Ad system
incrementx.com
Most of the 23,487 apps that declare incrementx.com reach it through a reseller: 68% have a RESELLER line, 56% a DIRECT one (2,095 files, 450 of them through vaayamedia.com's account). Of 3,232 lines checked against its sellers.json (1,498 sellers), 57% match, 7.9% name an unlisted account and 35% declare the wrong seller type. 252 sellers left its sellers.json in the last 30 days.
- Apps declaring it
- 23,487
- Sellers in sellers.json
- 1,498
- Lines verified
- 56%
- Lines with errors
- 1,460
- Avg. supply path score
- 49.6 / 100
13,129 DIRECT · 15,957 RESELLER
0% confidential
1,891 of 3,352 checked lines
3,352 lines in total
24,308 apps scored
App counts, the sellers.json breakdown and the directory ranking are as of , recomputed daily (the same numbers as the directory). Line counts are recounted every 10 minutes. sellers.json last read 13 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).
How to add incrementx.com to app-ads.txt
One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.
incrementx.com, YOUR_ACCOUNT_ID, DIRECT, 8728b7e97e589da4
incrementx.com, YOUR_ACCOUNT_ID, RESELLER, 8728b7e97e589da4- Field 1:
incrementx.com, the domain incrementx.com uses in app-ads.txt. - Field 2: your account ID with incrementx.com. It must equal the
seller_idin incrementx.com's sellers.json. - Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
- Field 4 (optional):
8728b7e97e589da4, the certification authority ID on 97% of the lines naming incrementx.com.
sellers.json at a glance
- Status
- Published
- Sellers listed
- 1,498
- Confidential
- 0 (0%)
- Passthrough
- 0
- Removed, last 30 days
- 252
- Last read
- Oct 13, 2026
- PUBLISHER1,230
- INTERMEDIARY228
- BOTH25
Cross-check of lines naming incrementx.com
- Verified 1,891
- Seller ID not found 260
- DIRECT but intermediary 23
- RESELLER but publisher 1,177
- Seller type BOTH 1
- Confidential seller 0
- No sellers.json 0
- Unchecked 0
Every line naming incrementx.com is looked up in its sellers.json. What each status means
Common errors with incrementx.com lines
-
RESELLER but publisher
1,177 lines
If the account is yours, declare it DIRECT. If a partner holds it, ask incrementx.com why the account is listed as PUBLISHER.
-
Seller ID not found
260 lines
Ask incrementx.com for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
-
DIRECT but intermediary
23 lines
If a partner holds this account and resells your inventory, the line should say RESELLER. If the account is yours, ask incrementx.com to list it as PUBLISHER.
-
Seller type BOTH
1 line
The account is listed as BOTH, so sellers.json alone cannot tell a buyer which relationship applies. Nothing to fix on your side; buyers usually look at the seller's domain.
Intermediaries most declared as RESELLER
Accounts on incrementx.com that its sellers.json lists as INTERMEDIARY or BOTH, by the number of app-ads.txt files declaring them. Confidential sellers are left out.
| Seller domain | Type | Files |
|---|---|---|
| vaayamedia.com | INTERMEDIARY | 450 |
| decenterads.com | INTERMEDIARY | 11 |
Apps that declare incrementx.com
| App | Store | Relationship | Status |
|---|---|---|---|
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT | Live | |
| Android | DIRECT | Live | |
| Android | DIRECT | Live | |
| Android | DIRECT | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT | Live |
Questions about incrementx.com
Does incrementx.com publish a sellers.json?
Yes. Its file at https://www.incrementx.com/sellers.json listed 1,498 sellers when we last read it on 13 October 2026: 1,230 publishers, 228 intermediaries and 25 listed as both; 0% are confidential.
How many apps declare incrementx.com in app-ads.txt?
23,487 apps in Stoqlab's data (delisted apps included) declare incrementx.com: 13,129 with at least one DIRECT line and 15,957 with at least one RESELLER line, across 2,095 app-ads.txt files, as of 13 October 2026 (recounted daily).
What is the certification authority ID for incrementx.com?
97% of the app-ads.txt lines naming incrementx.com carry "8728b7e97e589da4" in the fourth field. The field is optional; the IAB Tech Lab ads.txt 1.1 specification says identifiers in sellers.json supersede it, so a missing or different value does not make a line invalid.
Why do incrementx.com lines fail verification?
Of 3,352 lines naming incrementx.com, 1,460 contradict its sellers.json. The most common case is "RESELLER but publisher", on 1,177 lines. If the account is yours, declare it DIRECT. If a partner holds it, ask incrementx.com why the account is listed as PUBLISHER.
Not sure whether your line should say DIRECT or RESELLER? DIRECT vs RESELLER in app-ads.txt
Sources: the public app-ads.txt files of tracked apps and the sellers.json of incrementx.com. Something wrong? Tell us.