Ad system
ivs.tv
ivs.tv is the domain an ad system uses in app-ads.txt and ads.txt files. 17,882 apps in our data declare it. Its sellers.json lists 2,392 sellers.
- Apps declaring it
- 17,882
- Sellers in sellers.json
- 2,392
- Lines verified
- 0%
- Lines with errors
- 0
- Avg. supply path score
- 51.0 / 100
2,568 DIRECT · 17,819 RESELLER
0% confidential
0 of 2,087 checked lines
2,087 lines in total
18,133 apps scored
Apps and lines are recounted every 10 minutes. The sellers.json breakdown and the directory ranking are as of , recomputed daily. sellers.json last read 10 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).
How to add ivs.tv to app-ads.txt
One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.
ivs.tv, YOUR_ACCOUNT_ID, DIRECT
ivs.tv, YOUR_ACCOUNT_ID, RESELLER
- Field 1:
ivs.tv, the domain ivs.tv uses in app-ads.txt. - Field 2: your account ID with ivs.tv. It must equal the
seller_idin ivs.tv's sellers.json. - Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
- Field 4 (optional): a certification authority ID. Most lines naming ivs.tv carry none, or different ones, so we do not suggest one.
sellers.json at a glance
- Status
- Published
- Sellers listed
- 2,392
- Confidential
- 0 (0%)
- Passthrough
- 0
- Removed, last 30 days
- 0
- Last read
- Oct 10, 2026
- PUBLISHER2,110
- INTERMEDIARY234
- BOTH48
Cross-check of lines naming ivs.tv
- Verified 0
- Seller ID not found 0
- DIRECT but intermediary 0
- RESELLER but publisher 0
- Seller type BOTH 2,087
- Confidential seller 0
- No sellers.json 0
- Unchecked 0
Every line naming ivs.tv is looked up in its sellers.json. What each status means
Common errors with ivs.tv lines
-
Seller type BOTH
2,087 lines
The account is listed as BOTH, so sellers.json alone cannot tell a buyer which relationship applies. Nothing to fix on your side; buyers usually look at the seller's domain.
Intermediaries most declared as RESELLER
Accounts on ivs.tv that its sellers.json lists as INTERMEDIARY or BOTH, by the number of app-ads.txt files declaring them. Confidential sellers are left out.
| Seller domain | Type | Files |
|---|---|---|
| toponad.com | BOTH | 1,836 |
Apps that declare ivs.tv
| App | Store | Relationship | Status |
|---|---|---|---|
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| iOS | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| iOS | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live |
Questions about ivs.tv
How do I add ivs.tv to app-ads.txt?
Add one line for each account ivs.tv gives you: "ivs.tv, YOUR_ACCOUNT_ID, DIRECT". Use DIRECT when you hold the account yourself and RESELLER when a partner holds it and sells your inventory through ivs.tv. The account ID must be the seller_id ivs.tv lists for you in its sellers.json; ivs.tv will give it to you. Put the file at the root of the domain named as your developer website in the App Store and Google Play listings.
Does ivs.tv publish a sellers.json?
Yes. Its file at https://ivs.tv/sellers.json listed 2,392 sellers when we last read it on 10 October 2026: 2,110 publishers, 234 intermediaries and 48 listed as both; 0% are confidential.
How many apps declare ivs.tv in app-ads.txt?
17,882 apps in Stoqlab's data (delisted apps included) declare ivs.tv: 2,568 with at least one DIRECT line and 17,819 with at least one RESELLER line, across 1,844 app-ads.txt files. Counts are recomputed daily.
What is the difference between DIRECT and RESELLER?
DIRECT means the publisher owns the account; RESELLER means an intermediary sells the inventory on the publisher's behalf. DIRECT lines should match a PUBLISHER entry in the network's sellers.json, RESELLER lines an INTERMEDIARY entry.
Sources: the public app-ads.txt files of tracked apps and the sellers.json of ivs.tv. Something wrong? Tell us.