Ad system
headerlift.com
headerlift.com is the domain an ad system uses in app-ads.txt and ads.txt files. 1,267 apps in our data declare it. Its sellers.json lists 5,513 sellers.
- Apps declaring it
- 1,267
- Sellers in sellers.json
- 5,513
- Lines verified
- 7.8%
- Lines with errors
- 214
- Avg. supply path score
- 48.7 / 100
387 DIRECT · 922 RESELLER
0.1% confidential
34 of 438 checked lines
438 lines in total
1,239 apps scored
Apps and lines are recounted every 10 minutes. The sellers.json breakdown and the directory ranking are as of , recomputed daily. sellers.json last read 10 October 2026. The supply path score sums up how short and clean the declared paths are, 0 to 100 (how it is computed).
How to add headerlift.com to app-ads.txt
One line per account, in the app-ads.txt at the root of the domain your App Store and Google Play listings name as the developer website.
headerlift.com, YOUR_ACCOUNT_ID, DIRECT
headerlift.com, YOUR_ACCOUNT_ID, RESELLER
- Field 1:
headerlift.com, the domain headerlift.com uses in app-ads.txt. - Field 2: your account ID with headerlift.com. It must equal the
seller_idin headerlift.com's sellers.json. - Field 3: DIRECT if you hold the account, RESELLER if a partner holds it and sells your inventory. DIRECT vs RESELLER
- Field 4 (optional): a certification authority ID. Most lines naming headerlift.com carry none, or different ones, so we do not suggest one.
sellers.json at a glance
- Status
- Published
- Sellers listed
- 5,513
- Confidential
- 6 (0.1%)
- Passthrough
- 0
- Removed, last 30 days
- 193
- Last read
- Oct 10, 2026
- PUBLISHER5,491
- INTERMEDIARY3
- BOTH19
Cross-check of lines naming headerlift.com
- Verified 34
- Seller ID not found 3
- DIRECT but intermediary 0
- RESELLER but publisher 211
- Seller type BOTH 0
- Confidential seller 190
- No sellers.json 0
- Unchecked 0
Every line naming headerlift.com is looked up in its sellers.json. What each status means
Common errors with headerlift.com lines
-
RESELLER but publisher
211 lines
If the account is yours, declare it DIRECT. If a partner holds it, ask headerlift.com why the account is listed as PUBLISHER.
-
Confidential seller
190 lines
The seller is confidential in sellers.json: its name and domain are hidden, so buyers cannot confirm who it is.
-
Seller ID not found
3 lines
Ask headerlift.com for the account ID it lists for you in its sellers.json, correct the line, or remove it if you no longer work with them. Buyers that check sellers.json drop these paths.
Apps that declare headerlift.com
| App | Store | Relationship | Status |
|---|---|---|---|
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | RESELLER | Live | |
| iOS | RESELLER | Live | |
| Android | RESELLER | Live | |
| iOS | RESELLER | Live | |
| iOS | RESELLER | Live | |
| Android | RESELLER | Live | |
| Android | DIRECT | Live | |
| iOS | RESELLER | Live |
Questions about headerlift.com
How do I add headerlift.com to app-ads.txt?
Add one line for each account headerlift.com gives you: "headerlift.com, YOUR_ACCOUNT_ID, DIRECT". Use DIRECT when you hold the account yourself and RESELLER when a partner holds it and sells your inventory through headerlift.com. The account ID must be the seller_id headerlift.com lists for you in its sellers.json; headerlift.com will give it to you. Put the file at the root of the domain named as your developer website in the App Store and Google Play listings.
Does headerlift.com publish a sellers.json?
Yes. Its file at https://headerlift.com/sellers.json listed 5,513 sellers when we last read it on 10 October 2026: 5,491 publishers, 3 intermediaries and 19 listed as both; 0.1% are confidential.
How many apps declare headerlift.com in app-ads.txt?
1,267 apps in Stoqlab's data (delisted apps included) declare headerlift.com: 387 with at least one DIRECT line and 922 with at least one RESELLER line, across 264 app-ads.txt files. Counts are recomputed daily.
Why do headerlift.com lines fail verification?
Of 438 lines naming headerlift.com, 214 contradict its sellers.json. The most common case is "RESELLER but publisher" (211 lines): If the account is yours, declare it DIRECT. If a partner holds it, ask headerlift.com why the account is listed as PUBLISHER.
What is the difference between DIRECT and RESELLER?
DIRECT means the publisher owns the account; RESELLER means an intermediary sells the inventory on the publisher's behalf. DIRECT lines should match a PUBLISHER entry in the network's sellers.json, RESELLER lines an INTERMEDIARY entry.
Sources: the public app-ads.txt files of tracked apps and the sellers.json of headerlift.com. Something wrong? Tell us.