Ad system
insticator.com
Most of the 79,229 apps that declare insticator.com reach it through a reseller: 93% have a RESELLER line, 40% a DIRECT one (11,198 files, 5,920 of them through Unity Ads' account). Of 25,134 lines checked against its sellers.json (443 sellers), 26% match, 3.6% name an unlisted account and 20% declare the wrong seller type. 98% of the lines carry the certification ID b3511ffcafb23a32.
- Apps declaring it
- 79,229
- Sellers in sellers.json
- 443
- Lines verified
- 26%
- Lines with errors
- 6,199
- Avg. supply path score
- 51.9 / 100
31,430 DIRECT · 73,452 RESELLER
0% confidential
6,800 of 26,329 checked lines
26,329 lines in total
82,624 apps scored
App counts, the sellers.json breakdown and the directory ranking are as of , recomputed daily (the same numbers as the directory). Line counts are recounted every 10 minutes. sellers.json last read 13 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).
How to add insticator.com to app-ads.txt
One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.
insticator.com, YOUR_ACCOUNT_ID, DIRECT, b3511ffcafb23a32
insticator.com, YOUR_ACCOUNT_ID, RESELLER, b3511ffcafb23a32- Field 1:
insticator.com, the domain insticator.com uses in app-ads.txt. - Field 2: your account ID with insticator.com. It must equal the
seller_idin insticator.com's sellers.json. - Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
- Field 4 (optional):
b3511ffcafb23a32, the certification authority ID on 98% of the lines naming insticator.com.
sellers.json at a glance
- Status
- Published
- Sellers listed
- 443
- Confidential
- 0 (0%)
- Passthrough
- 0
- Removed, last 30 days
- 0
- Last read
- Oct 13, 2026
- PUBLISHER315
- INTERMEDIARY76
- BOTH52
Cross-check of lines naming insticator.com
- Verified 6,800
- Seller ID not found 935
- DIRECT but intermediary 3,532
- RESELLER but publisher 1,732
- Seller type BOTH 13,330
- Confidential seller 0
- No sellers.json 0
- Unchecked 0
Every line naming insticator.com is looked up in its sellers.json. What each status means
Common errors with insticator.com lines
-
Seller type BOTH
13,330 lines
The account is listed as BOTH, so sellers.json alone cannot tell a buyer which relationship applies. Nothing to fix on your side; buyers usually look at the seller's domain.
-
DIRECT but intermediary
3,532 lines
If a partner holds this account and resells your inventory, the line should say RESELLER. If the account is yours, ask insticator.com to list it as PUBLISHER.
-
RESELLER but publisher
1,732 lines
If the account is yours, declare it DIRECT. If a partner holds it, ask insticator.com why the account is listed as PUBLISHER.
-
Seller ID not found
935 lines
Ask insticator.com for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
Intermediaries most declared as RESELLER
Accounts on insticator.com that its sellers.json lists as INTERMEDIARY or BOTH, by the number of app-ads.txt files declaring them. Confidential sellers are left out.
| Seller domain | Type | Files |
|---|---|---|
| unity3d.com | BOTH | 5,920 |
| bigo.sg | BOTH | 3,585 |
| iion.io | INTERMEDIARY | 1,673 |
| bidmachine.io | INTERMEDIARY | 1,412 |
| aceex.io | BOTH | 723 |
| thebrave.io | BOTH | 651 |
| algorix.co | INTERMEDIARY | 444 |
| zmaticoo.com | INTERMEDIARY | 378 |
Apps that declare insticator.com
| App | Store | Relationship | Status |
|---|---|---|---|
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| iOS | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| iOS | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live |
Questions about insticator.com
Does insticator.com publish a sellers.json?
Yes. Its file at https://ppa.insticator.com/v1/sellers.json listed 443 sellers when we last read it on 13 October 2026: 315 publishers, 76 intermediaries and 52 listed as both; 0% are confidential.
How many apps declare insticator.com in app-ads.txt?
79,229 apps in Stoqlab's data (delisted apps included) declare insticator.com: 31,430 with at least one DIRECT line and 73,452 with at least one RESELLER line, across 11,198 app-ads.txt files, as of 13 October 2026 (recounted daily).
What is the certification authority ID for insticator.com?
98% of the app-ads.txt lines naming insticator.com carry "b3511ffcafb23a32" in the fourth field. The field is optional; the IAB Tech Lab ads.txt 1.1 specification says identifiers in sellers.json supersede it, so a missing or different value does not make a line invalid.
Why do insticator.com lines fail verification?
Of 26,329 lines naming insticator.com, 6,199 contradict its sellers.json. The most common case is "DIRECT but intermediary", on 3,532 lines. If a partner holds this account and resells your inventory, the line should say RESELLER. If the account is yours, ask insticator.com to list it as PUBLISHER.
Not sure whether your line should say DIRECT or RESELLER? DIRECT vs RESELLER in app-ads.txt
Sources: the public app-ads.txt files of tracked apps and the sellers.json of insticator.com. Something wrong? Tell us.