Ad network and exchange
InMobi
inmobi.com
InMobi is a mobile advertising company with an in-app exchange and ad network.
Most of the 186,873 apps that declare inmobi.com reach it through a reseller: 97% have a RESELLER line, 57% a DIRECT one (29,696 files, 17,986 of them through algorix.co's account). Its sellers.json lists 3,226 sellers but leaves out 3,825 accounts that app-ads.txt files name, so we do not grade the lines against it. 35 sellers left its sellers.json in the last 30 days.
- Apps declaring it
- 186,873
- Sellers in sellers.json
- 3,226
- Lines verified
- —
- Lines with errors
- 701,007
- Avg. supply path score
- 51.3 / 100
106,324 DIRECT · 180,948 RESELLER
0% confidential
sellers.json incomplete
880,571 lines in total
195,638 apps scored
inmobi.com's sellers.json looks incomplete: it lists 3,226 sellers, while app-ads.txt files name 3,825 other inmobi.com accounts it does not list. A line it does not list may be a seller the network never published rather than a stale line, so we show no verified or not-listed share for it.
App counts, the sellers.json breakdown and the directory ranking are as of , recomputed daily (the same numbers as the directory). Line counts are recounted every 10 minutes. sellers.json last read 13 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).
How to add InMobi to app-ads.txt
One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.
inmobi.com, YOUR_ACCOUNT_ID, DIRECT, 83e75a7ae333ca9d
inmobi.com, YOUR_ACCOUNT_ID, RESELLER, 83e75a7ae333ca9d- Field 1:
inmobi.com, the domain InMobi uses in app-ads.txt. - Field 2: your account ID with InMobi. It must equal the
seller_idin InMobi's sellers.json. - Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
- Field 4 (optional):
83e75a7ae333ca9d, the certification authority ID on 98% of the lines naming inmobi.com.
sellers.json at a glance
- Status
- Published
- Sellers listed
- 3,226
- Confidential
- 0 (0%)
- Passthrough
- 0
- Removed, last 30 days
- 35
- Last read
- Oct 13, 2026
- PUBLISHER2,705
- INTERMEDIARY515
- BOTH6
Cross-check of lines naming inmobi.com
- Verified 177,609
- Seller ID not found 671,879
- DIRECT but intermediary 4,245
- RESELLER but publisher 24,883
- Seller type BOTH 1,955
- Confidential seller 0
- No sellers.json 0
- Unchecked 0
Every line naming inmobi.com is looked up in its sellers.json. What each status means
Common errors with inmobi.com lines
-
Seller ID not found
671,879 lines
Ask InMobi for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
-
RESELLER but publisher
24,883 lines
If the account is yours, declare it DIRECT. If a partner holds it, ask InMobi why the account is listed as PUBLISHER.
-
DIRECT but intermediary
4,245 lines
If a partner holds this account and resells your inventory, the line should say RESELLER. If the account is yours, ask InMobi to list it as PUBLISHER.
-
Seller type BOTH
1,955 lines
The account is listed as BOTH, so sellers.json alone cannot tell a buyer which relationship applies. Nothing to fix on your side; buyers usually look at the seller's domain.
Intermediaries most declared as RESELLER
Accounts on inmobi.com that its sellers.json lists as INTERMEDIARY or BOTH, by the number of app-ads.txt files declaring them. Confidential sellers are left out.
| Seller domain | Type | Files |
|---|---|---|
| algorix.co | INTERMEDIARY | 17,986 |
| smaato.com | INTERMEDIARY | 15,773 |
| adview.com | INTERMEDIARY | 14,931 |
| sovrn.com | INTERMEDIARY | 14,681 |
| risecodes.com | INTERMEDIARY | 12,936 |
| myfeature.tv | INTERMEDIARY | 12,342 |
Apps that declare inmobi.com
| App | Store | Relationship | Status |
|---|---|---|---|
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| iOS | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| iOS | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live |
Questions about InMobi
Does InMobi publish a sellers.json?
Yes. Its file at https://www.inmobi.com/sellers.json listed 3,226 sellers when we last read it on 13 October 2026: 2,705 publishers, 515 intermediaries and 6 listed as both; 0% are confidential.
How many apps declare InMobi in app-ads.txt?
186,873 apps in Stoqlab's data (delisted apps included) declare inmobi.com: 106,324 with at least one DIRECT line and 180,948 with at least one RESELLER line, across 29,696 app-ads.txt files, as of 13 October 2026 (recounted daily).
What is the certification authority ID for InMobi?
98% of the app-ads.txt lines naming inmobi.com carry "83e75a7ae333ca9d" in the fourth field. The field is optional; the IAB Tech Lab ads.txt 1.1 specification says identifiers in sellers.json supersede it, so a missing or different value does not make a line invalid.
Why do inmobi.com lines fail verification?
Of 880,571 lines naming inmobi.com, 701,007 contradict its sellers.json. The most common case is "Seller ID not found", on 671,879 lines. Ask InMobi for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
Not sure whether your line should say DIRECT or RESELLER? DIRECT vs RESELLER in app-ads.txt
Sources: the public app-ads.txt files of tracked apps and the sellers.json of inmobi.com. Something wrong? Tell us.