Ad system

headerlift.com

Most of the 1,234 apps that declare headerlift.com reach it through a reseller: 73% have a RESELLER line, 31% a DIRECT one. Of 423 lines checked against its sellers.json (5,513 sellers), 7.8% match, 0.7% name an unlisted account and 48% declare the wrong seller type. 193 sellers left its sellers.json in the last 30 days.

Apps declaring it
1,234

379 DIRECT · 897 RESELLER

Sellers in sellers.json
5,513

0.1% confidential

Lines verified
7.8%

34 of 438 checked lines

Lines with errors
214

438 lines in total

Avg. supply path score
48.7 / 100

1,239 apps scored

App counts, the sellers.json breakdown and the directory ranking are as of , recomputed daily (the same numbers as the directory). Line counts are recounted every 10 minutes. sellers.json last read 11 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).

How to add headerlift.com to app-ads.txt

One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.

headerlift.com, YOUR_ACCOUNT_ID, DIRECT
headerlift.com, YOUR_ACCOUNT_ID, RESELLER
  • Field 1: headerlift.com, the domain headerlift.com uses in app-ads.txt.
  • Field 2: your account ID with headerlift.com. It must equal the seller_id in headerlift.com's sellers.json.
  • Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
  • Field 4 (optional): a certification authority ID. Most lines naming headerlift.com carry none, or different ones, so we do not suggest one.

sellers.json at a glance

Status
Published
Sellers listed
5,513
Confidential
6 (0.1%)
Passthrough
0
Removed, last 30 days
193
Last read
Oct 11, 2026
  • PUBLISHER5,491
  • INTERMEDIARY3
  • BOTH19

Cross-check of lines naming headerlift.com

  • Verified 34
  • Seller ID not found 3
  • DIRECT but intermediary 0
  • RESELLER but publisher 211
  • Seller type BOTH 0
  • Confidential seller 190
  • No sellers.json 0
  • Unchecked 0

Every line naming headerlift.com is looked up in its sellers.json. What each status means

Common errors with headerlift.com lines

  • RESELLER but publisher 211 lines

    If the account is yours, declare it DIRECT. If a partner holds it, ask headerlift.com why the account is listed as PUBLISHER.

  • Confidential seller 190 lines

    The seller is confidential in sellers.json: its name and domain are hidden, so buyers cannot confirm who it is.

  • Seller ID not found 3 lines

    Ask headerlift.com for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.

Common app-ads.txt errors and how to fix them

Apps that declare headerlift.com

AppStoreRelationshipStatus
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
Android RESELLER Live
iOS RESELLER Live
Android RESELLER Live
iOS RESELLER Live
iOS RESELLER Live
Android RESELLER Live
Android DIRECT Live
iOS RESELLER Live

Questions about headerlift.com

Does headerlift.com publish a sellers.json?

Yes. Its file at https://headerlift.com/sellers.json listed 5,513 sellers when we last read it on 11 October 2026: 5,491 publishers, 3 intermediaries and 19 listed as both; 0.1% are confidential.

How many apps declare headerlift.com in app-ads.txt?

1,234 apps in Stoqlab's data (delisted apps included) declare headerlift.com: 379 with at least one DIRECT line and 897 with at least one RESELLER line, across 254 app-ads.txt files, as of 11 October 2026 (recounted daily).

Why do headerlift.com lines fail verification?

Of 438 lines naming headerlift.com, 214 contradict its sellers.json. The most common case is "RESELLER but publisher", on 211 lines. If the account is yours, declare it DIRECT. If a partner holds it, ask headerlift.com why the account is listed as PUBLISHER.

Not sure whether your line should say DIRECT or RESELLER? DIRECT vs RESELLER in app-ads.txt

Sources: the public app-ads.txt files of tracked apps and the sellers.json of headerlift.com. Something wrong? Tell us.