Ad system
instal.com
instal.com is the domain an ad system uses in app-ads.txt and ads.txt files. 55,217 apps in our data declare it. Its sellers.json lists 216 sellers.
- Apps declaring it
- 55,217
- Sellers in sellers.json
- 216
- Lines verified
- 99%
- Lines with errors
- 79
- Avg. supply path score
- 49.0 / 100
3,891 DIRECT · 54,901 RESELLER
62% confidential
7,482 of 7,566 checked lines
7,566 lines in total
56,134 apps scored
Apps and lines are recounted every 10 minutes. The sellers.json breakdown and the directory ranking are as of , recomputed daily. sellers.json last read 9 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).
How to add instal.com to app-ads.txt
One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.
instal.com, YOUR_ACCOUNT_ID, DIRECT
instal.com, YOUR_ACCOUNT_ID, RESELLER- Field 1:
instal.com, the domain instal.com uses in app-ads.txt. - Field 2: your account ID with instal.com. It must equal the
seller_idin instal.com's sellers.json. - Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
- Field 4 (optional): a certification authority ID. Most lines naming instal.com carry none, or different ones, so we do not suggest one.
sellers.json at a glance
- Status
- Published
- Sellers listed
- 216
- Confidential
- 133 (62%)
- Passthrough
- 0
- Removed, last 30 days
- 0
- Last read
- Oct 9, 2026
- PUBLISHER210
- INTERMEDIARY5
- BOTH1
Cross-check of lines naming instal.com
- Verified 7,482
- Seller ID not found 11
- DIRECT but intermediary 61
- RESELLER but publisher 7
- Seller type BOTH 2
- Confidential seller 3
- No sellers.json 0
- Unchecked 0
Every line naming instal.com is looked up in its sellers.json. What each status means
Common errors with instal.com lines
-
DIRECT but intermediary
61 lines
If a partner holds this account and resells your inventory, the line should say RESELLER. If the account is yours, ask instal.com to list it as PUBLISHER.
-
Seller ID not found
11 lines
Ask instal.com for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
-
RESELLER but publisher
7 lines
If the account is yours, declare it DIRECT. If a partner holds it, ask instal.com why the account is listed as PUBLISHER.
-
Confidential seller
3 lines
The seller is confidential in sellers.json: its name and domain are hidden, so buyers cannot confirm who it is.
-
Seller type BOTH
2 lines
The account is listed as BOTH, so sellers.json alone cannot tell a buyer which relationship applies. Nothing to fix on your side; buyers usually look at the seller's domain.
Intermediaries most declared as RESELLER
Accounts on instal.com that its sellers.json lists as INTERMEDIARY or BOTH, by the number of app-ads.txt files declaring them. Confidential sellers are left out.
| Seller domain | Type | Files |
|---|---|---|
| puzzle1studio.com | INTERMEDIARY | 4,466 |
| mobilityware.com | INTERMEDIARY | 2,188 |
| omnifytv.com | INTERMEDIARY | 584 |
| tripledotstudios.com | INTERMEDIARY | 13 |
Apps that declare instal.com
| App | Store | Relationship | Status |
|---|---|---|---|
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live |
Questions about instal.com
How do I add instal.com to app-ads.txt?
Add one line for each account instal.com gives you: "instal.com, YOUR_ACCOUNT_ID, DIRECT". Use DIRECT when you hold the account yourself and RESELLER when a partner holds it and sells your inventory through instal.com. The account ID must be the seller_id instal.com lists for you in its sellers.json; instal.com will give it to you. Put the file at the root of the domain named as your developer website in the App Store and Google Play listings.
Does instal.com publish a sellers.json?
Yes. Its file at https://love-aggregator.fadb.xyz/sellers/instal.com/sellers.json listed 216 sellers when we last read it on 9 October 2026: 210 publishers, 5 intermediaries and 1 listed as both; 62% are confidential.
How many apps declare instal.com in app-ads.txt?
55,217 apps in Stoqlab's data (delisted apps included) declare instal.com: 3,891 with at least one DIRECT line and 54,901 with at least one RESELLER line, across 5,802 app-ads.txt files. Counts are recomputed daily.
Why do instal.com lines fail verification?
Of 7,566 lines naming instal.com, 79 contradict its sellers.json. The most common case is "DIRECT but intermediary" (61 lines): If a partner holds this account and resells your inventory, the line should say RESELLER. If the account is yours, ask instal.com to list it as PUBLISHER.
What is the difference between DIRECT and RESELLER?
DIRECT means the publisher owns the account; RESELLER means an intermediary sells the inventory on the publisher's behalf. DIRECT lines should match a PUBLISHER entry in the network's sellers.json, RESELLER lines an INTERMEDIARY entry.
Sources: the public app-ads.txt files of tracked apps and the sellers.json of instal.com. Something wrong? Tell us.