Ad system
incrementx.com
incrementx.com is the domain an ad system uses in app-ads.txt and ads.txt files. 19,896 apps in our data declare it. Its sellers.json lists 1,498 sellers.
- Apps declaring it
- 19,896
- Sellers in sellers.json
- 1,498
- Lines verified
- 56%
- Lines with errors
- 1,063
- Avg. supply path score
- 49.5 / 100
11,161 DIRECT · 13,919 RESELLER
0% confidential
1,379 of 2,443 checked lines
2,443 lines in total
20,135 apps scored
Apps and lines are recounted every 10 minutes. The sellers.json breakdown and the directory ranking are as of , recomputed daily. sellers.json last read 9 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).
How to add incrementx.com to app-ads.txt
One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.
incrementx.com, YOUR_ACCOUNT_ID, DIRECT, 8728b7e97e589da4
incrementx.com, YOUR_ACCOUNT_ID, RESELLER, 8728b7e97e589da4- Field 1:
incrementx.com, the domain incrementx.com uses in app-ads.txt. - Field 2: your account ID with incrementx.com. It must equal the
seller_idin incrementx.com's sellers.json. - Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
- Field 4 (optional):
8728b7e97e589da4, the certification authority ID on 97% of the lines naming incrementx.com.
sellers.json at a glance
- Status
- Published
- Sellers listed
- 1,498
- Confidential
- 0 (0%)
- Passthrough
- 0
- Removed, last 30 days
- 252
- Last read
- Oct 9, 2026
- PUBLISHER1,230
- INTERMEDIARY228
- BOTH25
Cross-check of lines naming incrementx.com
- Verified 1,379
- Seller ID not found 196
- DIRECT but intermediary 17
- RESELLER but publisher 850
- Seller type BOTH 1
- Confidential seller 0
- No sellers.json 0
- Unchecked 0
Every line naming incrementx.com is looked up in its sellers.json. What each status means
Common errors with incrementx.com lines
-
RESELLER but publisher
850 lines
If the account is yours, declare it DIRECT. If a partner holds it, ask incrementx.com why the account is listed as PUBLISHER.
-
Seller ID not found
196 lines
Ask incrementx.com for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
-
DIRECT but intermediary
17 lines
If a partner holds this account and resells your inventory, the line should say RESELLER. If the account is yours, ask incrementx.com to list it as PUBLISHER.
-
Seller type BOTH
1 line
The account is listed as BOTH, so sellers.json alone cannot tell a buyer which relationship applies. Nothing to fix on your side; buyers usually look at the seller's domain.
Intermediaries most declared as RESELLER
Accounts on incrementx.com that its sellers.json lists as INTERMEDIARY or BOTH, by the number of app-ads.txt files declaring them. Confidential sellers are left out.
| Seller domain | Type | Files |
|---|---|---|
| vaayamedia.com | INTERMEDIARY | 381 |
| decenterads.com | INTERMEDIARY | 6 |
Apps that declare incrementx.com
| App | Store | Relationship | Status |
|---|---|---|---|
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT | Live | |
| Android | DIRECT | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT + RESELLER | Live | |
| Android | RESELLER | Live |
Questions about incrementx.com
How do I add incrementx.com to app-ads.txt?
Add one line for each account incrementx.com gives you: "incrementx.com, YOUR_ACCOUNT_ID, DIRECT, 8728b7e97e589da4". Use DIRECT when you hold the account yourself and RESELLER when a partner holds it and sells your inventory through incrementx.com. The account ID must be the seller_id incrementx.com lists for you in its sellers.json; incrementx.com will give it to you. Put the file at the root of the domain named as your developer website in the App Store and Google Play listings.
Does incrementx.com publish a sellers.json?
Yes. Its file at https://incrementx.com/sellers.json listed 1,498 sellers when we last read it on 9 October 2026: 1,230 publishers, 228 intermediaries and 25 listed as both; 0% are confidential.
How many apps declare incrementx.com in app-ads.txt?
19,896 apps in Stoqlab's data (delisted apps included) declare incrementx.com: 11,161 with at least one DIRECT line and 13,919 with at least one RESELLER line, across 1,596 app-ads.txt files. Counts are recomputed daily.
What is the certification authority ID for incrementx.com?
97% of the app-ads.txt lines naming incrementx.com carry "8728b7e97e589da4" in the fourth field. The field is optional; the IAB Tech Lab ads.txt 1.1 specification says identifiers in sellers.json supersede it, so a missing or different value does not make a line invalid.
Why do incrementx.com lines fail verification?
Of 2,443 lines naming incrementx.com, 1,063 contradict its sellers.json. The most common case is "RESELLER but publisher" (850 lines): If the account is yours, declare it DIRECT. If a partner holds it, ask incrementx.com why the account is listed as PUBLISHER.
What is the difference between DIRECT and RESELLER?
DIRECT means the publisher owns the account; RESELLER means an intermediary sells the inventory on the publisher's behalf. DIRECT lines should match a PUBLISHER entry in the network's sellers.json, RESELLER lines an INTERMEDIARY entry.
Sources: the public app-ads.txt files of tracked apps and the sellers.json of incrementx.com. Something wrong? Tell us.