
lijit.com, the domain Sovrn (Lijit) uses in app-ads.txt. - Field 2: your account ID with Sovrn (Lijit). It must equal the
seller_idin Sovrn (Lijit)'s sellers.json. - Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
- Field 4 (optional):
fafdf38b16bf6b2b, the certification authority ID on 99% of the lines naming lijit.com.
sellers.json at a glance
- Status
- Published
- Sellers listed
- 7,350
- Confidential
- 0 (0%)
- Passthrough
- 0
- Removed, last 30 days
- 0
- Last read
- Oct 13, 2026
- PUBLISHER5,216
- INTERMEDIARY2,125
- BOTH9
Cross-check of lines naming lijit.com
- Verified 908,100
- Seller ID not found 52,965
- DIRECT but intermediary 31,650
- RESELLER but publisher 5,405
- Seller type BOTH 6,903
- Confidential seller 0
- No sellers.json 0
- Unchecked 0
Every line naming lijit.com is looked up in its sellers.json. What each status means
Common errors with lijit.com lines
-
Seller ID not found
52,965 lines
Ask Sovrn (Lijit) for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
-
DIRECT but intermediary
31,650 lines
If a partner holds this account and resells your inventory, the line should say RESELLER. If the account is yours, ask Sovrn (Lijit) to list it as PUBLISHER.
-
Seller type BOTH
6,903 lines
The account is listed as BOTH, so sellers.json alone cannot tell a buyer which relationship applies. Nothing to fix on your side; buyers usually look at the seller's domain.
-
RESELLER but publisher
5,405 lines
If the account is yours, declare it DIRECT. If a partner holds it, ask Sovrn (Lijit) why the account is listed as PUBLISHER.
Intermediaries most declared as RESELLER
Accounts on lijit.com that its sellers.json lists as INTERMEDIARY or BOTH, by the number of app-ads.txt files declaring them. Confidential sellers are left out.
| Seller domain | Type | Files |
|---|---|---|
| opera.com | INTERMEDIARY | 18,542 |
| risecodes.com | INTERMEDIARY | 16,952 |
| betweendigital.com | INTERMEDIARY | 16,884 |
| loopme.com | INTERMEDIARY | 16,448 |
| admanmedia.com | INTERMEDIARY | 16,178 |
| algorix.co | INTERMEDIARY | 15,886 |
| taurusx.com | INTERMEDIARY | 15,496 |
| thunder-monetize.com | INTERMEDIARY | 15,312 |
Apps that declare lijit.com
| App | Store | Relationship | Status |
|---|---|---|---|
| iOS | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| iOS | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| iOS | DIRECT + RESELLER | Live |
Questions about Sovrn (Lijit)
Does Sovrn (Lijit) publish a sellers.json?
Yes. Its file at https://lijit.com/sellers.json listed 7,350 sellers when we last read it on 13 October 2026: 5,216 publishers, 2,125 intermediaries and 9 listed as both; 0% are confidential.
How many apps declare Sovrn (Lijit) in app-ads.txt?
183,910 apps in Stoqlab's data (delisted apps included) declare lijit.com: 65,020 with at least one DIRECT line and 180,964 with at least one RESELLER line, across 29,860 app-ads.txt files, as of 13 October 2026 (recounted daily).
What is the certification authority ID for Sovrn (Lijit)?
99% of the app-ads.txt lines naming lijit.com carry "fafdf38b16bf6b2b" in the fourth field. The field is optional; the IAB Tech Lab ads.txt 1.1 specification says identifiers in sellers.json supersede it, so a missing or different value does not make a line invalid.
Why do lijit.com lines fail verification?
Of 1,005,023 lines naming lijit.com, 90,020 contradict its sellers.json. The most common case is "Seller ID not found", on 52,965 lines. Ask Sovrn (Lijit) for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
Not sure whether your line should say DIRECT or RESELLER? DIRECT vs RESELLER in app-ads.txt
Sources: the public app-ads.txt files of tracked apps and the sellers.json of lijit.com. Something wrong? Tell us.